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Posts tagged with "iOS Reviews"

iOS and iPadOS 17: The MacStories Review

In the year when the vision is elsewhere, what do you get the OS that has everything?

Well, last year was weird.

For the first time since I started writing annual reviews of Apple’s two mobile operating systems – iOS and iPadOS – I published a review without the iPad part. Or rather: I had to publish it a month later given the mess Apple found itself in with Stage Manager for iPadOS 16 and its half-baked, embarrassing debut.

I don’t want to go over the specifics of that entire saga again and how we got to a shipping version of Stage Manager for iPadOS 16 that didn’t meet my expectations. Spoiler alert: as we’ll see later in this review, Apple listened to feedback and fixed the most glaring issues of Stage Manager in iPadOS 17, striking the balance between “guided multitasking” and freeform window placement that was missing from last year’s debut. Stage Manager for iPadOS 16 will remain another blip in the iPad’s long and storied history of ill-fated multitasking features. There’s no need to talk about it again.

I want to explain, however, why the past 12 months have been different than usual in iOS and iPadOS land beyond the fact that I couldn’t work on my iPad Pro for the first half of 2023.1

Following the launch of iOS 16 with its Lock Screen widgets and after Apple wrapped up work on the last big-ticket item on the iOS 16 roadmap (Live Activities for the Lock Screen and Dynamic Island, which launched in late October), it felt like the entire Apple community only started thinking about one product for the next six months: the headset. What would later be known as the Vision Pro and visionOS platform became the topic of conversation in Apple-related publications, podcasts, and YouTube channels. Leading up to WWDC 2023, anticipation surrounding the upcoming headset eclipsed anything related to other platforms.

And rightfully so. As I explained in the story that I wrote after I was able to try a Vision Pro at Apple Park, the excitement was justified. It’s always a rare occurrence for Apple to introduce a new hardware product with associated software platform; but to do so with a mind-blowing experience unlike anything I ever tried before in my life is truly something special. Apple had been working on visionOS and Vision Pro for years, and we were all thinking about it and waiting for it at WWDC. And the company delivered.

This context is necessary because the visionOS/Vision Pro development timeline explains what’s going on with iOS and iPadOS 17 this year. Both OSes are grab-bag style updates with a collection of welcome enhancements to different areas of experience. I quipped years ago that modern iOS updates need to have a little bit of everything for everyone; that has never been more true than with iOS 17, albeit for a different reason this time: most likely, because Apple didn’t have time to also deliver big, vision-altering upgrades on the iPhone this year.

iOS and iPadOS take a bit of a secondary role in 2023, happily conceding the spotlight to a new software platform that hasn’t launched yet, but which developers around the world are already testing in person.

To be clear, I am not complaining. iOS and iPadOS 17 may not have an industry-defining, obvious tentpole feature, but in their approach to offering miscellaneous improvements, they’re fun and interesting to cover. Of the two, iPadOS is the one that suffered from lack of development resources the most and whose strategy could be easily summed up as “it’s iPadOS 16, but we fixed Stage Manager”. Which, again, given the circumstances, is absolutely fine with me.

While Apple was busy with visionOS this summer, I was having fun exploring iOS 17’s collection of app updates and, as we’ll see in this review, extensive upgrades to one system feature: widgets.

As always every year: let’s dive in.

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  1. Did I ever tell you the story of how I used a Microsoft Surface in secret as my main computer from January to June 2023 until Apple unveiled the new Stage Manager for iPadOS 17 and everything was good with the world again? How I spent six months in computing wilderness and questioned every single one of my tech decisions? And how I ultimately accepted that I prefer Apple platforms because, at the end of the day, they're made by people who care about great design and user experience? I did, and you can listen to the story here↩︎

iOS 16: The MacStories Review

Customization is back, and Apple’s having fun again.

When is the last time your iPhone truly surprised you?

The answer to this question is a fascinating Rorschach test that can say a lot about a person’s relationship with Apple’s mobile platform. Some might say it was over a decade ago, when they feasted their eyes upon the Retina display for the first time in 2010. Some might say it happened when the iPhones got bigger – and sales skyrocketed – with the iPhone 6 lineup in 2014. Others might argue that it happened with Face ID on the iPhone X, or the first time they tried Portrait or Night mode, or perhaps when they first took an ultra-wide shot.

My point is: if you ask someone about the last time an iPhone truly surprised them, chances are they’ll reply with a hardware feature. That’s not a shocker: Apple prides itself upon the tight integration they’ve been able to achieve between the iPhone’s hardware and iOS; they’ve successfully managed to turn their design philosophy into a selling point of their entire ecosystem.

People buy iPhones because they know they’re going to work well for a long time, and, usually, because the model they’re getting has a cool new gimmick they want to try. For this reason, it’s not absurd to postulate that, by and large, the iPhone’s software serves to enable hardware sales and subscriptions. I do not mean this pejoratively: I like Apple’s approach, otherwise I wouldn’t be writing annual reviews about their operating systems. But I also recognize that on the iPhone (the situation is the exact opposite on iPad) the software now largely takes the backseat compared to hardware and services.

Which is why whenever the iPhone’s software truly surprises me, I get excited.

Software-related surprises are more rarefied on iOS these days, but the kind of people who are reading this story can point to a few examples in our recent history. Apple buying Workflow, turning it into a system app, and outright claiming that Shortcuts is the future of automation was a surprise. The extent to which Apple integrated dark mode in iOS 13 was a surprise.1 The arrival of two iPad features – Picture in Picture and inter-app drag and drop – on iPhone felt like a surprise. But, of course, no modern feature comes close to the surprise that we all witnessed with iOS 14 two years ago: a renewed focus on user personalization with custom Home Screen widgets and the ability to create multiple Home Screens.2

That’s why, following last year’s welcome (if perhaps a tad uninspired) quality-of-life update that was iOS 15, I’m excited about a new version of iOS again.

iOS 16, launching today for a variety of iPhone models dating back to the iPhone 8, marks Apple’s triumphant return to user personalization, with a twist: while in 2020 customization might have felt like a happy consequence of Apple’s engineering, this time the company has intentionally marketed iOS 16 as an update that will make an iPhone feel truly your own. As we explored in June and July, the first thing you see on your iPhone – the Lock Screen – is fundamentally changing in iOS 16. With the ability to create multiple Lock Screens, choose from a diverse collection of wallpaper sets, and customize each one with widgets, you’ll now have endless possibilities for the screen you always see when you pick up your iPhone.

Sure, there’s an argument to be made for Lock Screen widgets also being developed in service of new hardware, but I don’t think that takes away from the breadth of this feature and how Apple created a whole narrative around wallpapers, widgets, photos, and Focus modes this year. As you’ll see, the customizable Lock Screen will be the main character of this review: I’ve had a lot of fun exploring different permutations of my Lock Screen this summer, and I’ve been able to test dozens of widgets from third-party developers, which I’ll also showcase in this story.

In keeping with my theory that modern iOS updates always need to have a little bit of something for everyone, there’s a ton of other (some bigger, some smaller) features I’ll be covering in this review.3 Messages, one of my most used apps on iPhone, has received a substantial update with the ability to edit and un-send messages, making it, in some ways, even superior to WhatsApp for me now. Mail – of all apps – has gotten a major upgrade with modern features such as scheduled send and, almost unbelievably, a revamped search that actually works. Reminders has officially turned into a serious task manager with even more filters for smart lists and the ability to create and share templates with others.

The new Lock Screen takes center stage this year and everything else pales in comparison to the massive update it received, but, overall, I find iOS 16 a more fun and useful update than iOS 15.

So, as with every September: let’s dive in.

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  1. Then again, wasn't that in service of OLED displays? ↩︎
  2. Perhaps the iPhone 14 Pro's Dynamic Island will be another major surprise for iPhone users. Fascinatingly, it's going to be a unique blend of hardware and software that shows how Apple has been playing the long game with their design strategy for the past few years, which is now paying off. However, the iPhone 14 Pro is not out yet and I haven't tested the Dynamic Island, so that's beyond the scope of this review. ↩︎
  3. That's in addition to the apps and features we've already covered in our annual OS Summer Series on MacStories↩︎

iOS and iPadOS 15: The MacStories Review

A quieter release for even stranger times.

In my career as an iOS reviewer, I don’t think I’ve ever seen a response as universally positive and enthusiastic as the general public’s reception of iOS 14 last year. From the “Home Screen aesthetic” popularized by TikTokers to the incredible success of widgets and the resurgence of custom icons, few iOS updates managed to capture the cultural zeitgeist as globally and rapidly as iOS 14 did. The update broke out of the tech community and, perhaps for the first time in decades, made UI personalization a mainstream, easily attainable hobby. For once, we didn’t have to convince our friends and family to update to a major new version of the iPhone’s operating system. They just did it themselves.

The numbers don’t lie: five weeks after its release, iOS 14 was already set to surpass iOS 13’s adoption rate; in April 2021, seven months after launch, over 90% of compatible devices were running iOS 14. Which begs the obvious question: if you’re Apple, you’re planning to follow up on what made iOS 14 successful with even more of it, right?

Well, not quite.

With the world coming to a halt due to the pandemic in early 2020, Apple could have easily seized the opportunity to slow down its pace of software updates, regroup, and reassess the state of its platforms without any major changes in functionality. But, as we found out last year, that’s not how the company operates or draws its product roadmaps in advance. In the last year alone, Apple introduced a substantial macOS redesign, pointer support on iPad, and drastic changes to the iOS Home Screen despite the pandemic, executing on decisions that were likely made a year prior.

Surprisingly, iOS 15 doesn’t introduce any notable improvements to what made its predecessor wildly popular last year. In fact, as I’ll explore in this review, iOS 15 doesn’t have that single, all-encompassing feature that commands everyone’s attention such as widgets in iOS 14 or dark mode in iOS 13.

As we’ll see later in the story, new functionalities such as Focus and Live Text in the Camera are the additions that will likely push people to update their iPhones this year. And even then, I don’t think either of them sports the same intrinsic appeal as widgets, custom Home Screens, or the App Library in iOS 14.


It’s a slightly different story for iPadOS 15, which comes at a fascinating time for the platform.

As I wrote in my review of the M1 iPad Pro earlier this year, Apple needed to re-align the iPad’s hardware and software on two fronts. For pro users, the company had to prove that the new iPad Pro’s hardware could be useful for something beyond basic Split View multitasking, either in the form of more complex windowing, pro apps, or desktop-like background processes; at the same time, Apple also had to modernize iPadOS’ multitasking capabilities for all kinds of users, turning an inscrutable gesture-based multitasking environment into a more intuitive system that could also be operated from a keyboard. It’s a tall order; it’s why I’ve long believed that the iPad’s unique multiplicity of inputs makes iPadOS the toughest platform to design for.

Apple’s work in iPadOS 15 succeeds in laying a new foundation for multitasking but only partially satisfies the desires of power users. Apple managed to bring simplicity and consistency to multitasking via a new menu to manage the iPad’s windowing states that is easier to use than drag and drop. Perhaps more importantly, Apple revisited iPad multitasking so it can be equally operated using touch and keyboard. If you, the person reading these annual reviews, have ever found yourself having to explain to a family member how to create a Split View on iPad, tell them to update to iPadOS 15, and they’ll have a much easier time using their iPads to their full extent.

But after three months of running iPadOS 15 on my M1 iPad Pro, I can’t help but feel like power users will still be left wishing for more. Yes, iPadOS 15 brings extensive keyboard integration for multitasking with a plethora of new keyboard shortcuts and yes, the new multitasking menu and improvements to the app switcher benefit everyone, including power users, but iPadOS 15 is a foundational update that focuses on fixing the basics rather than letting the iPad soar to new heights.


While Apple is probably preparing bigger and bolder updates for next year, there are still plenty of features to discover and enjoy in iOS and iPadOS 15 – some that could still use some refinement, others that already feel like staples of the modern iPhone and iPad experience.

Let’s dive in.

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    iOS and iPadOS 14: The MacStories Review

    Even with (unsurprisingly) smaller releases, Apple is pushing forward with bold ideas across all platforms.

    How do you prepare a major new version of an operating system that now spans two separate platforms, which will be installed on millions of devices within a few hours of its release, amid a global pandemic? If you’re Apple, the answer is fairly straightforward: you mitigate the crisis by focusing on a narrower set of features, perhaps prioritizing bug fixes and stability improvements, but then you just have to do the work.

    In my time as an iOS (then iOS and iPadOS) reviewer, I never thought I’d have to evaluate an OS update with the social and political backdrop of iOS 14. Let’s face it: when the COVID-19 outbreak started fundamentally changing our lives earlier this year, at some point many of us – including yours truly – thought that, among more serious and severe repercussions, our tiny corner of the Internet would see no new phones, OS updates, videogame consoles, or other events over the course of 2020. Or that, at the very least, changes in hardware and software would be so minor, they’d barely register in the grand scheme of things as tech companies and their employees were – rightfully so – adjusting to a new, work-from-home, socially distant life. Yet here we are, over a year after the debut of iOS and iPadOS 13, with brand new versions of both operating systems that were announced, as per tradition, at WWDC a few months ago. Remove all surrounding context, and you wouldn’t guess anything has changed from 2019.

    Context is, however, key to understanding Apple’s background and goals with iOS and iPadOS 14, in a couple notable ways.

    First, I think it’s safe to assume slowing down to reassess the state of the platform and focus on quality-of-life enhancements and performance gains would have worked out in Apple’s favor regardless of the pandemic. In last year’s review, I noted how the first version of iOS 13.0 launching to the public wasn’t “as polished or stable as the first version of iOS 12”; in a somewhat unpredictable twist of events, managing the iOS 13 release narrative only got more challenging for Apple after launch.

    Late in the beta cycle last year, the company announced certain iOS 13 features – including automations in Shortcuts and ETA sharing in Maps – would be delayed until iOS 13.1, originally scheduled for September 30th. Following widespread criticism about bugs, various visual glitches, and stability issues in iOS 13.0, Apple moved up the release of iOS 13.1 and iPadOS (which never saw a proper 13.0 public release) by a week. Despite the release of a substantial .1 update, the company still had to ship two additional patches (13.1.1 and 13.1.2) before the end of September. Before the end of 2019, all while the general public was lamenting the poor state of iOS 13’s performance (just Google “iOS 13 buggy”, and you’ll get the idea), Apple went on to ship a total of eight software updates to iOS 13 (compared to iOS 12’s four updates before the end of 2018). The record pace, plus the mysterious removal of features that were originally announced at WWDC ‘19, suggested something had gone awry in the late stages of iOS 13’s development; it wasn’t long before a report covered Apple’s plans to overhaul its software testing methodology for iOS 14 and 2020. The pandemic may have forced Apple to scale back some functionalities and deeper design changes this year, but it’s likely that a decision had been made long before lockdowns and work-from-home orders.

    Second, context is necessary because despite the pandemic and rocky rollout of iOS 13 and its many updates, Apple was still able to infuse iOS and iPadOS 14 with fresh, bold ideas that are tracing a path for both platforms to follow over the next few years.

    On the surface, iOS 14 will be widely regarded as the update that brought a redesigned Home Screen and a plethora of useful quality-of-life additions to the iPhone. For the first time since the iPhone’s inception, Apple is moving past the grid of icons and letting users freely place data-rich, customizable widgets on the Home Screen – a major course correction that has opened the floodgates for new categories of utilities on the App Store. In addition to the upgraded Home Screen, iOS 14 also offers welcome improvements to long-standing limitations: phone calls can now come in as unobtrusive banners; Messages borrows some of WhatsApp’s best features and now lets you reply to specific messages as well as mention users; Siri doesn’t take over the entire screen anymore. There are hundreds of smaller additions to the system and built-in apps in iOS 14, which suggests Apple spent a long time trying to understand what wasn’t working and what customers were requesting.

    iOS and iPadOS 14 aren’t just reactionary updates to criticisms and feature requests though: upon further examination, both OSes reveal underlying threads that will shape the evolution of Apple’s platforms. With compact UI, the company is revisiting a principle introduced in iOS 7 – clarity and content first – with fresh eyes: the UI is receding and becoming more glanceable, but the elements that are left are as inviting to the touch as ever – quite the departure from Jony Ive’s overly minimalistic, typography-based approach. We see this trend everywhere in iOS 14, from phone calls and Siri to widgets, new toolbar menus, and Picture in Picture. Intents, the existing technology behind SiriKit, Shortcuts, and intelligent Siri suggestions, is also at the center of widget personalization. Intents already was one of Apple’s most important frameworks given its ties to Siri and on-device intelligence; iOS 14 proves we haven’t seen all the possible permutations and applications of Intents yet.

    Then, of course, there’s iPad. In iPadOS 14, we see the logical continuation of pointer and trackpad support introduced earlier this year in iPadOS 13.4: now that users can control an iPad without ever touching the screen, Apple is advising third-party developers to move away from iPhone-inspired designs with apps that are truly made for iPad…and somewhat reminiscent of their macOS counterparts. We can see the results of this initiative in modernized system apps that take advantage of the iPad’s display with a sidebar, multiple columns, and deeper trackpad integration – new options that every iPad app developer could (and, according to Apple, should) consider going forward. Although some of the iPad’s oft-mentioned ongoing struggles remain unaddressed in iPadOS 14 (see: multitasking and window management), Apple is embracing the iPad’s nature as a modular computer this year, and they feel comfortable leaning into lessons learned with the Mac decades ago.

    The context of 2020 is what makes iOS and iPadOS 14 so fascinating and, to a certain extent, fun to review. On one hand, we have two major OS updates that may or may not have been impacted by the global pandemic in their focus on fewer groundbreaking additions and more consistent improvements across built-in apps; on the other, just like any other year, we have a suite of overarching themes and potential implications to dissect.

    But for all those users still pausing over that ‘Install’ button, pondering whether updating their most important communication and work-from-home devices is worth it, there’s only one consideration that matters:

    Will this go any better than last year?

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      iOS and iPadOS 13: The MacStories Review

      Following years of a judicious union between platforms, it’s time for iPad to embark on its own journey.

      In looking back at major iOS releases from the recent past, it’s easy to see how building and positioning these annual updates has become a careful balancing act for Apple.

      In last year’s iOS 12, we saw the company focus on improving performance, providing users with tools to understand their device usage habits, and adapting Workflow to the modern era of Siri and proactive suggestions. The strategy was largely successful: iOS 12 was regarded as Apple’s most reliable iOS release of late – a reputation that has resulted in a 90% adoption rate a year later; and the Shortcuts app – the highlight of last year from a user feature perspective – is becoming a built-in (and thus more powerful) app in iOS 13.

      For all that Apple accomplished in iOS 12, however, some areas of the experience inevitably had to be put on the back-burner. Besides improvements to Reminders and Files, iOS 12 lacked a long-awaited dark mode (which was rolled out on macOS instead) as well as more substantial tweaks to the ever-evolving iOS 7 design language; chief among iOS 12’s absentee list, of course, was iPad. Even though Apple had trained users to expect major additions to the tablet platform on a biennial schedule (see iOS 9 and iOS 11), the lack of meaningful iPad features in iOS 12 spurred a contentious discussion when it became apparent that new iPad Pro hardware was so far ahead of its software, it legitimized asking whether investing in that hardware was even worth it.

      The annual debate that surrounds which features make it into each major iOS release is symptomatic of a complicated truth: iOS isn’t just the operating system that runs on iPhones anymore, and these annual releases are more than a mere collection of updated apps. iOS is the platform for an ecosystem of devices – from our wrists and speakers to cars and TV sets – and its changes have repercussions that ripple far beyond an updated Reminders app or a new icon set.

      This, of course, has been the case for a few years at this point, but the nature of iOS as an all-encompassing platform has never been as evident as it is today in iOS 13. For the first time since I started reviewing Apple’s annual iOS updates, it feels like the company is now keenly aware that a new iOS version has to cover an array of themes that can’t be pushed back for scheduling reasons. A single area of attention isn’t enough anymore – not for the Apple of 2019 as an economic, political, and social force, and not for iOS, the engine powering devices that aren’t just screens for apps, but bona fide lifestyle computers.

      As a result, there’s something for everyone in iOS 13 and all the recurring themes of Tim Cook’s Apple are touched upon this time around. iOS 13 improves Face ID recognition and promises improvements to app download sizes and performance. Apple is sending strong signals on its commitment to privacy as a feature with a new sign-in framework for apps and enhancements to location tracking controls and HomeKit cameras. iOS’ design language is getting its biggest update in years with dark mode, new tools for developers to express colors and embed glyphs in their user interfaces, updated context menus, and redesigns aimed at facilitating one-handed interactions. We have notable improvements to built-in apps, including the rebuilt Reminders and Health, an overhauled Files app, and hundreds of quality-of-life tweaks that, in big and small ways, make iOS more capable and efficient.

      No stone is left unturned in iOS 13 – and that includes iPad too.

      The iPad experience has always been largely consistent with the iPhone – particularly since Apple unified core iOS interactions around a screen without a Home button – but also distinct from it. iOS 13 makes this distinction official by splitting itself in a second branch called iPadOS, which uses iOS as the foundation but is specifically optimized and designed for iPad.

      It was clear when the new iPad Pro launched in late 2018 that it told only one part of a bigger story about the role of the tablet in Apple’s modern ecosystem. With iPadOS, Apple is ready to tell that full story: while the iPad has always been an extension of iOS, sharing key similarities with the iPhone hardware and software, it’s been evolving – arguably, a bit too slowly – into a different breed of computer that is fundamentally distinct from a phone.

      We’ve been able to observe this divergence starting in iOS 9 with Split View multitasking and Apple Pencil, and the transition continued with iOS 11 and its drag and drop-infused environment. It was only natural (and well-deserved) for the iPad to begin advancing in a parallel direction to iOS – informed and inspired by it, but also capable of growing on its own and tackling problems that an iPhone doesn’t have to solve.

      From this standpoint, there are two sides to iOS 13: on one hand, an underlying tide that raises all platforms, featuring a distillation of themes Apple comes back to on an annual basis; on the other, a fork in the road, opening a new path for the iPad’s next decade. And against this backdrop, a single question looms large:

      Can Apple balance both?

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        iOS 12: The MacStories Review

        After years of unabated visual and functional changes, iOS 12 is Apple’s opportunity to regroup and reassess the foundation before the next big step – with one notable exception.

        We left last year’s iOS 11 update with a palpable tension between two platforms.

        On one hand, following a year of minor changes to the iPad and a hardware refresh that came in later than some expected, Apple once again devoted plenty of attention to reimagining the tablet’s role in the world of modern computing. iPad updates in iOS 11, despite having their fair share of critics, largely did not disappoint. On the other hand, the iPhone – by and large still Apple’s crown jewel – had to play second fiddle to a platform that was more in need of a strong, coherent message. And so despite blessing the iPhone with the same features of its larger multitouch cousin (at least most of them), Apple seemed content ceding the smartphone’s spotlight to the iPad. There was a healthy array of new functionalities for both, but iOS 11’s “Monumental leap for iPad” tagline pretty much told the whole story.

        iOS 12, available today for the same range of devices that supported iOS 11, feels like a reaction to changes that have occurred around Apple and consumer technology over the past year.

        While iOS 11 may go down in Apple software history as the touchstone of the iPad’s maturity, it will also be remembered as one of the company’s most taxing releases for its users. You don’t have to look far into the iOS 11 cycle for headlines lamenting its poor stability on older hardware, plethora of design inconsistencies (which were noted time and time again), and general sense of sluggishness – issues that may have contributed to a slower adoption rate than 2016’s iOS 10.

        There were debacles in Apple’s PR and marketing approach as well: performance problems with battery and power management were handled poorly during a key time of the year, culminating with a year-long discounted battery replacement program and a somewhat rushed battery-related addition to iOS’ Settings. Then, of course, there was the much derided iPhone X ad clearly showing one of the many reported iOS bugs on TV, which had to be fixed with an updated commercial before the actual software was fixed. No matter how you slice it, it’s been a rough few months for Apple in the realm of public perception of its software.

        At the same time, toward the beginning of 2018, technology observers witnessed the rise of Time Well Spent – an organization and, perhaps more broadly, a public movement demanding that tech companies prioritize enabling healthier relationships with mobile devices. The principles underlying Time Well Spent, from battling smartphone addiction and notification overload to including superior parental controls in mobile OSes, may have originated as a natural consequence of breakneck technological progress; as some argue, they may also be a byproduct of global socioeconomic and political events. Time Well Spent’s ideas found fertile soil in Silicon Valley: earlier this year, Facebook made key changes to its news feed to improve how users spend time on the social network; Apple made a rare commitment to better parental features in a future version of iOS; Google went all out and turned digital well-being into a suite of system features for Android.

        It’s important to understand the context in which iOS 12 is launching today, for events of the past year may have directly shaped Apple’s vision for this update.

        With iOS 12, Apple wants to rectify iOS’ performance woes, proving to their customers that iOS updates should never induce digital regret. Perhaps more notably though, iOS 12 doesn’t have a single consumer feature that encapsulates this release – like Messages might have been for iOS 10 or the iPad for iOS 11. Instead, iOS 12 is a constellation of enhancements revolving around the overarching theme of time. Apple in 2018 needs more time for whatever the next big step of iOS may be; they want iOS users to understand how much time they’re spending on their devices; and they want to help users spend less time managing certain system features. Also, funnily enough, saving time is at the core (and in the very name) of iOS 12’s most exciting new feature: Shortcuts.

        iOS 12 isn’t Apple’s Snow Leopard release: its system changes and updated apps wouldn’t justify a “No New Features” slide. However, for the first time in years, it feels as if the company is happy to let its foot off the gas a little and listen to users more.

        Will the plan work?

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          iOS 11: The MacStories Review

          For the second time in three years, the iPad isn’t following in the iPhone’s footsteps. With iOS 11, the iPad is going in its own direction – this time, with no cliffhanger.

          iOS 9 marked a significant milestone for the iPad platform. In contrast with previous iPhone interface adaptations, iOS 9 did away with longstanding preconceptions and allowed the iPad to reach beyond the comfort of familiarity with the iPhone’s experience.

          Shedding the vestiges of intrinsic iPhone OS notions – namely, single-tasking through one app at a time – the combination of more capable hardware with features such as Split View and Picture in Picture inaugurated a new beginning for the iPad’s post-PC endeavors. iOS 9 reset the iPad’s expectations and potential, providing millions of disenchanted users with the modern, powerful PC replacement they’d been envisioning since 2010.

          But in many ways, iOS 9 wasn’t enough. The productivity enhancements that set the iPad on a new course felt, in hindsight, like first attempts at reviving its software and app ecosystem. Key aspects of iOS 9 were evidently unfinished, possibly hinting at future optimizations and fixes.

          That future didn’t arrive with last year’s iOS 10, which only added to the sense of wondering when the iPad’s next shoe would drop. Amidst consistently declining unit sales and following another bland (at least iPad-wise) mid-cycle update to iOS, the legacy of iOS 9 gradually shifted from a first step packed with promise to a bittersweet one-off effort to infuse new life into the iPad.

          With iOS 11, Apple’s iPad vision feels resolute again. Multitasking is blending with multitouch, giving drag and drop a new purpose; the Mac’s best features – from file management to the dock – have been rethought, simplified, and extended specifically for iOS. The iPad’s mission is to reimagine the very concept of a portable computer by empowering a new generation of users to do their best work wherever they are, whenever they want.

          If anything, iOS 9 was merely the iPad’s overture.

          The iPad, however, is only one part of the broader iOS story, which has been – and most likely always will be – characterized by the iPhone’s evolution and impact on our society.

          From that standpoint, not only did iOS 10 deliver with upgrades to core iPhone apps such as Photos, Messages, Music, and Maps – it showed how Apple was judiciously planting the seeds for technologies and human interface guidelines that are blossoming in iOS 11. The two-pronged approach of iOS 10 – updates to consumer apps along with the first signs of native iOS machine learning – resulted in an iPhone update that felt impactful without the need for a ground-up redesign.

          For the most part, iOS 11 follows the playbook of last year. The transition to a new design language is still in flux, with a progressive remodeling of iOS 7’s divisive aesthetic and the adoption of friendly UI elements that can guide users across the system. iOS 11’s most notable redesigns, including the App Store and Control Center, lay new foundations and fix what didn’t work before. Refinements – in some cases, reversals of ideas that didn’t pan out – are one of iOS 11’s overarching themes.

          iOS 11 also reaps the rewards of investments Apple made in iOS 10 and 2016’s iPhone line. From the upcoming wave of augmented reality apps to deeper computational photography and new responsibilities for iCloud, iOS 11 epitomizes – with remarkable accomplishments and a few missteps along the way – the focus and priorities of the modern Apple.

          But perhaps more importantly, unlike iOS 10, iOS 11 presents a cohesive narrative for both the iPad and iPhone. A story where, for the first time in years, the iPad is informing some of the design principles and features of the iPhone’s software. Even from different angles, and each with its own past struggles, both acts in iOS 11 end up asking the same question:

          Where does the modern computer go next?

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            iOS 10: The MacStories Review

            Sometimes, change is unexpected. More often than not, change sneaks in until it feels grand and inevitable. Gradually, and then suddenly. iOS users have lived through numerous tides of such changes over the past three years.

            iOS 7, introduced in 2013 as a profound redesign, was a statement from a company ready to let go of its best-selling OS’ legacy. It was time to move on. With iOS 8 a year later, Apple proved that it could open up to developers and trust them to extend core parts of iOS. In the process, a new programming language was born. And with last year’s iOS 9, Apple put the capstone on iOS 7’s design ethos with a typeface crafted in-house, and gave the iPad the attention it deserved.

            You wouldn’t have expected it from a device that barely accounted for 10% of the company’s revenues, but iOS 9 was, first and foremost, an iPad update. After years of neglect, Apple stood by its belief in the iPad as the future of computing and revitalized it with a good dose of multitasking. Gone was the long-held dogma of the iPad as a one-app-at-a-time deal; Slide Over and Split View – products of the patient work that went into size classes – brought a higher level of efficiency. Video, too, ended its tenure as a full-screen-only feature. Even external keyboards, once first-party accessories and then seemingly forgotten in the attic of the iPad’s broken promises, made a comeback.

            iOS 9 melded foundational, anticipated improvements with breakthrough feature additions. The obvious advent of Apple’s own typeface in contrast to radical iPad updates; the next logical step for web views and the surprising embrace of content-blocking Safari extensions. The message was clear: iOS is in constant evolution. It’s a machine sustained by change – however that may happen.

            It would have been reasonable to expect the tenth iteration of iOS to bring a dramatic refresh to the interface or a full Home screen makeover. It happened with another version 10 beforetwice. And considering last year’s iPad reboot, it would have been fair to imagine a continuation of that work in iOS 10, taking the iPad further than Split View.

            There’s very little of either in iOS 10, which is an iPhone release focused on people – consumers and their iPhone lifestyles; developers and a deeper trust bestowed on their apps. Like its predecessors, iOS 10 treads the line of surprising new features – some of which may appear unforeseen and reactionary – and improvements to existing functionalities.

            Even without a clean slate, and with a release cycle that may begin to split across platforms, iOS 10 packs deep changes and hundreds of subtle refinements. The final product is a major leap forward from iOS 9 – at least for iPhone users.

            At the same time, iOS 10 is more than a collection of new features. It’s the epitome of Apple’s approach to web services and AI, messaging as a platform, virtual assistants, and the connected home. And as a cornucopia of big themes rather than trivial app updates, iOS 10 shows another side of Apple’s strategy:

            Sometimes, change is necessary.

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              iOS 9: The MacStories Review, Created on iPad

              With iOS entering the last stage of its single-digit version history, it’s time to wonder if Apple wants to plant new seeds or sit back, maintain, and reap the fruits of the work done so far.

              Last year, I welcomed iOS 8 as a necessary evolution to enable basic communication between apps under the user’s control. With extensions based on a more powerful share sheet, document providers, widgets, and custom keyboards, I noted that iOS had begun to open up; slowing down wasn’t an option anymore.

              In hindsight, many of the announcements from last year’s WWDC were unambiguous indicators of a different Apple, aware of its position of power in the tech industry and willing to explore new horizons for its mobile operating system and what made it possible.

              Following the troubled launch of iOS 6 and subsequent rethinking of iOS 7, Apple found itself caught in the tension between a (larger) user base who appreciated iOS for its simplicity and another portion of users who had elected iPhones and iPads as their primary computers. Alongside this peculiar combination, the tech industry as a whole had seen the smartphone graduate from part of the digital hub to being the hub itself, with implications for the connected home, personal health monitoring, videogames, and other ecosystems built on top of the smartphone.

              WWDC 2014 marked the beginning of a massive undertaking to expand iOS beyond app icons. With Extensibility, HealthKit, HomeKit, Metal, and Swift, Tim Cook’s Apple drew a line in the sand in June 2014, introducing a new foundation where no preconception was sacred anymore.

              iOS’ newfound youth, however, came with its fair share of growing pains.

              While power users could – at last – employ apps as extensions available anywhere, the system was criticized for its unreliability, poor performance, sparse adoption, and general lack of discoverability for most users. The Health app – one of the future pillars of the company’s Watch initiative – went through a chaotic launch that caused apps to be pulled from the App Store and user data to be lost. The tabula rasa of iOS 7 and the hundreds of developer APIs in iOS 8 had resulted in an unprecedented number of bugs and glitches, leading many to call out Apple’s diminished attention to software quality. And that’s not to mention the fact that new features often made for hefty upgrades, which millions of customers couldn’t perform due to storage size issues.

              But change marches on, and iOS 8 was no exception. In spite of its problematic debut, iOS 8 managed to reinvent how I could work from my iPhone and iPad, allowing me – and many others – to eschew the physical limitations of desktop computers and embrace mobile, portable workflows that weren’t possible before. The past 12 months have seen Apple judiciously fix, optimize, and improve several of iOS 8’s initial missteps.

              Eight years1 into iOS, Apple is facing a tall task with the ninth version of its mobile OS. After the changes of iOS 7 and iOS 8 and a year before iOS 10, what role does iOS 9 play?

              In many cultures, the number “10” evokes a sense of growth and accomplishment, a complete circle that starts anew, both similar and different from what came before. In Apple’s case, the company has a sweet spot for the 10 numerology: Mac OS was reborn under the X banner, and it gained a second life once another 10 was in sight.

              What happens before a dramatic change is particularly interesting to observe. With the major milestone of iOS 10 on track for next year, what does iOS 9 say about Apple’s relationship with its mobile OS today?

              After two years of visual and functional changes, is iOS 9 a calm moment of introspection or a hazardous leap toward new technologies?

              Can it be both?

              eBook Version

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              Download the EPUB files from your Club MacStories profile.

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