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Microsoft and Netflix Aim to Challenge Apple in Mobile Gaming

Two pieces of mobile gaming news caught my eye this morning.

The first was an interview that Phil Spencer, CEO of Microsoft Gaming, gave to the Financial Times. The annual Game Developer Conference began today, and Spencer wants developers to know that Microsoft intends to publish games on mobile devices:

We want to be in a position to offer Xbox and content from both us and our third-party partners across any screen where somebody would want to play.

He continued:

Today, we can’t do that on mobile devices but we want to build towards a world that we think will be coming where those devices are opened up.

Spencer is banking that the EU’s Digital Markets Act will force Apple and Google to open up their devices early next year. Microsoft is having troubles of its own with US, UK, and EU regulators over its proposed acquisition of Activision Blizzard. Part of Spencer’s strategy to win regulators over appears to be the prospect of bringing competition to mobile gaming with its own store and a native Game Pass app that isn’t relegated to streaming via a browser, which is the case for it and services like NVIDIA’s GeForce Now under current App Store rules.

The second piece of news comes from Netflix, which says it has 40 mobile games coming to iOS in 2023, which will join the 55 already available. Working within the constraints of the App Store’s guidelines, Netflix’s games are released as separate App Store downloads that Netflix subscribers can download and play at no additional cost. I’ve been impressed with the quality of the games released by Netflix, which include titles like TMNT: Shredder’s Revenge, Kentucky Route Zero,Reigns: Three Kingdoms, Oxenfree, and Lucky Luna.

However, perhaps even bigger than the news of Netflix’s growing catalog is that the first two Monument Valley games are coming to the company’s mobile game catalog in 2024. That’s a big deal because both games are currently part of an Apple Arcade subscription, as well as being available as separate App Store purchases. It’s not clear whether the games will remain part of Arcade after they’re published by Netflix, but even if they are, it will provide another avenue to play the games at no additional cost, which will dilute the value of an Arcade subscription.

Microsoft and Netflix are already competing with Apple in mobile gaming to a degree, but their hands are tied by App Store guidelines. Microsoft has settled on streaming games, which is clunky and constrained, while Netflix has launched dozens of individual games without a good way to organize and market them under their brand.

What Microsoft and Netflix have done so far demonstrates that a little competition is a good thing. Developers have more avenues for publishing their games, and consumers have more choices. The Digital Markets Act has the potential to be the catalyst that opens the door to competition even wider, which I expect will create all sorts of new opportunities for developers and consumers alike.

A Final Update to Tweetbot and Twitterrific That Allows Users to Support Tapbots and The Iconfactory

Usually, when a big company shuts down an API, they give customers time to prepare. It’s the right thing to do regardless of what any terms of service say. That’s not how things went down with Twitter. Instead, as I wrote in January, Twitter eliminated access to its API for many third-party apps, including Tweetbot by Tapbots and Twitterrific by The Iconfactory, with no notice at all and then made up an excuse for why they did so after the fact. One moment the apps worked; the next, they didn’t.

The ramifications of Twitter’s actions are unlike anything we’ve ever seen before on the App Store. Tweetbot and Twitterrific were both subscription-based apps. Because they had no notice, neither company had a chance to suspend new subscriptions or take other actions to deal with a change that, under the best of circumstances, would pose massive challenges to their development teams. As a result, both Tapbots and The Iconfactory are faced with refunding the 70-85% of subscription revenues that they received on a pro-rated basis. That’s how the App Store works, and it’s potentially devastating to both companies given how events played out.

To try to mitigate the damage, both Tweetbot and Twitterrific were updated this week with new interfaces. Now, both apps give subscribers the option to indicate that they don’t want a refund. Tweetbot also offers to transfer a user’s Tweetbot subscription to Tapbots’ new Mastodon app, Ivory, which Federico recently reviewed and is excellent. If users do nothing, they’ll receive a refund that will be credited to their App Store account automatically by Apple.

Tapbots and The Iconfactory have played an important part in the Apple developer community for a very long time, and their Twitter clients were two of the best ever created. It’s been hard for us at MacStories to watch as the makers of two of our favorite apps have been treated with such callous disregard by Twitter, which owes no small portion of its past success to both apps.

If you were a subscriber to either or both apps, you’re absolutely entitled to a refund, but we’d ask that you open the app you use and tap the button to decline a refund as a final act of support for their developers instead.

The App Store’s success is built on many things, but its cornerstone is the developers who care enough to make apps like Tweetbot and Twitterrific. Many of us have moved on from Twitter, but let’s not leave behind the developers who made it a place where we once enjoyed hanging out.

If you’ve already deleted either app from your devices, both Tweetbot and Twitterrific can still be downloaded from the App Store.

Apple Frames 3.1: Extending Screenshot Automation with the New Apple Frames API

Apple Frames 3.1 comes with a lightweight Apple Frames API to extend its automation capabilities.

Apple Frames 3.1 comes with a lightweight Apple Frames API to extend its automation capabilities.

Update, March 3: Version 3.1.1 of Apple Frames has been released with support for a new passthrough output command. This post has been updated to reflect the changes. You can redownload the updated shortcut at the end of this post.

Today, I’m happy to introduce something I’ve been working on for the past couple of months: Apple Frames – my shortcut to put screenshots captured on Apple devices inside physical device frames – is getting a major upgrade to version 3.1 today. In addition to offering support for more devices that I missed in version 3.0 as well as some bug fixes, Apple Frames 3.1 brings a brand new API that lets you automate and extend the Apple Frames shortcut itself.

By making Apple Frames scriptable, I wanted to allow power users – such as designers and developers who rely on this shortcut to frame hundreds of images each week – to save valuable time without compromising the accessible nature of Apple Frames for other people. This is why all of the new advanced features of Apple Frames are optional and hidden until you go look for them specifically. Furthermore, even if you do want to use the Apple Frames API, you’ll see that I designed it in the spirit of Shortcuts: it does not require any code and it’s entirely powered by simple, visual ‘Text’ actions.

I’m incredibly excited about what Apple Frames can do in version 3.1, so let’s dive in.

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The Best Mac Gaming Experience Is a PC Sitting in a Dallas Data Center

I’ve seen the future of Mac gaming, and it’s not Metal 3 or Apple silicon. It’s a PC sitting in a Dallas data center with an NVIDIA 4080 GPU. That’s the data center my Mac connects to when I log into GeForce NOW Ultimate, the top tier of NVIDIA’s videogame streaming service. NVIDIA has data centers like it across the US and in Europe, streaming the latest, most demanding titles to a wide range of devices, including the Mac.

GeForce NOW is a technological marvel that turns traditional computing expectations on their head, offering Mac users a world where your Internet connection and display are more important than the computing power of the device on which a game is played. For Mac users, GeForce NOW is an opportunity to finally play the most advanced games available on the computer they love, which is exciting. However, for Apple, which has begun to market Macs as capable of playing modern games, GeForce NOW and services like it may end its AAA gaming ambitions before they leave the gate.

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Six Colors’ ‘Apple in 2022’ Report Card

For the past eight years, Six Colors’ Jason Snell has put together an ‘Apple report card’ – a survey that aims to assess the current state of Apple “as seen through the eyes of writers, editors, developers, podcasters, and other people who spend an awful lot of time thinking about Apple”.

The 2022 version of the Six Colors Apple Report Card was published yesterday, and you can find an excellent summary of all the submitted comments along with charts featuring average scores for different categories here.

Once again, I’m happy Jason invited me to share some thoughts and comments on what Apple did in 2022. MacStories readers know that last year didn’t exactly go as planned. While iOS 16 delivered a meaningful update to the Lock Screen for people who care about customization and the iPhone 14 Pro came with substantial improvements to the display and camera tech, the iPad story was disappointing and confusing. This is reflected in my answers to Jason’s survey, and it’ll be a recurring topic on MacStories in 2023. At the same time, I was also impressed by Apple’s performance on services, concerned by the evolution of the Shortcuts app, and cautious about the company’s newfound approach to HomeKit.

I’ve prepared the full text of my answers to the Six Colors report card, which you can find below. I recommend reading the whole thing on Six Colors to get the broader context of all the participants in the survey.

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The Practicality of Art in Software

I’ve been following with great interest this series of articles by John Gruber (and Matt Birchler’s related story) about the chasm between iOS and Android apps. I have some thoughts since expanding my app knowledge beyond iOS and iPadOS is one of my goals for 2023.

About a month ago, during my holiday break, I purchased a Google Pixel 7 as a way to re-familiarize myself with Android.1 To say that I found the ecosystem worse than I remembered would be an understatement. It’s not just about the fact that – as Gruber and Birchler noted – most Android apps suck compared to their iOS counterparts; it’s that the entire OS lacks cohesiveness.

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Club MacStories Sample: Federico Achieves His Universal Control Dream and John Reflects on Indie Life

Editor’s Note: Every now and then, we like to share some of the writing we’ve published for Club MacStories members with the broader MacStories community to give readers a feel for what we offer in case they’re thinking of joining themselves.

The Club has grown to encompass far more than just our writing. There’s the Discord community, AV Club events to discuss community-chosen media, Club-only columns, podcasts, and more.

But, at the heart of the Club are our two regular newsletters available via email and the web. MacStories Weekly, which is packed with new app discoveries, tips, shortcuts, columns, and more, is published roughly 48 times a year, and the Monthly Log, which features longer-form columns, comes out every month for a total of 60 newsletters a year.

Today we’re sharing the November 2022 issue of the Monthly Log, featuring two columns. The first, by Federico, is an in-depth look at how he’s used Universal Control to achieve the iPad Pro setup he’s always wanted. In the second story, John reflects on some lessons he’s learned since joining MacStories.

We hope you enjoy these stories and consider joining the Club. MacStories wouldn’t be possible without the generosity of its readers, so thank you to all of you who are already members or were in the past, and welcome to those of you just joining now. Your support means a lot to us.

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Hands-On with Apple Music for Windows

Apple Music for Windows.

Apple Music for Windows.

Last week, Apple released native versions of Apple Music, Apple TV, and Apple Devices for Windows. The apps, which are available on the Microsoft Store, are labeled as “previews”, and they’re meant to eventually serve as replacements for iTunes for Windows, which is the only flavor of iTunes Apple still distributes after they transitioned to standalone media apps a few years ago. I suppose the apps are also part of a broader strategy from Apple to establish a stronger presence of their services on Windows, as we saw last year with the launch of Apple Music on Xbox and iCloud Photos on Windows (which joined the existing iCloud configuration panel for Windows devices).

As an Apple Music subscriber and owner of a Windows gaming laptop, I thought it’d be fun to take Apple Music for a spin and see how it compares to Spotify on Windows as well as the existing Apple Music experience for Apple’s platforms, which I know very well and enjoy on a daily basis.

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