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About MacStories

MacStories is a daily publication from MacStories, Inc. about all things apps and Apple.

Founded by Federico Viticci in April 2009, MacStories attracts millions of readers every month thanks to in-depth, personal, and informed coverage that offers a balanced mix of Apple news, app reviews, and opinion. In twelve years, MacStories has become one of the leading publications in the Apple-related scene, with editors and writers based in the United States and Italy working to bring quality content to a growing global readership.

Today, in addition to the website, MacStories includes Club MacStories, which offers exclusive access to extra MacStories content every week, AppStories, a weekly podcast about the world of apps co-hosted by Federico Viticci and John Voorhees, and MacStories Unwind, a weekly podcast recapping everything happening at MacStories.

MacStories’ audience includes creative, professional, and tech-savvy readers who care about quality software designed for Macs, iOS devices, and the web, as well as detailed reviews, editorials, and tutorials.


The MacStories Team

You can contact the MacStories team via the email addresses listed below.


Subscribe

MacStories offers a full-text (non-truncated) RSS feed to read every story in a standard RSS client. The site’s main content feed is also available in JSON Feed format.

Every MacStories article is shared on our Twitter account @MacStoriesNet.

MacStories’ homepage features a mix of regular and “linked” posts. Linked posts are special posts that are usually shorter and use their headline as a link to an interesting story or product. If you only want to subscribe to regular MacStories posts, an articles-only feed is available.

Furthermore, any category, author, or tag page on MacStories can be turned into a dedicated RSS feed by appending /feed/ to its URL. Here are a few examples of special news hubs and categories that are available as standalone RSS feeds:


Key Topics

Here is a collection of recurring topics regularly covered by Federico and his team at MacStories:


Podcasts

MacStories launched its first podcast in 2017. That show, AppStories, is a weekly podcast hosted by Federico Viticci and John Voorhees that explores the world of apps and the social and cultural impact of the App Store. Since AppStories’ launch, it has been joined by MacStories Unwind, Dialog , and a Club MacStories exclusive show, MacStories Unplugged.

You can subscribe to AppStories here (or use the buttons below).

MacStories Unwind is a weekly show recapping everything happening at MacStories and more. Every Friday, the show runs down the stories, reviews, and other posts published on MacStories, the topics covered on AppStories, and what’s new with Club MacStories, plus a couple of media picks for unwinding over the weekend.

You can subscribe to MacStories Unwind here (or use the buttons below).

Dialog is a seasonal podcast published weekly and hosted by Federico and John. Each season, they discuss the impact of technology on creativity, society, and culture through in-depth conversations with a wide range of guests.

You can subscribe to Dialog here (or use the buttons below).

MacStories Unplugged is a monthly show hosted by the entire MacStories team that expands on our app and news coverage and includes a behind-the-scenes look at what goes on at MacStories. The show is an exclusive Club MacStories perk.

Club members can find details on how to listen to MacStories Unplugged by logging into their Club account at club.macstories.net.


Club MacStories

Since September 2015, the MacStories team has also been producing Club MacStories, a members-only subscription service to get access to exclusive perks such as a weekly newsletter that is available by email and on the web, monthly podcast, free downloads, and app giveaways.

Club MacStories’ weekly newsletter, MacStories Weekly, combines in-depth app coverage with advanced iOS workflows, tips and tricks, and longform interviews – and it’s read by thousands of members every week. Over the past six years, Club MacStories has delivered nearly 350 newsletters to its members, all of which are available on the web for every Club member at club.macstories.net. Past downloadable perks are also available no matter when you joined the Club.

In 2021, the Club was expanded to add two new tiers, Club MacStories+ and Club Premier. Club MacStories+ includes everything offered by Club MacStories, as well as two exclusive monthly columns, search and filtering functionality, user-customizable RSS feeds, a Discord community, and a rotating list of discounted apps and services. Club Premier includes everything in a Club MacStories and Club MacStories+ subscription, along with AppStories+, the extended, ad-free version of our podcast AppStories, that is delivered early and with enhanced audio.

Visit the Club MacStories website here for more details.

You can read more about Club MacStories and sign up at $5/month here. Issue 285 of MacStories Weekly is available as a free sample on club.macstories.net.

You can read more about Club MacStories+ and sign up at $10/month here. You can learn more and sign up for Club Premier for $12/month here.


What Guides Us

Every day, we try to follow these guidelines when writing for MacStories. These are the principles that guide us and that shape our relationship with MacStories readers.

  • We report news in a timely fashion but without rushing to get stories out;
  • Whenever possible, we try to add context and analysis to news reports;
  • We don’t publish leaks or rumors;
  • We focus on in-depth app reviews; we always use our own screenshots (unless we can’t for privacy-related reasons) and only write about apps if we have personally tested them. We do not rehash App Store release notes. We share our opinions fairly and by explaining the things we don’t like about a specific app;
  • We have never done and never will do paid reviews;
  • We don’t write sensationalistic headlines “for clicks”, nor do we publish posts exclusively designed to criticize or attack others. Our readers are interested in useful products that can make their lives better, not industry gossip;
  • If Apple provides us with review units of new products, we’re still going to write the things we don’t like about them because honesty is more important than access. This is true for all kinds of review units we get;
  • We take as much time as necessary to work on our editorials;
  • We always credit sources for news, tutorials, and other articles; we link to other websites profusely because the Open Web is a beautiful thing and because it’s the right thing to do;
  • We make MacStories the fastest website it can possibly be. We only use one analytics service and serve no ads or other media with creepy tracking codes attached;
  • Finally, we write the Apple blog we would like to read ourselves. If readers do not find MacStories useful or inspiring, it means we’ve failed. Therefore, we should do whatever we can to make sure we deserve our readers’ time and attention every day.