Apple has one of the richest and most interesting histories in Silicon Valley. It’s the story of a startup, a company that nearly failed, and a remarkable comeback all rolled into one that’s punctuated by some of the most beloved products in tech history, along with some duds.
Today, Myke Hurley and Jason Snell launched a Kickstarter campaign aimed at funding a podcast called Designed in California that will tell the history of Apple, drawing on their own knowledge of the company and research. Myke and Jason have promised backers at least 30 episodes in the show’s first year on topics ranging from Apple’s founding, its near-death experience in the 90s, as well as more recent events during the Tim Cook era.
As I publish this, Designed in California has already met its $40,000 campaign goal, so it looks like the show is a go. Myke and Jason have promised a taste of what’s to come during June segments of Upgrade, which will be followed by the new show’s full episodes when the Kickstarter campaign ends. If you want to support the Designed in California campaign, there are a wide variety of backer options from $20 to $1,000 with perks that include ad-free episodes, wallpapers, an enamel pin, a signed print of the show’s artwork, and more depending on how much you pledge.
Federico
