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watchOS 4: The MacStories Review

It is difficult to reconcile a critical appraisal of the Apple Watch with the product’s commercial success. To examine the most popular watch in the world1 and find it wanting seems dubious; yet as Apple’s smartwatch kicks off its third year, its history implores ignominy.

The integration of hardware and software is a keystone in Apple’s foundation. Every game-changing product they’ve released over the years has used this as a core advantage over the competition. Yet despite the Cupertino company’s proven track record, the last three years of Apple Watch have demonstrated a consistent struggle to get this right.

Apple has certainly iterated on unsuccessful hardware and software ideas in the past, but never quite so publicly. The Apple Watch feels like a device that was rushed a little too early to market. Apple knew that it had something good, but it didn’t yet know which areas the device would really excel in.

One of the most interesting pieces of this product’s story is that all signs point to Apple having gotten the hardware of the Apple Watch exactly right, at least in terms of its direction. The original Apple Watch was underpowered and lacking some technology that Apple simply couldn’t fit into it at the time, but the idea was there. In subsequent hardware iterations Apple has significantly increased the processing power, added vital new sensors, improved battery life, and shipped LTE. In this time the case design has remained unchanged (other than growing slightly thicker), and the input methods have persisted exactly. It may have taken until the latest Series 3 release for Apple to fulfill its initial vision for the Apple Watch hardware, but that vision has remained unshaken since the beginning.

The same cannot be said for the Apple Watch software.

Apple’s smartwatch operating system has had a rocky first few years. watchOS 1 was fundamentally broken in several ways, and probably should never have shipped. watchOS 2 was an attempt to shore up and replace the poor foundations under the hood, but it left the substandard user interface to fester in production for over a year. With last year’s release of watchOS 3, Apple took its best shot at rethinking cardinal pieces of that interface.

watchOS 3 was a huge improvement over the blunders that came before it. As I wrote in my watchOS 3 review last year, Apple did great work with the update to cut away the excess and hone the OS to something simpler and more straightforward. It was a significant course correction which set a far better trajectory, but it didn’t get us all the way there.

In a lot of ways it feels like watchOS 3 was the true watchOS 1. Where Apple left off with the smartwatch operating system last year was really the point where it should have started. Nothing was complete, but almost every piece felt primed for improvement rather than necessitating reinvention. In the wake of that update, Apple has been at a crossroads. With the foundations of watchOS finally feeling solid, Apple could either continue to drive the platform forward, or leave it on a slow-moving autopilot.

Yesterday marked the release of watchOS 4 — our first opportunity to see the hope kindled by watchOS 3 borne out — and I’m pleased to report that Apple has succeeded in maintaining the platform’s momentum. Every area that this year’s update focuses on has seen fantastic improvements, and I’ve found myself interacting with my Apple Watch more than ever before. My only disappointment is that the scope of watchOS 4 isn’t quite as far-reaching as last year’s update.

The big themes of watchOS 4 are fitness and music, and Apple has done some excellent work in these departments. New activity goals, completely overhauled Workout and Music apps, auto-launch of audio apps, a Now Playing Complication, and more are all excellent upgrades. As always there is still room for improvement, but many of these features are making the leap for the first time from options on my Apple Watch which I mostly ignore to real features which I find consistently useful in my daily life.

There’s a lot to dig into here with the choices made and the new features added. Let’s dive in and find out what Apple has in store for the next year of Apple Watch.

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  1. That’s watch, not smartwatch. ↩︎

iOS 11: The MacStories Review

For the second time in three years, the iPad isn’t following in the iPhone’s footsteps. With iOS 11, the iPad is going in its own direction – this time, with no cliffhanger.

iOS 9 marked a significant milestone for the iPad platform. In contrast with previous iPhone interface adaptations, iOS 9 did away with longstanding preconceptions and allowed the iPad to reach beyond the comfort of familiarity with the iPhone’s experience.

Shedding the vestiges of intrinsic iPhone OS notions – namely, single-tasking through one app at a time – the combination of more capable hardware with features such as Split View and Picture in Picture inaugurated a new beginning for the iPad’s post-PC endeavors. iOS 9 reset the iPad’s expectations and potential, providing millions of disenchanted users with the modern, powerful PC replacement they’d been envisioning since 2010.

But in many ways, iOS 9 wasn’t enough. The productivity enhancements that set the iPad on a new course felt, in hindsight, like first attempts at reviving its software and app ecosystem. Key aspects of iOS 9 were evidently unfinished, possibly hinting at future optimizations and fixes.

That future didn’t arrive with last year’s iOS 10, which only added to the sense of wondering when the iPad’s next shoe would drop. Amidst consistently declining unit sales and following another bland (at least iPad-wise) mid-cycle update to iOS, the legacy of iOS 9 gradually shifted from a first step packed with promise to a bittersweet one-off effort to infuse new life into the iPad.

With iOS 11, Apple’s iPad vision feels resolute again. Multitasking is blending with multitouch, giving drag and drop a new purpose; the Mac’s best features – from file management to the dock – have been rethought, simplified, and extended specifically for iOS. The iPad’s mission is to reimagine the very concept of a portable computer by empowering a new generation of users to do their best work wherever they are, whenever they want.

If anything, iOS 9 was merely the iPad’s overture.

The iPad, however, is only one part of the broader iOS story, which has been – and most likely always will be – characterized by the iPhone’s evolution and impact on our society.

From that standpoint, not only did iOS 10 deliver with upgrades to core iPhone apps such as Photos, Messages, Music, and Maps – it showed how Apple was judiciously planting the seeds for technologies and human interface guidelines that are blossoming in iOS 11. The two-pronged approach of iOS 10 – updates to consumer apps along with the first signs of native iOS machine learning – resulted in an iPhone update that felt impactful without the need for a ground-up redesign.

For the most part, iOS 11 follows the playbook of last year. The transition to a new design language is still in flux, with a progressive remodeling of iOS 7’s divisive aesthetic and the adoption of friendly UI elements that can guide users across the system. iOS 11’s most notable redesigns, including the App Store and Control Center, lay new foundations and fix what didn’t work before. Refinements – in some cases, reversals of ideas that didn’t pan out – are one of iOS 11’s overarching themes.

iOS 11 also reaps the rewards of investments Apple made in iOS 10 and 2016’s iPhone line. From the upcoming wave of augmented reality apps to deeper computational photography and new responsibilities for iCloud, iOS 11 epitomizes – with remarkable accomplishments and a few missteps along the way – the focus and priorities of the modern Apple.

But perhaps more importantly, unlike iOS 10, iOS 11 presents a cohesive narrative for both the iPad and iPhone. A story where, for the first time in years, the iPad is informing some of the design principles and features of the iPhone’s software. Even from different angles, and each with its own past struggles, both acts in iOS 11 end up asking the same question:

Where does the modern computer go next?

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    Introducing AppStories

    In February 2010, nearly a year after I started MacStories, I registered a domain for a project I knew I wanted to launch in the future: AppStories.net.

    Seven years later, AppStories finally joins the MacStories family. AppStories is the first MacStories podcast, hosted by yours truly and John Voorhees, and it’s all about the world of apps. Every week, John and I will cover our favorite apps, the human stories behind the apps we love, as well as the impact of apps on our economy, culture, and personal lives. And we’ll always do so in about 30 minutes.

    You can check out AppStories’ website here, or, even better, subscribe on Apple Podcasts.

    You can also find AppStories on:

    Alternatively, you can just hit Play on our embedded episode card below to start listening to the first episode of AppStories.

    AppStories is an important milestone for the MacStories team, as well as an idea I’ve been pondering for several years. Just like MacStories, we’re committed to AppStories and we’ll keep doing this for a long time. Despite its long gestation, this is just the beginning for AppStories, which will become an essential complement to MacStories going forward. I am extremely excited about AppStories and the plans we’ve outlined so far.

    If you’re not interested in the backstory, I’d love for you to check out the first episode and subscribe. But if you want to learn more and understand what our goals for AppStories are, allow me to start from the beginning.

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    Working from an iPhone

    One of my goals in 2016 was to make working from my iPhone as efficient as possible. The desire to make this happen initially sprung from experiences raising a baby. My wife and I began foster parenting in July of 2015, and one of our foster children was AJ, a four-week-old baby boy. AJ ended up staying with us for about a year before returning to his birth mother, and in that year I learned that when raising a baby, there are frequently occasions when only one hand is available for computing. I would often have a hand tied up feeding AJ or carrying him around, and if I needed to get any work done during that time, my iPad Pro was no help. iPads are built for two-handed computing, while iPhones work great with one.

    In addition to the motivation of being able to get work done with one hand, one of the things I’ve learned during the past couple years is that the best computer for work is the one you have with you. Despite the iPad Pro being more portable than most Macs, it still pales in portability compared to the iPhone. Because my iPad doesn’t travel with me everywhere, I need to be able to do anything on my iPhone that I can on my iPad.

    Between my two current jobs, much of my work can be done while on the go – whether I’m waiting for an oil change to be completed, standing in a seemingly endless DMV line, or any similar scenario. In these short intervals of life, there are moments work can be done – which is where my iPhone comes in, because it’s with me wherever I go.

    If and when a pressing work issue comes up, in many cases it can’t just be ignored until I get back to my desk; my iPhone needs to be capable of handling the task. Even if the issue isn’t time-sensitive, getting things done while I’m out makes the load lighter when I do get back to my desk.

    I’ve grown extremely proficient in using my iPhone to get things done, and there are six key things I’ve identified that make that possible.

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    A Computer for Everything: One Year of iPad Pro

    I wasn’t sure I needed a 12.9-inch iPad when Apple announced the iPad Pro in September 2015. And yet, over a year later, the iPad Pro is, by far, the best computer I’ve ever owned. I’ve never felt so satisfied with any other Apple device before – but the transition wasn’t easy.

    After years spent adapting what I learned from the Mac to bring it to iOS, what I found on the other side was a more focused, efficient way of working and communicating with people. The iPad Pro accelerated my move to an iOS-only setup; today, I genuinely don’t know how to perform certain tasks on a Mac anymore.

    I use my iPad Pro for everything. It’s my writing machine and favorite research tool, but I also rely on it to organize my finances, play games, read books and watch movies, program in Python and Workflow, and manage two successful businesses. While I’ve been advocating for such multi-purpose use of the iPad platform for a while, the iPad Pro elevated the threshold of possibilities, reaching an inflection point that has pushed others to switch to an iPad as their primary computer as well.

    Much of the iPad’s strength lies in iOS and its app ecosystem. If Apple were to stop making iPads, I’d still prefer to work on a device that runs iOS rather than macOS. iOS is where app innovation happens on a regular basis with developers one-upping each other in terms of what software can achieve; I also prefer the structure and interactions of iOS itself. The iPad Pro is the purest representation of iOS: it’s a computer that can transform into anything you need it to be.

    Even if this discussion was settled a long time ago, it bears repeating: millions of people today like working on iOS more than they do on macOS, and the iPad Pro is the best machine to run iOS. There is no sarcastic subtext about the Mac here, which is still a fantastic environment that many Apple users love and need for their line of work. The Mac and the iPad can coexist in a market where customers believe one is superior to the other. I prefer working on the iPad; others like their Macs more. And that’s fine because, ultimately, the Apple ecosystem as a whole grows stronger and we all reap the benefits.

    Over the past year of daily iPad Pro usage, I’ve made it my personal goal to optimize my iPad workflows as much as possible. This is one of the best aspects of the iOS platform: competition between developers is fierce and you can always choose between different apps to get work done – apps that are improved on a regular basis and are constantly updated for the latest iOS technologies. With enough curiosity and patience, iOS rewards you with the discovery of new ways to work and save time.

    Since my last iPad story in February, I’ve taken a hard look at my entire iPad setup and rethought the parts that weren’t working. I tried new apps, created new automations, and optimized every weak spot I could find. I improved how I collaborate with my teammates and produce weekly content for Club MacStories members. Thanks to the time I invested in understanding and fine-tuning my iPad Pro, I was able to embark on more projects, double MacStories’ growth, and manage a larger team.

    As a result, my iPad Pro today is noticeably more capable than it was a year ago – all without the need for a hardware refresh.

    Here’s what I’ve done.

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      iOS 10: The MacStories Review

      Sometimes, change is unexpected. More often than not, change sneaks in until it feels grand and inevitable. Gradually, and then suddenly. iOS users have lived through numerous tides of such changes over the past three years.

      iOS 7, introduced in 2013 as a profound redesign, was a statement from a company ready to let go of its best-selling OS’ legacy. It was time to move on. With iOS 8 a year later, Apple proved that it could open up to developers and trust them to extend core parts of iOS. In the process, a new programming language was born. And with last year’s iOS 9, Apple put the capstone on iOS 7’s design ethos with a typeface crafted in-house, and gave the iPad the attention it deserved.

      You wouldn’t have expected it from a device that barely accounted for 10% of the company’s revenues, but iOS 9 was, first and foremost, an iPad update. After years of neglect, Apple stood by its belief in the iPad as the future of computing and revitalized it with a good dose of multitasking. Gone was the long-held dogma of the iPad as a one-app-at-a-time deal; Slide Over and Split View – products of the patient work that went into size classes – brought a higher level of efficiency. Video, too, ended its tenure as a full-screen-only feature. Even external keyboards, once first-party accessories and then seemingly forgotten in the attic of the iPad’s broken promises, made a comeback.

      iOS 9 melded foundational, anticipated improvements with breakthrough feature additions. The obvious advent of Apple’s own typeface in contrast to radical iPad updates; the next logical step for web views and the surprising embrace of content-blocking Safari extensions. The message was clear: iOS is in constant evolution. It’s a machine sustained by change – however that may happen.

      It would have been reasonable to expect the tenth iteration of iOS to bring a dramatic refresh to the interface or a full Home screen makeover. It happened with another version 10 before – twice. And considering last year’s iPad reboot, it would have been fair to imagine a continuation of that work in iOS 10, taking the iPad further than Split View.

      There’s very little of either in iOS 10, which is an iPhone release focused on people – consumers and their iPhone lifestyles; developers and a deeper trust bestowed on their apps. Like its predecessors, iOS 10 treads the line of surprising new features – some of which may appear unforeseen and reactionary – and improvements to existing functionalities.

      Even without a clean slate, and with a release cycle that may begin to split across platforms, iOS 10 packs deep changes and hundreds of subtle refinements. The final product is a major leap forward from iOS 9 – at least for iPhone users.

      At the same time, iOS 10 is more than a collection of new features. It’s the epitome of Apple’s approach to web services and AI, messaging as a platform, virtual assistants, and the connected home. And as a cornucopia of big themes rather than trivial app updates, iOS 10 shows another side of Apple’s strategy:

      Sometimes, change is necessary.

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        “Where’s the App for That?” – Fixing App Store Discovery

        When the iPhone debuted in 2007, it was by no means a forgone conclusion that there would ever be an App Store. Steve Jobs reportedly resisted the idea over concerns that it would ‘mess up’ the iPhone,1 yet about one year later, the App Store debuted with around 500 third-party apps.

        The App Store grew like wildfire. By January 2009, there were about 15,000 apps. Though modest by today’s standards, 15,000 was already enough apps that it felt like there was one to fulfill every possible need you might have. Apple celebrated the success of the App Store the next month by launching a TV ad campaign featuring the catchphrase ‘There’s an app for that.’

        Fast-forward to today and the scope of the App Store of 2009 feels quaint by comparison. There are now approximately 1.5 million apps in the App Store – a 100-fold increase in just seven years. But while the App Store has been an undeniable success for Apple by almost any measure, that success has come at a cost. With so many apps in the App Store, discovery has become such a serious problem that today’s version of Apple’s 2009 catchphrase may as well be ‘Where’s the app for that?’

        The good news is that change is afoot in the App Store. Last December, Phil Schiller took over responsibility for the App Store. In April, Apple launched a site dedicated to helping developers build their businesses, which includes a way for developers to contact the App Store team directly about promoting their apps. In mid-May, app review times dropped dramatically, from around a week to under two days, instantly changing the launch cycle for developers. Then, just in the last week or two, Apple quietly started hiding Apple TV apps from its Featured pages and top charts that customers have already downloaded, making room to display more new apps.

        According to rumors Apple has about 100 people working on changes to the App Store. With WWDC just around the corner, I’ve been spending a lot of time thinking about how Apple could improve App Store discovery and gathering ideas from other developers. I’m optimistic that meaningful progress can be made to make developers’ apps more discoverable, but these are hard problems. There is no silver bullet that will improve discovery overnight – it’s a problem that needs to be attacked on multiple fronts simultaneously.

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        Thoughts on the Inevitable Demise of the 3.5mm Audio Jack on the iPhone

        There are once again rumors that Apple is going to remove the 3.5mm audio jack from the next iPhone, this time courtesy of a report from Japanese website Macotakara. The Macotakara report goes on to suggest that audio output on the iPhone 7 will be handled via the Lightning connector and Bluetooth, and that the EarPod included with every iPhone will be upgraded and use the Lightning connector.

        It’s too early to tell whether Apple really will get rid of the 3.5mm audio jack on the iPhone 7 next year, but I think the real question is when will they get rid of it, not if they get rid of it. In my eyes, it’s either going to happen in 2016 with the iPhone 7 or 2018 with the iPhone 8. I will be amazed, probably dumbfounded, if we get to 2020 and our phones still have the same 3.5mm audio jack. Although Macotakara implied that the reason for removing the audio jack is to make the iPhone thinner, I think the more likely reason is a combination of making it thinner, but also freeing up the volume of space that is occupied by the audio jack internally. Every extra cubic millimeter that they can stuff a battery into is no doubt important (and one of the reasons the Lightning port is so much smaller than the older 30-pin connector).

        Given the premise that I think Apple will (at some point) ditch the audio jack, the next question is how they can possibly achieve that with the smallest adverse impact on customers, which should surely be the top priority. The easiest answer, is of course, not to do it. The iPod touch is already just 6.1mm, compared to the iPhone 6 which is 6.9mm, and the iPhone 6s is 7.1mm (thicker because of the addition of 3D Touch). You’ll note that despite being an entire millimeter thinner than the iPhone 6s, it still has an audio jack — as does the iPod nano which is just 5.4 mm thick. So there’s a question as to whether 2016 is really the year that Apple should remove the audio jack — maybe they can hold out a few more years.

        But for the sake of argument, let’s say that Apple wants to remove the audio jack from the next iPhone and that they’ve already decided to do this. Yes, it will be a painful transition, but I also think that there’s a lot that Apple can do to ease the transition.

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        How the 6s Plus Is Reshaping My iPhone Experience

        In April, I settled an argument with myself. After years of assuming that a small and compact phone was what I wanted, I realized that the iPhone 6 Plus was the pocket computer for me. The size, harder one-handed operations, software slowdowns caused by memory constraints and resolution downsampling – ultimately, none of those potential 6 Plus issues pushed me to reconsider my decision. I had adjusted to the hybrid nature of the iPhone 6 Plus, and I couldn’t go back.

        My physical traits and lifestyle habits meet the prerequisites necessary to use a 6 Plus on a daily basis. My hands are big enough for size not to be a deal breaker; I’m no longer constrained by obligatory one-handed operations; and generally, when I need to use my iPhone, I can use two hands for a better grip or faster interactions, and I don’t mind it.

        I say “hybrid” as a callback to how many refer to the 6 Plus, but I don’t mean it in a pejorative light for the iPad. Since I switched to the 6 Plus in February, my use cases for the iPhone and iPad Air 2 have continued to be distinct and well-suited for the nature of each platform.

        The iPad Air 2 is my primary computer, which I use to write and publish articles, manage MacStories, play games, read, and every other activity I used to perform on a Mac. The Air 2 has the unique advantage of being a truly portable computer, and it’s my most used iOS device to date.

        The iPhone is the pocket computer for everyday life. It’s my camera. It’s my home remote. It’s Twitter and Slack. It’s my health companion. I value my iPad immensely (I wouldn’t be able to write this article without it), but the iPhone holds the key to my mobile lifestyle.

        The iPhone is the hub around which everything revolves. Even the iPad – my computer – orbits the iPhone.

        Based on lessons from the past few months, I knew getting an iPhone 6s Plus would be the best option for me. As I’ve witnessed, the Plus-sized iPhone and the iPad Air 2 don’t compete with each other in my life: they complement each other’s strengths. While I have sometimes traded one device for the capabilities of the other (such as reading on my iPhone instead of the iPad), I use each device for what it’s best at, and I’ve never once doubted the role of the iPad in my daily workflow. I’m fine with a big iPhone, and I’m doing well with a big iPad. I like big screens. They’re comfy.

        As I outlined in my review, the most evident drawback of the iPhone 6 Plus was the inability to keep up with iOS 8. Whatever the reason – and no matter the performance improvements that Apple promised throughout the OS’ update cycle – the iPhone 6 Plus always felt behind iOS 8, exhibiting stuttering animations, constantly purging recent apps from memory, and, generally, being sluggish.

        It was reasonable, then, to wait for an S-class upgrade that would iron out the kinks and offer a more complete vision of the 5.5-inch iPhone. More RAM, an updated processor, an improved camera; faster multitasking, faster apps, faster everything. That’s what I wanted. And knowing Apple – or, at least, knowing their penchant for a regular dose of small surprises – I assumed they’d throw in some seemingly minor but welcome new features for good measure as well.

        The iPhone 6s Plus delivers on all these fronts, going beyond the “S stands for Speed” philosophy that is inexorably repeated every two years with changes I didn’t expect.

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