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Apple Names Jeff Williams Chief Operating Officer, Phil Schiller Adds App Store Responsibilities

This morning, Apple announced some major changes to its executive team:

Apple today announced that Jeff Williams has been named chief operating officer and Johny Srouji is joining Apple’s executive team as senior vice president for Hardware Technologies. Phil Schiller, senior vice president of Worldwide Marketing, will expand his role to include leadership of the revolutionary App Store across all Apple platforms. Apple also announced that Tor Myhren will join Apple in the first calendar quarter of 2016 as vice president of Marketing Communications, reporting to CEO Tim Cook.

Jeff Williams has been with the company since 1998 and has overseen the entire supply chain since 2010. Johny Srouji joined Apple in 2008 to lead the development of the A4, the company’s first system on a chip.

Also of note, Phil Schiller is now taking additional responsibilities for the App Store:

Cook continued, “In addition, Phil is taking on new responsibilities for advancing our ecosystem, led by the App Store, which has grown from a single, groundbreaking iOS store into four powerful platforms and an increasingly important part of our business. And I’m incredibly happy to welcome Tor Myhren, who will bring his creative talents to our advertising and marcom functions.”


With added responsibility for the App Store, Phil Schiller will focus on strategies to extend the ecosystem Apple customers have come to love when using their iPhone, iPad, Mac, Apple Watch and Apple TV. Phil now leads nearly all developer-related functions at Apple, in addition to his other marketing responsibilities including Worldwide Product Marketing, international marketing, education and business marketing. More than 11 million developers around the world create apps for Apple’s four software platforms — iOS, OS X, watchOS and tvOS — as well as compatible hardware and other accessories, and customers have downloaded more than 100 billion apps across those platforms.

The App Store has long been criticized by the developer community for lacking proper accountability and a public figure in charge of the platform. It’ll be interesting to see how the App Store platforms will evolve and adapt following Schiller’s extended role.