Many of Apple’s hardware products are built overseas, but that’s only part of the story. The New York Times takes a look at Apple’s impact on jobs in the United States, focusing special attention on Austin, Texas where Apple fills a seven-building complex of tech support specialists, microchip engineers, supply chain managers, and people who work in Apple Music, the App Store, and Maps:
Apple’s overall contribution to the American economy is significant. Beyond the 80,000 people it directly employs in the United States, it says 69 supplier facilities in 33 states manufacture parts that go into its products. Hundreds of thousands of software developers also write apps for iPhones and iPads.
Technical support call center employees earn around $30,000 per year, but the average in Austin is around $77,000. Asked by The New York Times whether it planned to expand operations in Austin, Apple said:
“Apple has created over two million jobs in the United States since the introduction of the iPhone nine years ago, including explosive growth in iOS developers, thousands of new supplier and manufacturing partners, and a 400 percent increase in our employee teams,” the company said in a statement. “We made the unique decision to keep and expand our contact centers for customers in the Americas in the United States, and Austin is home to many of those employees. We plan to continue to invest and grow across the U.S.”
Apple’s Austin offices have grown a lot over time, but don’t get much attention despite their size. The New York Times’ article is an interesting overview of the breadth of Apple’s impact on the US economy and peek inside Apple’s Texas offices.
Apple and Google, in the eyes of the general public and many tech bloggers, have been at war for many years, and in vague terms, both companies sell fancy mobile phones. But the implications of those businesses are so far beyond the face value of what we see. And what I’ve realized is that they aren’t zero-sum or mutually exclusive. What I’ve come to understand is that the more the two companies seem to have been battling, the more the individual directions of each company become unassailably concrete.
Different directions toward the same destination. But I would also add fundamentally different cultures and focus. This is what makes observing both companies so fun these days.
Great post by Horace Dediu on how to look at Apple's evolution over the next four decades:
My simple proposal is to think of Apple (and actually any company) as a customer creator. It creates and maintains customers. The more it creates, the more it prospers. The more customers it preserves the more it’s likely to persevere. This measure of performance for a company is not easy to obtain. It’s not a line item in any financial report.
The closest figure we have is that today Apple has one billion active devices in use. We’re not told of the total users or total customers because Apple cannot count people or wallets as accurately as it can count active devices. But as imperfect as it is, this number gives us a way to get close to counting customers.
Emily Steel, reporting for The New York Times:
Apple announced on Thursday that it was working with the entertainer Will.i.am and two veteran TV executives, Ben Silverman and Howard T. Owens, on a new show that will spotlight the app economy.
"One of the things with the app store that was always great about it was the great ideas that people had to build things and create things,” Eddy Cue, Apple’s senior vice president of Internet software and services, said in an interview.
A docu-series about apps sounds like something I'd binge watch.
Jason Snell and Stephen Hackett have taken a look back at the products that Apple has introduced at their Town Hall venue since the iPod in 2001. Timely, because today's Apple Keynote will also be held at Apple's Town Hall.
Located at 4 Infinite Loop on Apple’s main campus, the Town Hall conference center was probably designed more for in-company meetings than for major events covered by worldwide media. And yet on numerous occasions over the years, it’s been exactly that.
Monday’s event in Town Hall could very well be the last hurrah for the old 300-seat venue, given that Apple is constructing a 1,000-seat auditorium in its new campus, due to open next year. Before it goes, here’s a look back at key public events in Town Hall, starting in late 2001.
Be sure to watch the accompanying video from Stephen Hackett which features clips from the various Town Hall media events.
People who aren't journalists may not realize the neat trick Jobs pulled. Product announcements are basically press releases: They're publicity. They're arguably news, but they're boring news — and a cynical writer could view them as free PR for the company putting out the press release. Rewriting a press release is one of the lower forms of journalism.
Covering an Apple event didn't feel like that, and it still doesn't. It feels like an event, and when you're reporting on it, you're not rewriting a press release — you're covering something as it happens live, just as if you were in the White House briefing room during a presidential press conference. In the end, these Apple events are just product announcements — the brilliance is that the stagecraft makes them much more interesting to journalists and fans alike.
I've only ever been to one Apple event (coincidentally, where I also met Jason), and I couldn't agree more. It was a product announcement, but it felt like a surreal movie premiere full of nerds. I loved it.
Candid interview with Tim Cook by David Muir on the iPhone encryption case and the FBI's requests. Easily Tim Cook's most important interview to date, and I believe he did a good job at presenting Apple's argument.
Don't read the transcripts – go ahead and watch the whole video. Even Apple is featuring it on the front page of the Apple TV App Store.
Apple made headlines around the world last week when Tim Cook announced, in an open letter to their customers, that Apple would oppose a court order requiring it to circumvent iOS security features. Since then, new developments in the story have broken and many have contributed with explanations of why the outcome of this battle between Apple and the FBI is significant.
Our relative silence on this topic at MacStories is not because we don't think this story is important. To the contrary, we believe it is incredibly important and we applaud the principled stand that Cook's Apple has decided to make. But we are hesitant to wade into this important debate, which can be incredibly technical, when there are far smarter minds out there who better deserve your time and attention.
To that end, we've compiled a list of useful news articles, opinion pieces, and other resources that we believe are worth a few minutes of your time.
Apple has just published their financial results for Q1 2016 for the quarter that ended in December 2015. The company posted revenue of $75.9 billion. The company sold 16.1 million iPads, 74.8 million iPhones, and 5.3 million Macs, earning a quarterly net profit of $18.4 billion.
“Our team delivered Apple’s biggest quarter ever, thanks to the world’s most innovative products and all-time record sales of iPhone, Apple Watch and Apple TV,” said Tim Cook, Apple’s CEO. “The growth of our Services business accelerated during the quarter to produce record results, and our installed base recently crossed a major milestone of one billion active devices.”
“Our record sales and strong margins drove all-time records for net income and EPS in spite of a very difficult macroeconomic environment,” said Luca Maestri, Apple’s CFO. “We generated operating cash flow of $27.5 billion during the quarter, and returned over $9 billion to investors through share repurchases and dividends. We have now completed $153 billion of our $200 billion capital return program.”
For the first time, Apple has included supplemental material alongside its financial results, noting that "in constant currency, Q1’16 revenue would have been $5 billion higher". "$100 of Apple’s non-U.S. dollar revenue in Q4’14 translates into only $85 U.S. dollars today", the company noted in a document available here.