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Posts tagged with "apple"

WWDC 2026: Between Seasons

It’s my last day at Apple Park for my seventh in-person WWDC, and as I’m waiting for my final briefing just outside the Steve Jobs Theater – ever so magnificent in its polish, and yet always so strangely calm a place – I keep returning to a thought that’s been circling my head, begging for attention. I’ve never felt so “in between” phases of my career. Physically in this very moment, of course, as I’m literally sitting on an also-polished wooden bench overlooking one side of the ring, watching groups of people climb the hill to the theater and others leave. But more so mentally, insofar as I don’t recall another WWDC that’s made me feel so aware of how much things are changing around me.

At my first WWDC in San Francisco in 2016, I didn’t feel like I belonged. I was a 28-year-old blogger from Italy and somehow found my way to the most important event about the software I loved writing about. It was uncomfortable: what was I even doing there, taking notes on an iPad while folks from The New York Times or Wall Street Journal prepared articles that millions of people would read? But I didn’t mind it. I was in the middle of change; the discomfort fueled me.

10 years later, as an almost 38-year-old blogger from Italy who’s wondering just how, exactly, Apple managed to hide speakers playing music in the bushes outside the Steve Jobs Theater, I look at the content creators who are possibly experiencing their first WWDC, and realize: how am I still here, and still taking notes on an iPad, while these younger folks are shooting videos that millions of people will watch? I’m in between changes again, but I don’t mind it. The challenge still feeds me. I’m more comfortable now, but – miraculously – I don’t feel cynical or jaded. Some people are into that sort of attitude; I’ve always preferred to put in the work to be critical and enthusiastic about the things I like. In a world of complaints, optimism is a skill.

The music is still mysteriously coming from somewhere around the bushes. My friend Myke walks out the theater and tells me I’m going to love the session downstairs about AI on the Mac. “Who would have thought I’d be into that someday”, I think to myself.

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Apple Recognizes Developer Community Leaders→

Source: Apple.

Source: Apple.

Yesterday, Apple published a new page on its Developer site highlighting the contributions of 50 prominent members in the Apple developer community. The page recognizes individuals from around the world and across a variety of disciplines, from technical writing, content creation, and education to event organizing and accessibility advocacy. Each profile includes a photo, a short biography, and a link to the person’s LinkedIn profile.

It’s great to see Apple give this well-earned special recognition to those who do so much to improve the lives of users everywhere through their apps and other work. The community of developers that has grown around Apple’s platforms is a priceless asset to the company and its customers, and they deserve to be honored. I hope we’ll see even more of this public positive engagement with developers out of Apple going into and following WWDC.

I highly recommend browsing through the page on the Developer site. You’ll likely see some faces you recognize from our coverage and apps you love, including Hacking with Swift’s Paul Hudson, visionOS educator Joseph Simpson, previous First, Last, Everything guest Robin Kanatzar, Mercury Weather’s Malin Sundberg, and many more. If there’s another developer you think should be recognized in the future, the page includes a link to submit their name to Apple for consideration as well.

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For Apple’s 50th Anniversary, Tim Cook Looks Back to Move Forward→

Today is Apple’s 50th anniversary, and for the occasion, Tim Cook sat down with Ryan D’Agostino of Esquire for a lengthy interview about Steve Jobs, Apple’s values as a company, and where the company’s next big idea will come from.

It’s an interesting read that doesn’t cover much new ground, but does reveal some of Cook’s personality, which is sometimes hard to gauge because he’s such a reserved person. During the interview, Cook addressed critics who would prefer that he not meet with politicians who don’t share Apple’s values, noting that:

These things [Apple’s values] can’t move around as the world is moving. They have to stay. They’re our rails—but that doesn’t mean that you don’t communicate and engage with people that have different views. That’s where I always come from, anyway. So you’ll see me everywhere, and you’ll wonder, Oh, he’s meeting with somebody that has a different view than him. I think that’s good. I think it’s good. I think a problem in the world right now is that it’s so polarized and different views aren’t shared or discussed. They just become hardened. And I don’t think that’s good.

Apple may not be a company that looks at its past often, but there’s a wisdom in Cook’s approach that’s ripped straight from a past when respectful debate of issues and compromise helped move society forward in a way we haven’t seen for quite some time. Maybe Cook is naive to believe that approach can still work or is looking at the past through rose-colored glasses, but it’s a perspective that’s aligned with Apple’s values, is deeply rooted in its culture, and gives me hope for its future.

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Apple Announces 50th Anniversary Celebration

Apple announced today that it will spend the coming weeks celebrating its 50th anniversary. The company also published a letter from CEO Tim Cook in which he shares what the anniversary means to him.

Apple’s not known for looking back, as the announcement post acknowledges, but 50 years is a big deal and a good time to reflect on the impact the company has had on so many people around the world. As Cook put it:

At Apple, we’re more focused on building tomorrow than remembering yesterday. But we couldn’t let this milestone pass without thanking the millions of people who make Apple what it is today — our incredible teams around the world, our developer community, and every customer who has joined us on this journey. Your ideas inspire our work. Your trust drives us to do better. Your stories remind us of all we can accomplish when we think different.

Apple hasn’t said what the anniversary celebrations will include, but I’m looking forward to what they have in store. I’m also pleased to see that the celebration is framed as 50 Years of Thinking Different. The Think Different ad campaign and Steve Jobs’ monologues about the intersection of Technology and the Liberal Arts have always resonated with me the most. And, at a time of turmoil in the world and uncertainty about Apple’s path into the future, Think Different is a good North Star to celebrate and refocus on.

Six Colors’ Apple in 2025 Report Card

Average scores from the 2025 Six Colors report card.

Average scores from the 2025 Six Colors report card.

For the past 10 years, Six Colors’ Jason Snell has put together an “Apple report card” – a survey to assess the current state of Apple “as seen through the eyes of writers, editors, developers, podcasters, and other people who spend an awful lot of time thinking about Apple”.

The 2025 edition of the Six Colors Apple Report Card has been published, and you can find a summary of all the submitted comments along with charts featuring average scores for the different categories here.

I’m so grateful that Jason invited me, once again, to participate in the survey and share my thoughts on Apple’s 2025. As you’ll see from my comments – and as you know if you’ve been listening to AppStories or Connected lately – I’ve been focusing on AI agents, hybrid automation, and splitting my work between iPadOS and macOS for the past few months. The LLM takeoff in the productivity space is accelerating on a weekly basis, and modern AI tools are fundamentally changing the way I get work done. Case in point: this article was written before OpenClaw went viral, and the past month alone has seen so many of my habits and automations get upended by this incredible open-source tool. As I noted in my comments, however, one thing is not changing: iPadOS essentially gets no access to any of these modern AI tools, which are increasingly launching as Mac-only apps or features.

I’ve prepared the full text of my responses for the Six Colors report card, which you can find below.

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Apple Announces a March 4th Press Event→

Source: MacRumors.

Source: MacRumors.

Apple has invited members of the press to what it’s calling a “special Apple Experience” that will take place on March 4th at 9:00 am Eastern U.S. time in New York, London, and Shanghai, according to MacRumors. There’s no word yet on whether the event will be livestreamed.

With several products rumored to be getting updates in 2026, it’s hard to guess what’s planned, although in the past, Apple has launched or refreshed products like the iPhone 16e, iPads, and the MacBook Air around this time of year. It’s also notable that Apple is planning the event for multiple locations around the world. That certainly makes it more accessible than a single event in Cupertino, which is good to see.

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Apple’s Fitness+ Comes to New Countries and Gets New Language Support

Source: Apple.

Source: Apple.

On December 15, Apple is expanding Fitness+ to 28 new markets, including Chile, Hong Kong, India, Japan, the Netherlands, Singapore, and Taiwan, which will more than double the number of places with access to the service. The company is also dubbing fitness classes into Spanish, German, and Japanese, with the first two languages coming December 15, and Japanese dubbing coming early next year. K-Pop is being added as a new music genre to the service, too.

The dubbing of fitness classes into Spanish, German, and Japanese sounds like it’s using the same tech found in the Apple Watch’s Workout Buddy feature, which uses a generated voice based on existing instructors’ voices:

To help make Fitness+ even more welcoming to users around the world, the service is introducing digitally dubbed versions of workouts and meditations in Spanish and German, with Japanese dubbing to follow early next year alongside the availability of the service in Japan. The dubbed workouts and meditations feature a generated voice based on the actual voice of each of the 28 Fitness+ trainers.

I’ve been using Workout Buddy ever since watchOS 26 launched, and at least in English, the voices work well.

Last month, Mark Gurman wrote in his newsletter that Fitness+ was under review and might be folded into a broader health service. It may have been the case that the service was under review, but with the expansion into 49 total countries and the addition of new features, it appears that Apple has concluded Fitness is worth keeping as a standalone subscription.

Apple Announces That Kate Adams, Its General Counsel, and Lisa Jackson, Head of Environment, Policy, and Social Initiatives, Are Retiring

If you thought Apple’s leadership changes were finished, you’d be wrong. Today, the company announced two more changes.

The first change is to Apple’s General Counsel position, which has been led by Kate Adams since 2017. Adams will step down as general counsel on March 1, 2026 and will be replaced by Jennifer Newstead, Meta’s recent general counsel. Newstead will begin her tenure at Apple at the beginning of 2026 as a senior vice president and report to Tim Cook.

The second change is that Lisa Jackson, Apple’s vice president for Environment, Policy, and Social Initiatives is retiring in late January 2026. Under her leadership, Apple says it has reduced its global greenhouse emissions by 60% in the past ten years. Upon Jackson’s retirement, Government Affairs will be handled by Adams who will be staying at Apple until late 2026 when she plans to retire herself, at which point Government Affairs will become Newstead’s responsibility. The team handling Environmental and Social Initiatives will report to Sabih Khan, Apple’s chief operating officer.

Although Apple doesn’t say so in its press release, it’s pretty clear that a few things are playing out among its executive ranks. First, a large number of them are approaching retirement age, and Apple is transitioning and changing roles internally to account for those who are retiring. Second, the company is dealing with departures like Alan Dye’s and what appears to be the less-than-voluntary retirement of John Giannandrea. Finally, the company is reducing the number of Tim Cook’s direct reports, which is undoubtedly to simplify the transition to a new CEO in the relatively near future.

John Giannandrea’s Retirement From Apple Announced

Today Apple announced the retirement of John Giannandrea, the company’s senior vice president for Machine Learning and AI Strategy. Giannandrea will remain at Apple as an advisor until next spring.

News of Giannandrea’s retirement was paired with an announcement that Apple has hired Amar Subramanya as vice president of AI. Subramanya, who worked at Microsoft since this past summer, previously worked at Google for 16 years on projects including the company’s Gemini Assistant. Subramanya will take the lead on Apple Foundation Models, ML research, and AI Safety and Evaluation, while other areas of Giannandrea’s work will be inherited by Sabih Khan and Eddy Cue.

Apple CEO Tim Cook thanked Giannandrea for his tenure at the company:

We are thankful for the role John played in building and advancing our AI work, helping Apple continue to innovate and enrich the lives of our users. AI has long been central to Apple’s strategy, and we are pleased to welcome Amar to Craig’s leadership team and to bring his extraordinary AI expertise to Apple. In addition to growing his leadership team and AI responsibilities with Amar’s joining, Craig has been instrumental in driving our AI efforts, including overseeing our work to bring a more personalized Siri to users next year.

Given the troubled history of Apple’s AI efforts, the retirement of Giannandrea isn’t surprising. It will be interesting to see if Subramanya settles into his new role given the frequency with which top AI talent tends to turn over in the tech industry.