Beautifully animated video by Apple on App Tracking Transparency, which launched today alongside iOS 14.5.
See also: Joanna Stern’s interview for The Wall Street Journal with Apple’s Craig Federighi.
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Beautifully animated video by Apple on App Tracking Transparency, which launched today alongside iOS 14.5.
See also: Joanna Stern’s interview for The Wall Street Journal with Apple’s Craig Federighi.
Apple today released version 14.5 of iOS and iPadOS, a substantial update to the operating system for iPhone and iPad that debuted in September and introduced features such as Home Screen widgets, multi-column app layouts on iPad, compact UI, a redesigned Music app, and more.
Version 14.5 is the biggest – or, at the very least, most interesting – update to iOS and iPadOS we’ve seen in the 14.0 release cycle to date. That’s not to say previous iterations of iOS and iPadOS 14 were low on new features and refinements – it’s quite the opposite, in fact. Perhaps the pandemic and Apple’s work-from-home setup played a role in the company spreading new iOS functionalities across multiple releases throughout 2020 and the first half of 2021, but, regardless of the underlying reason, iOS and iPadOS 14 have evolved considerably since their public launch six months ago.
With iOS 14.2, Apple shipped the traditional “emoji update”, but was also able to include a redesigned AirPlay interface, face detection in AR, and a brand new Shazam integration in Control Center; with iOS 14.3, the company rolled out its new ProRAW photography API alongside support for the Fitness+ service, App Clip codes, and the ability to launch apps directly from Home Screen shortcuts; version 14.4, released earlier this year, saw the arrival of proximity-based music handoff for iPhone and HomePod mini alongside new options for Bluetooth settings and other performance improvements.
It’s difficult to tell whether some of these features were originally planned for a September release and got delayed because of the pandemic1, or how many of these are Apple’s response to user feedback following the release of iOS and iPadOS 14, but one thing’s for sure: Apple hasn’t stood still over the past few months, and today’s iOS and iPadOS 14.5 are continuing the trend of major iOS and iPadOS updates released ahead of WWDC.
Let’s dive in.
Apple announced today that it has increased its planned investment in the US over the next five years. The company had previously set a goal in 2018 of investing $350 billion but is now planning on spending $430 billion and adding 20,000 new jobs in the US, a 20% increase over the previous goal.
At the center of Apple’s revised plans is a new campus that it will build in the Research Triangle area of Raleigh-Durham, which will create at least 3,000 jobs. The company is also setting aside $100 million to support local schools and other community initiatives.
In addition to the North Carolina campus, Apple has committed to creating 20,000 new US-based jobs over the next five years. According to the company’s press release, those jobs will be located in California, Colorado, Massachusetts, Texas, Washington, and Iowa. Apple’s plan to spend $430 billion in the US also includes increased spending with more than 9,000 manufacturers and suppliers in all 50 states. Finally, the company plans to continue its investment in clean energy initiates across the US, including a new solar storage facility in Monterey County, California.
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This week on MacStories Unwind:
Jon Porter of The Verge rounds up recent discoveries about the new Apple TV 4K’s Siri Remote. First reported by Digital Trends, the new Siri Remote lacks an accelerometer and gyroscope. As Porter explains:
The change means that the new Siri Remote won’t work with certain Apple TV games that rely on motion controls. According to code in tvOS 14.5 seen by MacRumors, trying to play an incompatible game will lead to the following error message: “To play this game on your Apple TV, you need to connect the Apple TV Remote (1st generation) or a compatible PlayStation, Xbox or MFi controller.”
On one level, the omission of the sensors in the new Siri Remote is surprising because it comes hard on the heels of an expansion of Apple Arcade’s offerings on all platforms, including the Apple TV. Still, the original Siri Remote was never a good game controller. The button layout and diminutive size made it a poor substitute for a traditional game controller. The new Siri Remote is a little bigger than the former version, but I don’t expect it would work any better as a controller.
With support for Microsoft and Sony controllers available since tvOS 13 and the addition of support for current-generation console controllers in tvOS 14.5, Apple has clearly made the decision that a purpose-built controller provides a better gaming experience. I just wish Apple would consider making its own controller with a fast, low latency connection like AirPods, which benefits from Apple’s proprietary technology layer that sits on top of Bluetooth.
This week on AppStories, we conclude our music miniseries with an episode dedicated to alternative and companion streaming services after checking in on Federico’s early experiments with an extensible text editor.
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AirTags, which Apple announced on Tuesday, will go on sale tomorrow, April 23rd with deliveries beginning a week later on April 30th. Apple provided the tiny item-tracking device to several YouTubers and reviewers, and embargoes have lifted.
Here’s a rundown of the early reviews of AirTags along with coverage of the new purple iPhone 12:
Matthew Panzarino, TechCrunch’s editor-in-chief, says AirTags work as advertised, pointing out that:
The precision finding feature enabled by the U1 chip works as a solid example of utility-driven augmented reality, popping up a virtual arrow and other visual identifiers on the screen to make finding a tag quicker.
Panzarino also digs into all the privacy edge cases that Apple has accounted for in his review and shows off some of Apple’s AirTag accessories and what an AirTag looks like disassembled.
AirTag disassembled pic.twitter.com/QyIVkNWw3a
— Matthew Panzarino (@panzer) April 22, 2021
Dieter Bohn at The Verge tested AirTags by giving one to a colleague and tracking him down using the Find My network:
After a half-hour of walking around, I finally found him. He was standing on a street corner with no foot traffic whatsoever, which meant that the intermittent signals I got detailing his location came from a couple of iPhones in cars that were driving by.
That’s impressive.
As Bohn and other reviewers note, however, both sides of the AirTags are prone to scratching:
Here’s the scuffs and scratches on an AirTag after a few hours of handling. I don’t think we did anything excessive here either. I mean it’s not a huge deal that this happens but it’s still pretty weird! pic.twitter.com/kkD2A6OhCn
— Dieter Bohn (@backlon) April 22, 2021
The Verge has a short story and gallery of photos featuring the new purple iPhone 12.
Several video reviews were also released today highlighting the AirTags and the purple iPhone 12, which are embedded after the break.
Michael Grothaus at Fast Company interviewed Kaiann Drance, Apple’s vice president of worldwide iPhone product marketing and Ron Huang, a senior director of sensing and connectivity, about AirTags. The focus of the story is the privacy features built into AirTags, and it includes this interesting nugget not covered during Apple’s event on Tuesday:
AirTags also have a unique security feature called Pairing Lock, which protects against people who may find your lost item and snatch the AirTag from it to use as their own. Huang likens Pairing Lock to the iPhone’s Activation Lock. “It means that if you lose your AirTag, somebody can’t just pick up your AirTag, re-pair it with their phone, and continue using it,” he says. “This has been really impactful for the iPhone and we think it will be for AirTag as well.”
I’ve seen a lot of questions raised online about exactly how AirTags work and their privacy features, and this Fast Company story is a great place to start to learn more.