THIS WEEK'S SPONSOR:

Backblaze

Astonishingly Easy And Unlimited Cloud Backup


Apple Announces Apple Podcasts Subscriptions

During today’s keynote event, Apple announced their new Apple Podcasts Subscriptions service. Launching in May in over 170 countries, the service will allow users to subscribe to premium podcasts directly from the Apple Podcasts app. Premium shows will offer access to various perks for users, such as removing ads, releasing shows early, or providing exclusive content.

Podcast creators can participate in the service for $19.99/year, and can use the redesigned Apple Podcasts Connect website to manage their subscription offerings. Apple has partnerships set up with some creators and companies to kick things off, including NPR, The Athletic, Tenderfoot TV, and Pushkin Industries.

Accompanying the new subscription service is an update to the Apple Podcasts app. The updated app will allow subscribing to premium podcasts, and will also display new “channels.” Podcast channels are groups of shows curated by creators, and can be either free or paid.

While the integration into Apple’s ecosystem means users can easily subscribe using their existing App Store accounts, it also means that Apple will be taking its usual 30% of revenue from podcast creators. This will drop to 15% after the first year, the same way it does for in-app purchases.


You can follow all of our April event coverage through our April 2021 Event hub, or subscribe to the dedicated RSS feed.

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.