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Apple Harnesses TV+ and the Books App to Launch Oprah’s Book Club

Earlier this year when Oprah Winfrey took the stage at Apple’s March event, she teased a book club project that would manifest in some way through Apple’s new TV+ service. Today in a press release, Apple has shared the full details about this new project, officially named Oprah’s Book Club, which will utilize both TV+ and Apple Books in a special cross-service format.

Apple and Oprah Winfrey today announced Oprah’s Book Club will connect a community of readers worldwide to stories that truly matter by today’s most thought-provoking authors. Winfrey, the esteemed producer, actress, talk show host, philanthropist and CEO of OWN, will partner with Apple to build a vibrant, global book club that has the power to both transport and transform people — turning every book into an opportunity for self-discovery, and bringing the world together through reading.

Winfrey’s first book selection is “The Water Dancer” by Ta-Nehisi Coates, available for pre-order now on Apple Books in both ebook and audiobook formats, and debuting tomorrow. Winfrey will interview Coates for the first installment of her new exclusive Apple TV+ series, “Oprah’s Book Club,” premiering November 1. A new episode will be available every two months. For every Oprah’s Book Club selection sold on Apple Books, Apple will make a contribution to the American Library Association to support local libraries, fund programs that give access to everyone and create lifelong readers at an early age.

As if the marriage of TV+ and Books for Oprah’s Book Club wasn’t enough, Apple’s also leveraging its business by hosting the very first of Oprah’s author interviews at none other than Apple Carnegie Library. Additionally, Apple News today is offering a special preview of Oprah’s first book selection. Now that’s some synergy.

It’s exciting to see Apple start to utilize its roster of services such that they complement one another. The company has dabbled in similar efforts before, like through its featuring of the World Cup last summer, but we haven’t seen anything as sustained and on-going as Oprah’s Book Club will be. I’m curious to see what other potential cross-overs Apple has planned moving forward.

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Our thanks to Daylite for sponsoring MacStories this week.


watchOS 6: The MacStories Review

With last year’s release of the Apple Watch Series 4, it felt as though Apple had finally reached a point of equilibrium on the hardware side of the device. The Series 4 brought the first physical redesign, thinning the Watch out and stretching its slightly larger screen to the corners. It packed a processor that finally felt overpowered rather than underpowered, and it kept the Apple Watch’s all-day battery life going strong. The update rounded out with added health sensors for ECGs, background heart monitoring, Bluetooth 5 support, and a new speaker system. Those advancements joined the cellular capabilities from the Series 3, and have now been joined by the always-on display of the Series 5. I’m running out of feature requests for the Apple Watch.

The hardware may now be in place, but as we all know hardware is only part of the story. On the software side, the Apple Watch found its footing two years ago, but had a lot of catching up to do to reach the level of maturity of its hardware. Iteration is Apple’s specialty, and their increasingly strong understanding of the Apple Watch’s purpose has made the software path clear. Last year’s watchOS 5 brought significant fitness and audio improvements, the addition of web content and more interactive notifications. This year’s update brings us even more.

watchOS 6 flew under the radar at the packed and exciting WWDC keynote this June. It isn’t the most flashy update, but the Apple Watch had enough flashy updates in its early years to last a while longer. This is a year for iteration, and Apple has been iterating on all cylinders. watchOS 6 is a quiet giant, adding or redesigning more first-party apps at once than we’ve seen in years, dropping the largest batch of new watch faces since watchOS 1, providing a new way to track fitness over time, and kicking off a nascent foray into Apple Watch independence. Let’s see how Apple did.

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    Apple’s Reopened Fifth Avenue Flagship: A Photo Tour

    Today alongside the launch of the iPhone 11 line and Apple Watch Series 5, Apple reopened its long-under-construction Apple Fifth Avenue retail location. First closed in January 2017 and relocated to a temporary space nearby, the new Fifth Avenue opens as the largest Apple Store in the world; it also remains the only location open 24 hours per day, 365 days per year.

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    CARROT Weather Adopts iOS 13 Shortcuts, Dark Mode, Multiwindow, and More

    The malevolent weather app CARROT Weather was updated this week to add support for the new capabilities provided by iOS 13 and the forthcoming iPadOS update. This latest version enables more powerful automations in the Shortcuts app, integration with the system dark mode, multiwindow support on iPad, and a fully independent watchOS 6 app. It’s the same CARROT app, but supercharged with all the new possibilities Apple just introduced for its software platforms.

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    LookUp 6 Review: The Biggest Update Yet for the Best Dictionary App

    The average life cycle of an app typically consists of two phases: the app’s early days often bring a host of significant updates as it strives toward feature maturity; however, once that level of maturity is achieved, the updates become more iterative and unsurprising, largely aimed at keeping pace with new OS technologies. LookUp 6 defies that normal pattern. The sixth major version of the excellent iOS dictionary app weds two important themes: adopting all the relevant functionality enabled by Apple’s latest OS releases, while simultaneously adding substantial features like quizzes, translation, full navigation via keyboard, and more. Despite how modern and feature-rich LookUp already was, version 6 sets the app on even stronger footing at the dawn of Apple’s latest software releases.

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    iOS and iPadOS 13 Review Extras: eBooks, Wallpapers, Shortcuts, Podcasts, and Making Of

    Today, Apple released iOS 13, watchOS 6, and Apple Arcade, and tomorrow, the iPhone 11, 11 Pro, 11 Pro Max, and Apple Watch Series 5 will begin arriving on doorsteps worldwide. The publication of Federico’s iOS and iPadOS 13 review makes it a big day for MacStories too, which has evolved in recent years into a multi-week affair when combined with the Club MacStories anniversary, our iOS 13 app coverage, and related podcasts.

    As in the past, the centerpiece of our coverage is Federico’s iOS and iPadOS 13 review. We’re also excited to share Alex Guyot’s comprehensive watchOS 6 review with you tomorrow, as well as a long list of app updates and debuts that spotlight the new features of iOS 13 that we will be publishing in the coming days.

    We’ve got a lot more in store though, including a bunch of Club MacStories exclusives.

    Among the Club-only extras this year are two eBooks, a set of stunning desktop and mobile wallpapers, advanced shortcuts, and bonus podcast episodes. Check out all of the details after the break. If you’d like to learn more about the Club or sign up to take advantage of all these extras, plus perks from previous years, please visit club.macstories.net.

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    iOS and iPadOS 13: The MacStories Review

    Following years of a judicious union between platforms, it’s time for iPad to embark on its own journey.

    In looking back at major iOS releases from the recent past, it’s easy to see how building and positioning these annual updates has become a careful balancing act for Apple.

    In last year’s iOS 12, we saw the company focus on improving performance, providing users with tools to understand their device usage habits, and adapting Workflow to the modern era of Siri and proactive suggestions. The strategy was largely successful: iOS 12 was regarded as Apple’s most reliable iOS release of late – a reputation that has resulted in a 90% adoption rate a year later; and the Shortcuts app – the highlight of last year from a user feature perspective – is becoming a built-in (and thus more powerful) app in iOS 13.

    For all that Apple accomplished in iOS 12, however, some areas of the experience inevitably had to be put on the back-burner. Besides improvements to Reminders and Files, iOS 12 lacked a long-awaited dark mode (which was rolled out on macOS instead) as well as more substantial tweaks to the ever-evolving iOS 7 design language; chief among iOS 12’s absentee list, of course, was iPad. Even though Apple had trained users to expect major additions to the tablet platform on a biennial schedule (see iOS 9 and iOS 11), the lack of meaningful iPad features in iOS 12 spurred a contentious discussion when it became apparent that new iPad Pro hardware was so far ahead of its software, it legitimized asking whether investing in that hardware was even worth it.

    The annual debate that surrounds which features make it into each major iOS release is symptomatic of a complicated truth: iOS isn’t just the operating system that runs on iPhones anymore, and these annual releases are more than a mere collection of updated apps. iOS is the platform for an ecosystem of devices – from our wrists and speakers to cars and TV sets – and its changes have repercussions that ripple far beyond an updated Reminders app or a new icon set.

    This, of course, has been the case for a few years at this point, but the nature of iOS as an all-encompassing platform has never been as evident as it is today in iOS 13. For the first time since I started reviewing Apple’s annual iOS updates, it feels like the company is now keenly aware that a new iOS version has to cover an array of themes that can’t be pushed back for scheduling reasons. A single area of attention isn’t enough anymore – not for the Apple of 2019 as an economic, political, and social force, and not for iOS, the engine powering devices that aren’t just screens for apps, but bona fide lifestyle computers.

    As a result, there’s something for everyone in iOS 13 and all the recurring themes of Tim Cook’s Apple are touched upon this time around. iOS 13 improves Face ID recognition and promises improvements to app download sizes and performance. Apple is sending strong signals on its commitment to privacy as a feature with a new sign-in framework for apps and enhancements to location tracking controls and HomeKit cameras. iOS’ design language is getting its biggest update in years with dark mode, new tools for developers to express colors and embed glyphs in their user interfaces, updated context menus, and redesigns aimed at facilitating one-handed interactions. We have notable improvements to built-in apps, including the rebuilt Reminders and Health, an overhauled Files app, and hundreds of quality-of-life tweaks that, in big and small ways, make iOS more capable and efficient.

    No stone is left unturned in iOS 13 – and that includes iPad too.

    The iPad experience has always been largely consistent with the iPhone – particularly since Apple unified core iOS interactions around a screen without a Home button – but also distinct from it. iOS 13 makes this distinction official by splitting itself in a second branch called iPadOS, which uses iOS as the foundation but is specifically optimized and designed for iPad.

    It was clear when the new iPad Pro launched in late 2018 that it told only one part of a bigger story about the role of the tablet in Apple’s modern ecosystem. With iPadOS, Apple is ready to tell that full story: while the iPad has always been an extension of iOS, sharing key similarities with the iPhone hardware and software, it’s been evolving – arguably, a bit too slowly – into a different breed of computer that is fundamentally distinct from a phone.

    We’ve been able to observe this divergence starting in iOS 9 with Split View multitasking and Apple Pencil, and the transition continued with iOS 11 and its drag and drop-infused environment. It was only natural (and well-deserved) for the iPad to begin advancing in a parallel direction to iOS – informed and inspired by it, but also capable of growing on its own and tackling problems that an iPhone doesn’t have to solve.

    From this standpoint, there are two sides to iOS 13: on one hand, an underlying tide that raises all platforms, featuring a distillation of themes Apple comes back to on an annual basis; on the other, a fork in the road, opening a new path for the iPad’s next decade. And against this backdrop, a single question looms large:

    Can Apple balance both?

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      Austin Mann on the iPhone 11 and 11 Pro Cameras

      Source: austinmann.com

      Source: austinmann.com

      Every year I look forward to Austin Mann taking the latest iPhones through their paces somewhere in the world. This year, Mann is on tour with cellist Yo-Yo Ma in China where he went out into the countryside to capture some stunning portraits and landscapes.

      Mann’s review covers the new Ultra Wide lens, Night Mode, Smart HDR improvements, and ability to capture outside the frame, along with wishes for additional improvements. Mann’s take on Night Mode:

      As long as I can remember, the top question I’ve received from iPhone photographers, beginners and pros alike, is How can I shoot better pictures in low light? This year’s addition of Night mode is the answer to the question. It’s easy to use, crazy powerful, and because it’s automatic it will completely change how everyone shoots on their iPhone.

      Mann confirms what seemed to be the case from the photos that Apple showed off last week at its event in Cupertino – Apple has implemented Night Mode in a way that doesn’t try to turn night into day:

      One thing I love about Apple’s approach to Night mode is the strategic balance of solving a technical problem while also caring deeply about artistic expression. When you look at the image above, it’s clear their team didn’t take the let’s-make-night-look-like-day approach, as some of their competitors have. Instead, it feels more like an embrace of what it actually is (night) while asking, “How do we capture the feel of this scene in a beautiful way?”

      How Apple accomplishes Night Mode is interesting. As Mann explains:

      From what I understand, the way Night mode actually works is the camera captures a bunch of short exposures and slightly longer exposures, checks them for sharpness, throws out the bad ones and blends the good ones. On a traditional dSLR/mirrorless camera, a 5 second exposure is one single, continuous recording of the light throughout the duration of the shutter so any movement (of subject or camera) is recorded.

      But with iPhone 11 Pro the rules are different… it’s not capturing one single continuous frame but blending a whole bunch of shots with variable lengths (some shorter exposures to freeze motion and longer shots to expose the shadows.) This means the subject can actually move during your exposure but still remain sharp.

      If you’ve been wondering about the new Ultra Wide camera on the new iPhones or the other new features of the camera app, be sure to check out Austin Mann’s full review for great technical and artistic insights about what Apple has accomplished with its new cameras as well as some absolutely fantastic examples of what they can do.

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