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Apple Harnesses TV+ and the Books App to Launch Oprah’s Book Club

Earlier this year when Oprah Winfrey took the stage at Apple’s March event, she teased a book club project that would manifest in some way through Apple’s new TV+ service. Today in a press release, Apple has shared the full details about this new project, officially named Oprah’s Book Club, which will utilize both TV+ and Apple Books in a special cross-service format.

Apple and Oprah Winfrey today announced Oprah’s Book Club will connect a community of readers worldwide to stories that truly matter by today’s most thought-provoking authors. Winfrey, the esteemed producer, actress, talk show host, philanthropist and CEO of OWN, will partner with Apple to build a vibrant, global book club that has the power to both transport and transform people — turning every book into an opportunity for self-discovery, and bringing the world together through reading.

Winfrey’s first book selection is “The Water Dancer” by Ta-Nehisi Coates, available for pre-order now on Apple Books in both ebook and audiobook formats, and debuting tomorrow. Winfrey will interview Coates for the first installment of her new exclusive Apple TV+ series, “Oprah’s Book Club,” premiering November 1. A new episode will be available every two months. For every Oprah’s Book Club selection sold on Apple Books, Apple will make a contribution to the American Library Association to support local libraries, fund programs that give access to everyone and create lifelong readers at an early age.

As if the marriage of TV+ and Books for Oprah’s Book Club wasn’t enough, Apple’s also leveraging its business by hosting the very first of Oprah’s author interviews at none other than Apple Carnegie Library. Additionally, Apple News today is offering a special preview of Oprah’s first book selection. Now that’s some synergy.

It’s exciting to see Apple start to utilize its roster of services such that they complement one another. The company has dabbled in similar efforts before, like through its featuring of the World Cup last summer, but we haven’t seen anything as sustained and on-going as Oprah’s Book Club will be. I’m curious to see what other potential cross-overs Apple has planned moving forward.