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Posts tagged with "apple books"

Apple Celebrates Black History Month with Features Across Its Products

February is Black History Month, and Apple has announced a long list of ways it is celebrating across its products and services. In a press release the company said:

Apple is bringing customers a variety of new and updated collections and exclusive content that highlight and amplify Black creators, artists, developers, and businesses. From curated features across the App Store, Apple Music, the Apple TV app, Apple Books, and Apple Podcasts, to new Apple Maps Guides, the Apple Watch Black Unity Collection, Today at Apple sessions, and more, here is a look at what is in store across Apple’s products and services this February.

In the App Store, Apple is featuring stories with Black developers and highlighting social justice apps along with entertainment and gaming apps. The month-long feature extends to other services too:

  • Music will feature Black musicians and include related content like playlists, essays, videos, and custom artwork
  • Maps Guides, which has seen many updates recently, will feature Black-owned businesses in collaboration with EatOkra
  • The Apple TV App will include ‘Essential: Stories That Honor Black Families,’ plus two free episodes of The Oprah Conversation featuring ‘Caste: The Origins of Our Discontents’ by author Isabel Wilkerson
  • Apple News will have curated topic groups and Apple Books will showcase a collection of relevant books and audiobooks
  • The Podcasts app will highlight Black voices including Michelle Obama, Joe Budden, Phoebe Robinson, and Baratunde Thurston, plus an extended promotion of shows featuring relevant topics
  • Fitness+ will spotlight songs from Black artists, and the first Time to Walk episode for February will feature author Ibram X. Kendi who will discuss racial justice and resiliency
  • Today at Apple will feature virtual sessions and tutorials moderated by Kimberly Drew with Black artists including typographer Tré Seals, creative director, filmmaker, and photographer Joshua Kissi, and visual artist, photographer, and educator Shan Wallace
  • Shot on iPhone will feature 30 Black photographers
Apple's Black Unity Collection limited-edition Watch, Sports Band, and watch face.

Apple’s Black Unity Collection limited-edition Watch, Sports Band, and watch face.

On the product side, Apple has introduced the Black Unity Collection that includes a limited-edition Apple Watch 6, a Black Unity Sport Band, and a Unity watch face. Apple is also supporting six groups dedicated to promoting and achieving equality and civil rights in the US and around the world. The Watch and Sports Band will be available beginning February 1st and the watch face will debut with watchOS 7.3, which Apple says will be out later today.

The Black Unity Sports Band and Unity watch face, which changes dynamically as the Watch moves, include the green, red, and black colors of the Pan-African flag, and the Sports Band has ‘Truth. Power. Solidarity’ laser etched on the inside of the band’s fastening pin. Similarly, the limited-edition Watch has ‘Black Unity’ etched in the Watch’s crystal back. Apple will also kick off a special month-long Unity Activity Challenge on February 1st that is achieved by closing Move ring at least seven days in a row.


Apple Recaps Its 2020 Services, Including the App Store’s Record-Breaking Holiday Season

In a press release today, Apple provided an update on its services. According to Eddy Cue, Apple’s senior vice president of Internet Software and Services:

Now more than ever before, customers around the world have found inspiration and value in the breadth and quality of Apple’s services, which have impacted their lives in big and small ways every day. We’re incredibly optimistic about where we’re headed, and we believe that the opportunities for developers and the creative community are endless, as are the positive and meaningful benefits to our customers.

Among the highlights Apple shared are App Store revenue numbers for the 2020 holiday season, which were greater than 2019 for the same period and once again set an all-time record for single-day sales on New Year’s Day:

The trend continued over the holiday season, with App Store customers spending $1.8 billion on digital goods and services over the week between Christmas Eve and New Year’s Eve, driven largely by spending on games. Customers ushered in 2021 by setting a new single-day spending record of over $540 million on New Year’s Day.

Apple also noted that developers have earned more than $200 billion since the inception of the App Store in 2008 and that it kicked off the App Store Small Business Program at the end of 2020.

In addition to apps, Apple recapped its other services:

  • Apple Music, which added several new features in 2020 that Apple says have been used by more than 90% of iOS 14 users
  • The Apple TV App, which debuted on new smart TVs and videogame consoles in 2020 and is now available on over 1 billion screens in more than 100 countries
  • TV+, which gained a dedicated tab in the TV app and was nominated for 159 awards, receiving 45
  • Apple News, which added local news for certain cities, included special coverage of the pandemic, the racial justice movement, and the US election, and added audio to News+ in 2020
  • Fitness+, which debuted just before the New Year
  • Apple Pay, which Apple says is accepted by more than 90% of US stores, 85% of UK stores, and 99% of Australian stores
  • Apple Arcade, which now has more than 140 games with games that have received more than 50 award nominations
  • Apple Books, which has over 90 million monthly active users
  • Apple Podcasts, which is available in 175 countries and 100 languages
  • iCloud, 85% of whose users have enabled two-factor authentication

Every year I’m struck that the App Store continues to set holiday season records for sales. The success of the App Store has been nothing short of remarkable, but as Apple’s press release demonstrates, Apple’s current services story today extends far beyond apps.


Apple Launches Oprah’s Book Club Podcast Featuring 8-Part Series on Isabel Wilkerson’s “Caste: The Origins of Our Discontents”

Last month, Oprah Winfrey declared Caste: The Origins of Our Discontents by Isabel Wilkerson one of her most important Book Club selections ever and announced several related tie-ins with Apple services, including Apple News, Books, Music, and Podcasts. In the announcement, Winfrey commented that:

“This might be the most important book I’ve ever chosen for my book club,” said Oprah Winfrey. “‘Caste: The Origins of Our Discontents’ provides a new way of seeing racial inequality, giving rise to countless aha moments and helping us truly understand America as it is now and how we hope it will be.”

Today, Apple and Winfrey extended coverage of Caste even further with an eight-episode podcast series hosted by Winfrey and Wilkerson that will “take listeners through the 8 Pillars of Caste.” A trailer and the first episode are available now. Episode one covers “what called [Wilkerson] to write Caste, how society needs a new way to talk about racism and why Oprah says Caste is one of the most profound books she’s ever read.”

Apple’s relationship with Winfrey dates back to June 2018 when she and the company announced a multi-year partnership to create original programming for Apple’s platforms. Oprah’s Book Club was launched in 2019 as a cross-over project that integrates Apple Books and TV+. With Caste, Apple and Winfrey are flexing their ability to leverage several services at once like never before, providing customers with a wide variety of ways to learn more about the book and its important subject matter, which is something I expect we’ll see more of in the future from Apple.

The Oprah’s Book Club podcast is available as a free download in the Apple Podcasts app and other podcast players.


Apple Harnesses TV+ and the Books App to Launch Oprah’s Book Club

Earlier this year when Oprah Winfrey took the stage at Apple’s March event, she teased a book club project that would manifest in some way through Apple’s new TV+ service. Today in a press release, Apple has shared the full details about this new project, officially named Oprah’s Book Club, which will utilize both TV+ and Apple Books in a special cross-service format.

Apple and Oprah Winfrey today announced Oprah’s Book Club will connect a community of readers worldwide to stories that truly matter by today’s most thought-provoking authors. Winfrey, the esteemed producer, actress, talk show host, philanthropist and CEO of OWN, will partner with Apple to build a vibrant, global book club that has the power to both transport and transform people — turning every book into an opportunity for self-discovery, and bringing the world together through reading.

Winfrey’s first book selection is “The Water Dancer” by Ta-Nehisi Coates, available for pre-order now on Apple Books in both ebook and audiobook formats, and debuting tomorrow. Winfrey will interview Coates for the first installment of her new exclusive Apple TV+ series, “Oprah’s Book Club,” premiering November 1. A new episode will be available every two months. For every Oprah’s Book Club selection sold on Apple Books, Apple will make a contribution to the American Library Association to support local libraries, fund programs that give access to everyone and create lifelong readers at an early age.

As if the marriage of TV+ and Books for Oprah’s Book Club wasn’t enough, Apple’s also leveraging its business by hosting the very first of Oprah’s author interviews at none other than Apple Carnegie Library. Additionally, Apple News today is offering a special preview of Oprah’s first book selection. Now that’s some synergy.

It’s exciting to see Apple start to utilize its roster of services such that they complement one another. The company has dabbled in similar efforts before, like through its featuring of the World Cup last summer, but we haven’t seen anything as sustained and on-going as Oprah’s Book Club will be. I’m curious to see what other potential cross-overs Apple has planned moving forward.

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Apple Publishes ‘Best of 2018’ Lists for Apps, Music, Books, and More

Apple today published its picks for the best media in 2018 across its various platforms and services. These include selections for best app on iPhone, iPad, Mac, and Apple TV, as well as top picks in categories of music, TV and movies, podcasts, and books. Alongside these editorial selections, Apple has published top charts for the year across the App Store, Apple Music, Apple Podcasts, and Apple Books.

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Apple Books: A Love Letter to Readers

When iOS 12 launches this fall, it will introduce a newly redesigned iBooks app simply named Books. Though the reading experience in Books is largely the same as before, the rest of the app is drastically different, offering the biggest app redesign on iOS since last year’s App Store.

Modern design is a clear centerpiece of Books, but the app also includes new features, big and small, that make it feel all-new. From tools that borrow from Goodreads, to more robust collections, to dark mode, and much more. There’s a lot to explore here, so let’s dive in.

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