Last month, Oprah Winfrey declared Caste: The Origins of Our Discontents by Isabel Wilkerson one of her most important Book Club selections ever and announced several related tie-ins with Apple services, including Apple News, Books, Music, and Podcasts. In the announcement, Winfrey commented that:
“This might be the most important book I’ve ever chosen for my book club,” said Oprah Winfrey. “‘Caste: The Origins of Our Discontents’ provides a new way of seeing racial inequality, giving rise to countless aha moments and helping us truly understand America as it is now and how we hope it will be.”
Today, Apple and Winfrey extended coverage of Caste even further with an eight-episode podcast series hosted by Winfrey and Wilkerson that will “take listeners through the 8 Pillars of Caste.” A trailer and the first episode are available now. Episode one covers “what called [Wilkerson] to write Caste, how society needs a new way to talk about racism and why Oprah says Caste is one of the most profound books she’s ever read.”
Apple’s relationship with Winfrey dates back to June 2018 when she and the company announced a multi-year partnership to create original programming for Apple’s platforms. Oprah’s Book Club was launched in 2019 as a cross-over project that integrates Apple Books and TV+. With Caste, Apple and Winfrey are flexing their ability to leverage several services at once like never before, providing customers with a wide variety of ways to learn more about the book and its important subject matter, which is something I expect we’ll see more of in the future from Apple.
The Oprah’s Book Club podcast is available as a free download in the Apple Podcasts app and other podcast players.