UPDATED: Included a discussion on various sales taxes to clarify some of sections of the analysis, also corrected a mistake regarding Denmark prices.
For those of you who aren’t located in the United States, Wednesday’s news of Apple re-adjusting their prices in the App Store for international stores might have been pretty big news. For many the headline was welcome news, indeed when I woke up Thursday morning and saw they had finally re-calibrated the iTunes ‘exchange-rate’ I was pretty happy about it. We first discussed the great disparity in global iTunes prices back in January and I was pleased to see Apple eventually act and restore some fairness for international consumers.
Unfortunately I soon figured out it wasn’t all good news; Apple had only adjusted the iTunes ‘exchange-rate’ for apps. For their other stores such as for music, movies, TV shows and books the prices remained unchanged. Nonetheless I have revisited my January analysis, updating that data and doing some further analysis of what the price changes actually bring, what it means for individual countries and who is better or worse off.








