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Posts tagged with "apple"

Behind The Scenes of “Sh*t Apple Fanatics Say”

Behind The Scenes of “Sh*t Apple Fanatics Say”

Ken Segall (author of Insanely Simple) has posted an article detailing the story behind “Sh*t Apple Fanatics Say”, a viral video that ironically collects many of the things Apple fans typically say when “defending” the company and its (sometimes questionable) choices.

Produced by Scott Rose, Mac consultant and FileMaker Pro developer, the two videos of the series (Part 1, Part 2) have been viewed over 900,000 times on YouTube. Interestingly, the video started as a side project that should have been completed in a couple of days, but eventually the “team” behind it spent “one day of location scouting, one day of writing, 2.5 days of shooting and five days of editing”.

The pair wrote over 100 lines and recorded all of them at each location, and improvised as well. That resulted in over eight hours of video that had to be whittled down to just a few minutes.

Make sure to check out the full interview over at Ken Segall’s Observatory.

“Apple can totally survive with Tim Cook, as long as he keeps hiring great people like John Browett”. 

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Yerba Buena Poster Created By Stretching App Icons, Download A Recreated Version As A Wallpaper

On Friday, workers put up the traditional event banners on the Yerba Buena building in which Apple is holding its special media event next Wednesday. You can have a look at the banners here, but as an eagle-eyed reader of MacRumors realised, it seems as if Apple made the poster by stretching various app icons vertically. Another one of MacRumor’s readers, roosternugget, put together a little graphic to indicate which apps were most likely used (see below). It’s pretty clever by Apple’s designers to stretch iPhone app icons vertically and use it as the event poster, given we expect the iPhone 5 itself to feature a vertically larger (or “stretched) display. If you recall, Apple also had fun with the media event invitation which subtly features a shadow with the number “5” coming down from the number 12.

With this knowledge, I decided to open Photoshop and do my best to recreate the event poster. Now it certainly isn’t a perfect recreation but I’ve done my best and it comes close to the banner featured in a photo below. I’ve created multiple versions with and without the Apple logo and for various screen resolutions so that you can use it as a wallpaper, including the following:

  • [16:10] 2880 x 1800 - aka. Retina MacBook Pro
  • [16:9] 2880 x 1620
  • [5:4] 1280 x 1024
  • iPhone 4/4S
  • iPhone 5
  • iPad (Retina)

Download the wallpapers (.zip archive)

Direct links for iOS devices:


August 2012 In Review

August has been the lull between July’s Mountain Lion release and September’s inevitable iPhone announcement. But that’s not to say it was a quiet month - it certainly wasn’t. On the news front, we saw Apple and Amazon reacting to Mat Honan’s ‘epic hacking’, the first Mountain Lion update, internal promotions at Apple and of course - the verdict in the Apple v. Samsung trial. August also saw big Pixelmator, Things, Instagram, Drafts and Buzz Contacts app updates amongst a bunch of other updates and new release apps. Finally, in the stories department, we wrote up a bunch of how-to’s and I talked about the rise of third party services and fall of Google in iOS. Be sure to stay tuned this September, it’s going to be a big month.

You can review past ‘Month In Review’ posts here.

The Highlights

 

Everything Else

 


Buying a New iPad or iPhone? Have an Apple Specialist Walk You Through the Latest Features over the Internet.

Apple’s 375 Apple Retail Stores have drawn 3 million customers so far during this past fiscal year, serving upwards of 50,000 people at Genius Bars everyday around the world according to The Loop. Apple’s Retail Stores, which accounted for 14 billion in sales the last fiscal quarter, are Apple’s nexus to the consumer. Every store gives customers the opportunity to interact with Apple’s products, talk with (in my experience pleasant) Specialists who can answer questions, and get support for their products at the Genius Bar at the back of the store. While Apple Support already extends beyond the store by phone and through company’s website via online experts, FAQs, documents, tutorials, and e-mail (just to name a few), getting hands-on with a product before it’s purchased is more challenging. While Apple’s product pages — well designed and often showcasing the product’s features through slides, animated images, and galleries — give customers a sense of what they’re buying, there’s nothing like actually seeing how a real person is using the product (and you wonder why there are so many homemade reviews on YouTube).

Apple’s Specialists are now online and ready to answer a customer’s pending questions about their next iPhone or iPad, at least in a few countries as of this morning. According to The Next Web and Pocket-lint, online shoppers who browse Apple’s Online Store in Brazil, Germany, Spain, and the United Kingdom now have access to a personalized shopping experience for the iPad and iPhone. The new online service is expected to roll out to more countries soon.

Visit the iPad or iPhone pages on the Apple Online Store, then click the Ask Now button to see your options for contacting a trained Apple Specialist.

For customers shopping for an iPad or an iPhone who might not have an Apple Retail Store nearby or who don’t have the time to stop by a store, an online Apple Specialist can show you how the product works in real time via screen sharing. You’ll be able to ask Specialists questions in a chat panel, then get a demonstration of how a feature works via video. Apple’s goal is to help you make the right purchasing decision, then if desired, schedule an appointment to help you set up the device as you follow along with a Specialist in real time.

Always on the bleeding edge of retail, Apple continues to innovate and improve upon their shopping experience by going the extra mile and putting customers above the product. For Apple, it’s not just about making the sale, but about making connections with people and providing customers with a convenient shopping experience. If you thought Apple turned the idea of personal shopping on its head with EasyPay, delivering online screen sharing demonstrations by real people (at scale!) is equally, if not more, impressive. For an early look at the new service, visit Apple’s UK page for more information.

[Pocket-lint via The Next Web]


Session Videos From The One More Thing Conference Now Available For Purchase

For those of you who weren’t able to go to the ‘One More Thing’ conference back in May, the full sessions have been put together in video format and are now available for $49. It includes sessions from both days and for every one of the 17 iOS developers that spoke at the conference, including Raphael Schaad of Flipboard, Shaun Inman, Justin Williams of Second Gear, Loren Brichter of Atebits, Neven Mrgan of Panic and a whole slew of other, excellent, speakers:

  • Winter Wong - Quoord Systems
  • Lee Armtrong - Pinkfroot
  • Julian Lepinski - Debacle Software
  • Matt Rix - Magicule
  • Adam Kirk - Mysterious Trousers
  • Igor Pušenjak - Lima Sky
  • Kepa Auwae - Rocketcat Games
  • Dave Howell - Avatron Software
  • Karl von Randow - Tap Tap Tap
  • Layton Duncan - Polar Bear Farm
  • Jeff Broderick
  • Sebastiaan de With - Double Twist

For everyone who told us they wished they could come to the conference but couldn’t make it – this is for you. We’re making the full videos from both days of the One More Thing 2012 Conference available for download! It’s only $49, and you can come back to watch or download the videos again at any time up until the next conference. They’re all 720p, H.264 and encoded for most iOS devices.

If you want a taste of what the conference was like, the Q&A session of the main conference is also available for free.


Craig Federighi and Dan Riccio Promoted to Senior Vice Presidents

Craig Federighi and Dan Riccio Promoted to Senior Vice Presidents

With a press release, Apple today announced that Craig Federighi, Vice President of Mac Software Engineering, and Dan Riccio, Vice President of Hardware Engineering, have joined the executive team of the company as Senior Vice Presidents. Both will report directly to CEO Tim Cook.

As senior vice president of Mac Software Engineering, Federighi will continue to be responsible for the development of Mac OS X and Apple’s common operating system engineering teams. Federighi worked at NeXT, followed by Apple, and then spent a decade at Ariba where he held several roles including vice president of Internet Services and chief technology officer. He returned to Apple in 2009 to lead Mac OS X engineering. Federighi holds a Master of Science degree in Computer Science and a Bachelor of Science in Electrical Engineering and Computer Science from the University of California, Berkeley.

Riccio, as senior vice president of Hardware Engineering, will lead the Mac, iPhone, iPad and iPod engineering teams. He has been instrumental in all of Apple’s iPad products since the first generation iPad. Riccio joined Apple in 1998 as vice president of Product Design and has been a key contributor to most of Apple’s hardware over his career. Dan earned a bachelor’s degree in Mechanical Engineering from the University of Massachusetts Amherst in 1986.

In the same press release, Apple has also announced that Bob Mansfield, who announced his retirement in June, will remain at Apple to “work on future products”, also reporting to Tim Cook.

In the past two years, Craig Federighi joined other members of Apple’s executive team on stage for product announcements and demoes. In June, Federighi appeared at Apple’s WWDC keynote in San Francisco to demonstrate the latest features of OS X Mountain Lion, released a month later.

Apple’s Leadership webpage has already been updated with the new profiles of SVPs Federighi and Riccio.

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Jury Finds Mostly Against Samsung, Apple Entitled To Damages Of $1.049 Billion

The jury sitting on the Apple and Samsung trial in California has largely found Samsung guilty of infringing on Apple’s intellectual property. The nine jurors unanimously came to agreement, largely finding in Apple’s favour and thus awarding Apple $1.049 billion in damages.

Apple was succesful on a number of claims it put to the jury, but not necessarily against all the phones and tablets that Apple claimed to infringe. One such claim that Apple was particularly succesful in claiming ingringement was the notorious ‘bounce-back’ patent in which the jury found every one of the accused devices infringed on - similarly with Apple’s scrolling and two finger gestures, the jury agreed that nearly all the devices did infringe the patent.

But Apple certainly wasn’t succesful on every front, and one notable area in which the jury did not agree with Apple was in regards to the claim that Samsung’s patents were invalid. In fact the jury didn’t find a single patent, on either side, was invalid.

When the verdict was read, there was minor mistake in the damages calculation that lead the jury to go back and reconsider the decision. It had arisen when Samsung pointed out that the jury had awarded damages for some devices that the jury had said didn’t infringe.

[via AllThingsD, The Verge]

Next: Injunction Hearings

Now that the jury’s verdict has been handed down, the next step will be a preliminary hearing on injunctions. Apple will have to file its requests by August 27th (this coming Monday), at which point Samsung will have two weeks to respond. The actual hearing will be held on September 20th.

[via The Verge]

Samsung Responds To Verdict

Today’s verdict should not be viewed as a win for Apple, but as a loss for the American consumer. It will lead to fewer choices, less innovation, and potentially higher prices. It is unfortunate that patent law can be manipulated to give one company a monopoly over rectangles with rounded corners, or technology that is being improved every day by Samsung and other companies. Consumers have the right to choices, and they know what they are buying when they purchase Samsung products. This is not the final word in this case or in battles being waged in courts and tribunals around the world, some of which have already rejected many of Apple’s claims. Samsung will continue to innovate and offer choices for the consumer.

[via The Verge]

Apple Responds To Verdict

We are grateful to the jury for their service and for investing the time to listen to our story and we were thrilled to be able to finally tell it. The mountain of evidence presented during the trial showed that Samsung’s copying went far deeper than even we knew. The lawsuits between Apple and Samsung were about much more than patents or money. They were about values. At Apple, we value originality and innovation and pour our lives into making the best products on earth. We make these products to delight our customers, not for our competitors to flagrantly copy. We applaud the court for finding Samsung’s behavior willful and for sending a loud and clear message that stealing isn’t right.

[via AllThingsD]

Tim Cook Emails Apple Employees

Today was an important day for Apple and for innovators everywhere.
Many of you have been closely following the trial against Samsung in San Jose for the past few weeks. We chose legal action very reluctantly and only after repeatedly asking Samsung to stop copying our work. For us this lawsuit has always been about something much more important than patents or money. It’s about values. We value originality and innovation and pour our lives into making the best products on earth. And we do this to delight our customers, not for competitors to flagrantly copy.
We owe a debt of gratitude to the jury who invested their time in listening to our story. We were thrilled to finally have the opportunity to tell it. The mountain of evidence presented during the trial showed that Samsung’s copying went far deeper than we knew.
The jury has now spoken. We applaud them for finding Samsung’s behavior willful and for sending a loud and clear message that stealing isn’t right.
I am very proud of the work that each of you do.
Today, values have won and I hope the whole world listens.
Tim

[via 9to5 Mac]

Microsoft Responds To Verdict?

 


[via The Verge]


OS X Mountain Lion Updated to 10.8.1

Apple just released OS X 10.8.1, maybe your Mac already told you via Notification Center, but Mountain Lion’s first public update is out. The update includes general operating system fixes that improve the stability and compatibility of your Mac. The delta update appears to be less than 8MB is size.

• Resolve an issue that may cause Migration Assistant to unexpectedly quit
• Improve compatibility when connecting to a Microsoft Exchange server in Mail
• Address an issue playing audio through a Thunderbolt display
• Resolve an issue that prevents iMessages from being sent
• Resolve an issue when connecting to SMB servers with long names
• Address an issue that may cause the system to become unresponsive when using Pinyin input

If you still haven’t updated to OS X Mountain Lion, now would be an excellent time since the first ‘bug fix’ update is out. You can download it here via the Mac App Store.

UPDATE: Apple has released the support document for the update with more details.You can find it here.


The Rise Of Third Party Services And Fall Of Google In iOS

When Apple introduced iOS 6 to the world at this year’s WWDC, one of the most talked about moves was Apple’s decision to step away from their partnership with Google Maps and create their own maps app. In many respects, it wasn’t too surprising given the increasingly strenuous relationship between Apple and Google in the years since the iPhone launched and Google became a competitor with Android, but in recent weeks it was also revealed that YouTube will also no longer be included as a pre-installed app from iOS 6. That leaves Google Search as the only remaining Google service to be integrated into iOS. Yet whilst Apple has been severing its relationship with Google, it has been courting numerous other service providers and integrating them into iOS over the past few years.

Curious to visualise this information, I made a list of every notable service that has been integrated with iOS (and when) and then created the above graphic (click on it to view a larger version). When I had compiled the list, it was pretty compelling (and longer than I had realised), but I think the graphic takes it to the next level and really tells a story about iOS and Apple’s relationship with other services.

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