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iOS and iPadOS 13: The MacStories Review

Following years of a judicious union between platforms, it’s time for iPad to embark on its own journey.

In looking back at major iOS releases from the recent past, it’s easy to see how building and positioning these annual updates has become a careful balancing act for Apple.

In last year’s iOS 12, we saw the company focus on improving performance, providing users with tools to understand their device usage habits, and adapting Workflow to the modern era of Siri and proactive suggestions. The strategy was largely successful: iOS 12 was regarded as Apple’s most reliable iOS release of late – a reputation that has resulted in a 90% adoption rate a year later; and the Shortcuts app – the highlight of last year from a user feature perspective – is becoming a built-in (and thus more powerful) app in iOS 13.

For all that Apple accomplished in iOS 12, however, some areas of the experience inevitably had to be put on the back-burner. Besides improvements to Reminders and Files, iOS 12 lacked a long-awaited dark mode (which was rolled out on macOS instead) as well as more substantial tweaks to the ever-evolving iOS 7 design language; chief among iOS 12’s absentee list, of course, was iPad. Even though Apple had trained users to expect major additions to the tablet platform on a biennial schedule (see iOS 9 and iOS 11), the lack of meaningful iPad features in iOS 12 spurred a contentious discussion when it became apparent that new iPad Pro hardware was so far ahead of its software, it legitimized asking whether investing in that hardware was even worth it.

The annual debate that surrounds which features make it into each major iOS release is symptomatic of a complicated truth: iOS isn’t just the operating system that runs on iPhones anymore, and these annual releases are more than a mere collection of updated apps. iOS is the platform for an ecosystem of devices – from our wrists and speakers to cars and TV sets – and its changes have repercussions that ripple far beyond an updated Reminders app or a new icon set.

This, of course, has been the case for a few years at this point, but the nature of iOS as an all-encompassing platform has never been as evident as it is today in iOS 13. For the first time since I started reviewing Apple’s annual iOS updates, it feels like the company is now keenly aware that a new iOS version has to cover an array of themes that can’t be pushed back for scheduling reasons. A single area of attention isn’t enough anymore – not for the Apple of 2019 as an economic, political, and social force, and not for iOS, the engine powering devices that aren’t just screens for apps, but bona fide lifestyle computers.

As a result, there’s something for everyone in iOS 13 and all the recurring themes of Tim Cook’s Apple are touched upon this time around. iOS 13 improves Face ID recognition and promises improvements to app download sizes and performance. Apple is sending strong signals on its commitment to privacy as a feature with a new sign-in framework for apps and enhancements to location tracking controls and HomeKit cameras. iOS’ design language is getting its biggest update in years with dark mode, new tools for developers to express colors and embed glyphs in their user interfaces, updated context menus, and redesigns aimed at facilitating one-handed interactions. We have notable improvements to built-in apps, including the rebuilt Reminders and Health, an overhauled Files app, and hundreds of quality-of-life tweaks that, in big and small ways, make iOS more capable and efficient.

No stone is left unturned in iOS 13 – and that includes iPad too.

The iPad experience has always been largely consistent with the iPhone – particularly since Apple unified core iOS interactions around a screen without a Home button – but also distinct from it. iOS 13 makes this distinction official by splitting itself in a second branch called iPadOS, which uses iOS as the foundation but is specifically optimized and designed for iPad.

It was clear when the new iPad Pro launched in late 2018 that it told only one part of a bigger story about the role of the tablet in Apple’s modern ecosystem. With iPadOS, Apple is ready to tell that full story: while the iPad has always been an extension of iOS, sharing key similarities with the iPhone hardware and software, it’s been evolving – arguably, a bit too slowly – into a different breed of computer that is fundamentally distinct from a phone.

We’ve been able to observe this divergence starting in iOS 9 with Split View multitasking and Apple Pencil, and the transition continued with iOS 11 and its drag and drop-infused environment. It was only natural (and well-deserved) for the iPad to begin advancing in a parallel direction to iOS – informed and inspired by it, but also capable of growing on its own and tackling problems that an iPhone doesn’t have to solve.

From this standpoint, there are two sides to iOS 13: on one hand, an underlying tide that raises all platforms, featuring a distillation of themes Apple comes back to on an annual basis; on the other, a fork in the road, opening a new path for the iPad’s next decade. And against this backdrop, a single question looms large:

Can Apple balance both?

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    iOS 12: The MacStories Review

    After years of unabated visual and functional changes, iOS 12 is Apple’s opportunity to regroup and reassess the foundation before the next big step – with one notable exception.

    We left last year’s iOS 11 update with a palpable tension between two platforms.

    On one hand, following a year of minor changes to the iPad and a hardware refresh that came in later than some expected, Apple once again devoted plenty of attention to reimagining the tablet’s role in the world of modern computing. iPad updates in iOS 11, despite having their fair share of critics, largely did not disappoint. On the other hand, the iPhone – by and large still Apple’s crown jewel – had to play second fiddle to a platform that was more in need of a strong, coherent message. And so despite blessing the iPhone with the same features of its larger multitouch cousin (at least most of them), Apple seemed content ceding the smartphone’s spotlight to the iPad. There was a healthy array of new functionalities for both, but iOS 11’s “Monumental leap for iPad” tagline pretty much told the whole story.

    iOS 12, available today for the same range of devices that supported iOS 11, feels like a reaction to changes that have occurred around Apple and consumer technology over the past year.

    While iOS 11 may go down in Apple software history as the touchstone of the iPad’s maturity, it will also be remembered as one of the company’s most taxing releases for its users. You don’t have to look far into the iOS 11 cycle for headlines lamenting its poor stability on older hardware, plethora of design inconsistencies (which were noted time and time again), and general sense of sluggishness – issues that may have contributed to a slower adoption rate than 2016’s iOS 10.

    There were debacles in Apple’s PR and marketing approach as well: performance problems with battery and power management were handled poorly during a key time of the year, culminating with a year-long discounted battery replacement program and a somewhat rushed battery-related addition to iOS’ Settings. Then, of course, there was the much derided iPhone X ad clearly showing one of the many reported iOS bugs on TV, which had to be fixed with an updated commercial before the actual software was fixed. No matter how you slice it, it’s been a rough few months for Apple in the realm of public perception of its software.

    At the same time, toward the beginning of 2018, technology observers witnessed the rise of Time Well Spent – an organization and, perhaps more broadly, a public movement demanding that tech companies prioritize enabling healthier relationships with mobile devices. The principles underlying Time Well Spent, from battling smartphone addiction and notification overload to including superior parental controls in mobile OSes, may have originated as a natural consequence of breakneck technological progress; as some argue, they may also be a byproduct of global socioeconomic and political events. Time Well Spent’s ideas found fertile soil in Silicon Valley: earlier this year, Facebook made key changes to its news feed to improve how users spend time on the social network; Apple made a rare commitment to better parental features in a future version of iOS; Google went all out and turned digital well-being into a suite of system features for Android.

    It’s important to understand the context in which iOS 12 is launching today, for events of the past year may have directly shaped Apple’s vision for this update.

    With iOS 12, Apple wants to rectify iOS’ performance woes, proving to their customers that iOS updates should never induce digital regret. Perhaps more notably though, iOS 12 doesn’t have a single consumer feature that encapsulates this release – like Messages might have been for iOS 10 or the iPad for iOS 11. Instead, iOS 12 is a constellation of enhancements revolving around the overarching theme of time. Apple in 2018 needs more time for whatever the next big step of iOS may be; they want iOS users to understand how much time they’re spending on their devices; and they want to help users spend less time managing certain system features. Also, funnily enough, saving time is at the core (and in the very name) of iOS 12’s most exciting new feature: Shortcuts.

    iOS 12 isn’t Apple’s Snow Leopard release: its system changes and updated apps wouldn’t justify a “No New Features” slide. However, for the first time in years, it feels as if the company is happy to let its foot off the gas a little and listen to users more.

    Will the plan work?

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      iPhone X: A New Frontier

      For a radically redesigned iPhone launching on the tenth anniversary of the first model, it seems reasonable to lead a review of the device with a retrospective on the original iPhone and how, over the course of a decade, its vision matured into the iPhone X. But today, I want to begin with the iPhone 4.

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