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Posts tagged with "iPad at 10"

Reflections from the iPad’s Original Development Team

Ryan Houlihan at Input has published a new interview with two key members of the team that birthed the iPad 10 years ago. Married couple Imran Chaudhri and Bethany Bongiorno, former Director of Design for the HI team and Software Engineering Director, respectively, reflect widely on the development process behind Apple’s tablet. Two of the most interesting answers had to do with envisioning the future of the iPad, and regrets about its past.

Chaudhri on the device’s future:

I think it’ll be interesting for all of us to watch and see how Apple evolves the iPad. But, you know, I think one of the struggles that customers have with the iPad right now is really trying to figure out what role it plays in terms of a portable class computer. You have a traditional desktop computer or a traditional laptop computer — and where does the iPad fit in? You know, I would hope and I think they would continue to evolve it to a point where the iPad does end up doing a lot more that the Mac [currently] does and that the Mac redefines itself as more of a professional tool and the iPad defines itself as more of a mass consumer computing platform. I think that would be almost like a natural progression.

Bongiorno on a regret:

I would say one regret is that it became really hard after we shipped the iPad to continue to push it forward in the way that I think Imran and myself and others at the company really wanted to. The gravity of the phone was so big — and it still is so big, right? It makes it really hard.

This week as the iPad’s 10 years are celebrated, it’s become a great time to reflect on where the device has come from and where it’s going. I use my iPad all day, every day for work, and love it. However, for the device to realize its fullest potential as a mass-market computer replacement, I think there’s still plenty of work yet for Apple to accomplish.

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The iPad at 10: A New Product Category Defined by Apps

When Steve Jobs strode onto the stage at the Yerba Buena Center on January 27, 2010, he carried with him the answers to years of speculation and rumors about an Apple tablet. Everyone at the event that day knew why they were there and what would be announced. Jobs acknowledged as much up front, saying that he had a ‘truly magical and revolutionary product’ to announce.

Thanks to the iPhone, everyone at the Yerba Buena Center also had a vague notion of what Apple’s tablet would probably look like. Mockups and phony leaks were all over the web, and tablets weren’t new. Everyone expected a big slab of glass. Beyond that, though, few rumors were in agreement about what the tablet’s hardware specs would be.

Source: The Verge.

Source: The Verge.

It was correctly assumed that Apple’s tablet would fit somewhere in between an iPhone and a Mac both physically and functionally, but where exactly was a mystery. That made the OS and the apps the stars of the keynote and critical to the way Apple’s tablet would be used and how it would be perceived for years to come.

Before Steve Jobs revealed Apple’s new tablet to the world, though, he paused – as is still customary during most Apple keynotes – to set the stage and provide context, which is where I will start too. Ten years ago, the tech world was a very different place, and Apple was a very different company. Not only is it fun to remember what those days were like, but it helps explain the trajectory of the iPad in the decade that followed.

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