THIS WEEK'S SPONSOR:

Prizmo 5

The Pro Scanner App with Powerful Editing Capabilities


Apple’s Q1 2012: Quarter Recap and Estimates

At 2 PM PT, Apple is set to announce its financial results for the quarter that ended on December 24th, 2011. According to several analysts polled in the past weeks and Apple’s own guidance for the quarter, Q1 2012 is on track to become Apple’s biggest quarter to date both in terms of sales (with expected record iPhone and iPad sales) and revenue. Until today, Apple’s most profitable quarter has been Q3 2011 with $28.57 billion revenue. Below, we’ve compiled a breakdown of Q1 2012 estimates with a recap of what happened during the quarter.

Estimates and Previous Quarters

During last quarter’s earnings call, Apple said they were expecting $37 billion in revenue and diluted earnings per share of around $9.30 for this quarter. As Apple’s guidance for future quarters is historically low and conservative, the already high projection of $37 billion led bloggers to speculate Apple’s Q1 2012 would be a blowout quarter; some analysts, on the other hand, usually don’t pay attention to Apple’s guidance as the company lowballs expectations for the upcoming quarter.

Analysts and bloggers polled in the past few weeks had different takes on what Apple will report later today. Some of them, such as Robert Paul Leitao, Horace Dediu and Navin Nagrani projected revenue above $44 billion with iPhone sales of 34-35 million units and iPad sales in the range of 13 million units; as we reported three weeks ago, Asymco’s Horace Diedu estimates that Apple will report earnings of $12.3 on revenues of $44.6 billion, with the street price aiming at $9.75 EPS on $37.99 billion. As Philip Elmer-Dewitt also noted, analysts’ estimates need to be taken carefully, as several of them were released after the previous quarter’s results, and were never updated reflecting changes that took place through the quarter (such as fluctuating iPhone demand and international product launches).

Fortune’s comprehensive list of estimates for Q1 2012 is available here.

As far as iPhone sales are concerned (in Q4 2011, the device accounted for 47% of Apple’s revenue), this quarter will see Apple finally providing some actual insight into the iPhone 4S’ performance on the market. The device is well-regarded as a success on various international markets and the United States, but the only real numbers Apple posted referred to the opening weekend. Predictions for Q1 2012 go as high as 35 million units sold (those would indicate cumulative sales for iPhone 4, 4S and 3GS, not just the iPhone 4S), with an approximate figure of 30 million units sold being shared the majority of analysts and bloggers.

According to Nielsen, the launch of the iPhone 4S had an “enormous impact” on smartphone owners:

Among recent acquirers, meaning those who said they got a new device within the past three months, 44.5 percent of those surveyed in December said they chose an iPhone, compared to just 25.1 percent in October. Furthermore, 57 percent of new iPhone owners surveyed in December said they got an iPhone 4S.

This morning, Verizon Wireless reported 4.2 million iPhone activations. Reuters wrote Verizon’s “business was hit by the high costs of sales of advanced phones such as the Apple Inc iPhone.”


In Q4 2011, Apple posted revenue of $28.27 billion, with 11.12 million iPads, 17.07 million iPhones and 4.89 million Macs sold. The company posted quarterly net profit of $6.62 billion, or $7.05 per diluted share. iPhone represented a 21 percent unit growth over the year-ago quarter; iPod sales were down 27 percent from the year-ago quarter, and Apple reported the best iPad quarter to date with over 11 million units sold and a 166% increase over the year-ago quarter. In the year-go quarter, Apple posted revenue of $26.74 billion with 7.33 million iPads, 16.24 million iPhones and 4.13 million Macs sold.

Q1 2012 Recap

Q1 2012 started with the sad news of Steve Jobs’ death, who passed away on October 5th after a long battle with cancer. The iPhone 4S had just been announced, and the overwhelming response to Jobs’ passing led Apple to post a tribute page to its late co-founder, followed by a video of the celebration the company held on campus.

The fifth-generation iPhone, the iPhone 4S, was announced at a media event on October 4th. At the event, Apple touted some interesting numbers that we’ll likely see in an expanded and more thorough version today; the iPhone 4S went on sale in seven countries (including the U.S.) on October 14th. In the first 24 hours, Apple reported over 1 million pre-orders, with AT&T and other U.S. carriers generally pleased with initial demand (Sprint reported its “Best ever day of sales” with the iPhone 4 and 4S launch); in the following weeks, due to the 4S’ success among consumers, the same carriers struggled to keep up with demand.

On October 17th, Apple announced over 4 million 4S units had been sold in the launch weekend – a clear improvement over previous iPhone launches. On October 28th, the 4S went on sale in Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Mexico, Netherlands, Norway, Singapore, Slovakia, Slovenia, Spain, Sweden and Switzerland. Because of the high demand for the iPhone 4S (AT&T alone registered 1 million online activations in a week), Apple had to make the device reservation-only in U.S. and Canadian Apple retail stores.

November and December saw the launch of unlocked iPhones in the US and more international rollouts: 15 countries on November 11; India on November 25; Russia and Brazil on December 16; 22 more countries on January 13. By January, the iPhone 4S was available in over 90 countries.

At the media event on October 4th, Apple also announced minor hardware upgrades for the iPod touch and iPod nano, which look largely similar to their predecessors except for the white iPod touch. The quarter saw another minor upgrade: Apple released updated MacBook Pros on October 4th with faster CPUs, more storage and better graphics.

Other relavant news from Q1 2012 (iOS 5 and iCloud aside) include the major opening of a retail store in Grand Central Terminal, the launch of iTunes Store in Brazil and Latin America, the Mac App Store topping 100 million downloads in less than a year and the international rollout of iTunes Match. Meanwhile, Apple still has to publicly announce a replacement for former VP of Retail Ron Johnson, who began working as CEO of J.C. Penney as of November 1st.

Q1 2012 Earnings Call

Apple will provide a live audio feed of its Q1 2012 conference call at 2:00 PM Pacific. We’ll post Apple’s financial results and notes from the earnings call later today on MacStories’ homepage.

Unlock MacStories Extras

Club MacStories offers exclusive access to extra MacStories content, delivered every week; it’s also a way to support us directly.

Club MacStories will help you discover the best apps for your devices and get the most out of your iPhone, iPad, and Mac. It’ll also give you access to advanced iOS shortcuts, tips and tricks, and lots more.

Starting at $5/month, with an annual option available.

Join the Club.

A Club MacStories membership includes:

  • MacStories Weekly newsletter, delivered every week on Friday with app collections, tips, iOS workflows, and more;
  • MacStories Unplugged podcast, published monthly with discussions on what we’re working on and more;
  • Monthly Log newsletter, delivered once every month with behind-the-scenes stories, app notes, personal journals, and more;
  • Access to occasional giveaways, discounts, and free downloads.