THIS WEEK'S SPONSOR:

Kolide

The fleet visibility solution for Mac, Windows, and Linux that can help you securely scale your business


A Graphical Visualization of Apple’s Past iPhone Launches

As Apple’s new iPhone 4S has topped four million units sold in its first weekend, we thought it might be appropriate to look back at Apple’s iPhone launch history and the evolution of weekend sales figures over time. The original iPhone launched in the United States in June 2007, and Apple announced the 1 millionth unit was sold after 74 days. During the launch quarter’s earnings call, however, the company confirmed 270,000 iPhones had been sold in the first 30 hours of U.S. availability.

Since the iPhone 3G, which followed the original iPhone in 2008 with a new design and 3G connectivity, Apple has always managed to publish press releases announcing at least 1 million iPhone units sold after the first opening weekend. Both the iPhone 3G and iPhone 3GS, launched in multiple countries on Day One, registered 1 million sales in the first weekend. The iPhone 4, announced at WWDC last year by Steve Jobs and featuring a completely new design with more powerful CPU and improved camera, was the first iPhone to break the 1 million figure and jump past 1.7 million units sold in three days.

With the iPhone 4S, Apple went back to announcing “1 million units sold” – only with pre-orders and after 24 hours, not three days. In the launch weekend, as reported this morning, the company reported over 4 million iPhone 4S units sold in the seven countries the device launched on October 14th: US, Canada, UK, France, Germany, Australia and Japan.

Bigger weekend sales numbers are a result of the impressive growth of the iPhone in the past four years. Take a look at this graph we posted during the Q3 2011 earnings call in July: Apple went from 8.4 million iPhones sold in Q3 2010 to 20.3 million units in the third fiscal quarter of 2011. Launch days obviously attract far more “Apple fans” always waiting to get their hands on the latest device than “regular” sales weeks throughout the year, but clearly the popularity of the iPhone as a mass-market device is also affecting the lines around the world we see on every iPhone launch. It’s also widely believed that the iPhone 4S attracted several customers who bought an iPhone 3GS in 2009, and waited two years to get an updated model. The iPhone 4S is sold unlocked outside the US since day one, but it appears some US models have been sold without SIM-lock as well. According to Apple, unlocked iPhone 4S units will be sold starting this November.

Check out the full-size graph of Apple’s iPhone launch history here, or click on the image below to enlarge.

Data

- Original iPhone (2007)

- iPhone 3G (2008)

- iPhone 3GS (2009)

- iPhone 4 (2010)

- iPhone 4S (2011)

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.