Apple Doesn’t Change Stance on Pay-Per-Install Apps

GigaOM has posted an interview with Tapjoy CEO Mihir Shah, detailing how Apple is still not accepting new and updated applications that rely on pay-per-install networks like, indeed, Tapjoy. Back in April we reported Apple, after altering its App Store algorithm to better promote apps based on active usage and quality rather than download numbers, started rejecting apps powered by “pay-per-install” systems and offer-walls – basically in-app links and buttons that allow users to gain free virtual currencies and other goods by downloading another app from the App Store. Developers get paid, users get free goods only by downloading an app they can decide to never open and, on the other side of the spectrum, Tapjoy and other companies manage the entire system by giving developers the tools to implement these functionalities.

As Apple started tweaking the algorithm, it was reported the company didn’t like offer-walls and pay-per-install networks anymore as they saw them like a way to cheat the App Store charts and make some apps rank higher because of the downloads and promotions. Tapjoy then started capping downloads through it networks to comply with Apple’s new rules, but CEO Mihir Shah says he’s “confused” as that’s proven to not be enough for Apple, with the App Store team also saying they had no time to discuss the proposed solutions.

Tapjoy, whose app promotion campaigns have been halted by Apple in new and updated iOS apps, has come up with a new solution that it hopes can help it avoid Apple’s recent ban. The company has proposed a simple fix that allows Apple to identify app referrals from Tapjoy’s ad network so it can prevent those downloads from being counted by the App Store ranking algorithm.

Tapjoy CEO Mihir Shah said he reached out to Apple three weeks ago and offered to include a referral URL for the App Store when a user chooses to download an app in exchange for virtual goods. That would allow Apple to identify that the download came from Tapjoy and not count it in the App Store ranking algorithm. Shah said Apple wrote back a couple days later saying it had no time to discuss the issue.

Tapjoy is seeing an obvious decline in revenue and traffic on iOS devices, though they’re making up with growth on the Android platform. Many suggest Apple does no longer accept this kind of offer-walls because they want to promote iAd for developers among advertisers; however, Apple’s review guidelines for App Store apps explicitly mention that “developers who attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods will be removed from the iOS Developer Program.”

Keep your iMac Warm with this Italian Slipper

Unless you happen to be that Starbucks guy, your iMac doesn’t get the loving attention it needs. Unlike you warm blooded humans, those aluminum iMacs can get pretty chilly thanks to its bare aluminum flesh, and it’d be a shame for your work horse to catch a chill. Why not accent those cold metallic toes with the iMac Slipper? Made from vegetable tanned leather (that will darken overtime in sunlight) and 100% premium wool, the iMac Slipper by Hard Graft is designed to accent the iMac as both a fashionable desktop companion and conversation piece for the iMac stand. The iMac slips gently into the leather footrest, providing a soft cushion for it to stand on while you pound out those complicated code thingies and process those processor numbing Photoshop jobs. That’s the least you can do for your beautiful 27” right? No matter your constitution on the necessity of such an accessory, at least the Hard Graft fellows are honest in their product description.

OK, maybe you don’t really need one but isn’t it a really cool and unique way to customize your iMac or Cinema Display and show that you really care about the details?

Well played smart crafters of fine leather products. Well played. Surely this will bring some personality and color to your most well worn machines, and what better way to stand apart from your coworkers than by wrapping your iMac in a warm leather hide? For €29.00, the iMac Slipper can be yours.

New Mac Defender Variant Bypasses Apple’s Security Update

Last night, we reported Apple issued a Security Update for Snow Leopard users to update the OS X malware definitions, enhance File Quarantine’s functionalities and, more importantly, automatically find and remove known variants of the Mac Defender malware that’s been spreading among Mac users in the past month. By enabling OS X to update definitions daily in the background with a new daemon, Apple is taking the necessary measures to make sure new versions of Mac Defender and, overall, malware targeting Mac machines in the future can be removed safely and quickly a few hours / days after they’re discovered. As reported by Ed Bott at ZDNet, a new variant of Mac Defender coming with a new installer package has already been released, and it’s capable of circumventing Apple’s new security update and work exactly like Mac Defender and Mac Guard used to until yesterday.

The bad guys have wasted no time. Hours after Apple released this update and the initial set of definitions, a new variation of Mac Defender is in the wild. This one has a new name, Mdinstall.pkg, and it has been specifically formulated to skate past Apple’s malware-blocking code.

The file has a date and time stamp from last night at 9:24PM Pacific time. That’s less than 8 hours after Apple’s security update was released. On a test system using Safari with default settings, it behaved exactly as before, beginning the installation process with no password required.

Bott suggests this “cat and mouse” game is just the beginning, and Apple will have to begin addressing new variants that are discovered every day. The system put in place by Apple to provide updated definitions for easy removal of malware should allow users to prevent computer infections by automatically finding suspicious packages downloaded from the Internet. [via MacRumors]

Netflix CEO: Apple TV Is More Important For Us

At All Things Digital’s D9 conference that’s being live streamed now, Netflix CEO Reed Hastings confirmed that the service is not seeing huge traction on the iPad, with the Apple TV – and Internet-connected TVs in general – being more important for Netflix going forward. From the live-updating full transcript:

Kara: What about mobile, other platforms?

Hastings: TV most important for video, as opposed to music, which works well on mobile. In coming years we’ll be on lots of Web TV app stores.

Kara: What’s up with tablets? It’s a big deal, right?

Hastings: Meh. Apple TV more important for us. Tablets not a revolution. The big deal for us is Internet connected TVs.

Netflix keeps updating its official app for iPhone and iPad every few weeks with new features, but the company had already reported more viewing hours on the Apple TV than the iPad. The second-generation Apple TV released in September 2010 comes with direct Netflix integration on the big screen, whereas iOS devices have to run a dedicated app to download from the App Store.

OS X Lion To Be Priced Aggressively, Offer iCloud Features for Free?

Ahead of the official Lion and iCloud announcements set for the WWDC keynote on June 6, AppleInsider reports today sources familiar with Apple’s plans claim the company will offer some iCloud features and services for free to users who decide to upgrade to Mac OS X Lion this summer. In the press release issued yesterday, Apple touted iCloud as “upcoming cloud services offering”, leading to speculation that Apple has built a series of services and not just a cloud-based music application for streaming to desktops and mobile devices. According to recent speculation, iCloud will offer a set of tools to replace MobileMe, which currently comes with calendar, email, storage, contact organization and photo gallery services. It was rumored before that a MobileMe revamp could also see Apple making more services free (besides Find my iPhone), though AppleInsider claims free functionalities will only be enabled for Lion users, with older OS X versions and Windows PCs getting access to iCloud for an unspecified fee.

People familiar with Apple’s plans indicated to AppleInsider that at least one of those secrets is expected to be that at least some of the services included in iCloud will be offered for free to Mac users who make the upgrade to Lion. iCloud is expected to replace the company’s existing MobileMe service, which offers e-mail and remote file storage, along with syncing of bookmarks, contacts and calendar events, at a price tag of $99 per year.

That price tag may remain for users who do not make the upgrade to Lion, or for Windows users. But it is expected that the cloud services will become free to Mac users who run the latest version of Mac OS X.

Music streaming is not expected to be offered for free, as Apple has been working closely with music labels and publishers to get deals done to launch a music service this year and, considering the licensing fees Apple will have to give back to them, users will likely have to pay an annual fee or monthly subscription in order to have their songs mirrored to the cloud and available for streaming on any device. Another report from March indicated the new MobileMe cloud music service would cost around $20 per year.

AppleInsider also reports a source “with an unproven track record” has said Apple will follow a similar pattern to Snow Leopard to price OS X Lion “aggressively” and persuade users to upgrade early without waiting for possible discounts or online deals. Snow Leopard was released with boxed copies priced at $29 as Apple considered it a “minor” upgrade to Leopard still worth purchasing and, if Lion will also be released digitally through the Mac App Store as recent speculation pointed out, Apple might try to cut the price of Mac App Store digital download and increase the price tag of boxed copies / (rumored) portable USB key distribution. Or, Apple could simply offer all versions of Lion at a lower price to convince all kinds of Mac users to upgrade early, get some iCloud features for free, and stay on the latest version of OS X. Apple has usually priced major OS X releases at $129 with Snow Leopard being the exception at $29. It’s unclear from today’s report whether “aggressive” pricing could refer to Lion being available at $29 as Snow Leopard, or simply below $129.

It’s possible that the lower price could also be tied to purchasing Lion through the Mac App Store. The company already does this by selling its professional photography software, Aperture, for $79.99 in the App Store – a price more $120 lower than the $199.99 Apple charges for a boxed copy of Aperture 3, and even $20 less than the $99 Aperture 3 Upgrade.

Whether Apple will choose to go with the same sub-$30 pricing of Snow Leopard when Lion goes on sale is unknown.

Mac OS X Lion was initially rumored to be scheduled for a summer release in late July or August, although a report from last week claimed the OS is nearing public release after widespread internal testing.

Update: 9to5mac reports iCloud could be offered for free to students and teachers with educational discounts tied to a Mac purchase. Apple could announce such an initiative as part of the Back to School promo rumored to be unveiled at WWDC next week.

A source with some success in the past has passed along that iCloud will have educational-tiered pricing, perhaps being free for students and teachers to a certain level or with the purchase of Apple products.

Example: Buy a Mac, get an iPod and two years of iCloud for free.

The Heist Sells Half A Million Copies in 7 Days

Released a week ago and selling a copy every second in the App Store with more than 86k downloads on the second day of availability, the Tap Tap Tap developers have just announced the impressive sales numbers for The Heist, a MacHeist-related iPhone app that, through a series of puzzles to complete, grants users access to a free prize. Priced at $0.99 and available only for the iPhone and iPod touch, The Heist has sold half a million copies in 7 days – 501,813 sales in 6.5 days to be exact for $300,000 in revenue (that’s after Apple’s cut). Tap Tap Tap believes this has to be a new record in the App Store as their previous (successful) app Voices sold 500,000 copies in one month, and The Heist has overtaken Rovio’s Angry Birds for 5 days in a row now. The app will eventually fall down the charts as novelty wears off and people beat the game, but the results in this week of availability are impressive nonetheless.

In most countries The Heist popped into the top, pushing its way past a group of established App Store brands – Angry Birds, Fruit Ninja, more Angry Birds, Tiny Wings, Angry Birds, etc., and we think by benefit of not being familiar, and rather being totally fresh, The Heist enjoyed a particularly strong surge of interest and sales once the app started experiencing #1 charting exposure. (The #1 spot is not only representative of how well your app is doing, but also is arguably the most valuable and highly tapped ‘shelf space’ on the App Store.)

A lot of people are sick of Angry Birds, and while we have no expectations on knocking it out for more than an abberation of a week, we are definitely proud to have dispelled the ridiculous notion that your app and app icon has to have a bird in it to take #1. Though to be fair, we’re going to have a helluva time merchandising a vault door.

The Heist’s success doesn’t surprise considering Tap Tap Tap’s background and the popularity of MacHeist among iOS and Mac users, though these numbers may have exceeded expectations even for the team that every year organizes contests and bundles to get Mac software at a discounted price. Tap Tap Tap explains on its blog the various “tactics” that allowed the app to climb the App Store charts this fast (including press coverage, word of mouth, email newsletter, and so forth), so if you’re a developer and you’re planning on creating the next Heist or Angry Birds, make sure to check out Tap Tap Tap’s story to get an overview of what’s like to have a tremendous App Store success.

MindManager 9 for Mac Coming June 23, iOS Versions Due Mid-June

What is “Mind Mapping?” Well, if you want to take your analog thoughts and put them into the digital world, Wikipedia tells us that “a mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or idea. Mind maps are used to generate, visualize, structure, and classify ideas, and as an aid to studying and organizing information, solving problems, making decisions, and writing.”

MindJet, who makes MindManager, one of the premiere apps in the market selling 1.8 million copies worldwide,  is scheduled to ship MindManager 9 next month. It will cost $249 for new customers and $149 for current users wanting to upgrade. New features will include a presentation mode, “quick entry,” WYSIWYG priting, dynamic content like schedules and web links, offline import/export for iWork and Office, plus project management mode. For more info, read the Mac press release here. Read more

Apple’s Data Center Makes A Google Maps Appearance

As noted by Philip Elmer-DeWitt at Fortune, Apple’s new data center in Maiden, North Carolina, is now visible in its entirety from Google Maps’s aerial view. The tidbit of information isn’t particularly interesting as far as the building goes – it’s the same white, anonymous construction we’ve been seeing in other shots from the past months – but the timing is interesting: according to Fortune, Apple started allowing Google to display the data center in their Maps service soon after the official WWDC announcement yesterday. In that announcement, Apple confirmed the WWDC keynote would see Steve Jobs and other executives on stage to unveil iOS 5, OS X Lion and iCloud. The data center was rumored to host a bevy of Internet services and online iTunes content, but the press release and the timing of this sudden Maps appearance seems to confirm that, yes, Maiden’s massive facility will be used for iCloud and all the cloud-related features of iOS 5 and OS X Lion.

But if you asked Google Earth or Google Maps to show you the intersection of U.S. Route 321 and Startown Road – where the data center is located – the current satellite imagery stopped a few yards short of the construction site. West of Startown Road, there was, as recently as two weeks ago, nothing but woods and farmland and a bit of driveway that ended abruptly in the middle of a field.

After Apple’s announcement Tuesday that Steve Jobs was ready to reveal iCloud – the “upcoming cloud services offering” presumably based in Maiden, N.C. – we thought we’d give Google Maps another try.

Lo and behold, there it was: A huge, white, nondescript building with a road leading in, a road leading out, and almost no employee parking.

The data center in Maiden, North Carolina, is rumored to go under an expansion at 1 million square feet (from the current 500,000) and other reports claimed Apple was using highly custom equipment and a unique design to power its new Internet services and applications. As speculation is running wild on how Apple will use the data center with iCloud and iTunes, the company has reportedly already commissioned a new, smaller data center in Santa Clara, California.

Hidden App Leads to MacBook Thief Identification and Arrest

Yesterday I stumbled upon a Tumblr blog that, in spite of the subject, made me laugh for a few minutes. The “This Guy Has My MacBook” blog by Joshua Kaufman had pictures of a man using a computer that was stolen from Kaufman back in March – the photos, the descriptions and the fact that this man was using a MacBook not knowing the whole Internet was looking at him were kind of hilarious. All of this in spite of the fact that, yes, that was about a guy who just wanted his MacBook back.

Soon after I found out about Kaufman’s blog, the thing went viral as dozens of other websites picked it up and wrote about this guy monitoring his Mac’s thief using Hidden, a Mac app that’s a great tracking tool which can remotely snap photos through the iSight, take screenshots, grab location and send you other detailed information about your stolen computer. As the Internet began spreading the link and the photos, I had a feeling the Oakland Police Department had to do something – Kaufman’s originally wrote on his blog OPD couldn’t help him due to “due to lack of resources”. A few hours later, Kaufman tweeted that OPD had successfully taken in the computer and arrested the thief who, by the way, was a taxi driver, hence the pictures of a MacBook inside a car (one of the mysteries when the blog became popular yesterday).

Update: (May 31, 8:37 PM PST) ARRESTED! An Oakland police officer just called me to let me know that they arrested the guy in my photos! BOOYA! The police used my evidence (email which pointed to a cab service) that he was a driver and tricked him into picking them up. Nice work OPD!

Kaufam’s story is yet another example of how important it is nowadays to consider the installation of tracking and recovering software on our Macs. Apple provides a great, free solution on the iPhone and iPad that’s called Find My iPhone which is rumored to be coming to the Mac as well with Lion, but in the meantime I would recommend the aforementioned Hidden and the excellent Witness to detect motion in your room through an iSight and receive photos of what’s happening in front of your computer. The story also reminded of a popular YouTube video about a hacker that explained how he tracked down his old Mac years after it was stolen thanks to a background daemon like DynDNS that automatically finds a computer’s IP and associates it with a web address as soon as it’s connected to the Internet. It’ a great story, different from Kaufman’s – make sure to watch the video after the break if you missed it.
Read more