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Selling A Copy Every Second, The Heist Overtakes Angry Birds

A few days ago we reported on a new game to hit the App Store, The Heist, which is an iPhone game from the team behind the popular MacHeist bundle. In just a few days it has done astoundingly well, managing to knock off Angry Birds from the top of the paid apps list in the App Store – which is no small feat.

It’s first day had 25,000 downloads according to The Loop, but on day two those figures skyrocketed to 89,798 purchases. Effectivelly that means for just its second day on sale, The Heist was selling more than 1 copy a second (there are 86,400 seconds in a day), supremely impressive for a paid app, even if the app is $0.99.

With revenues approaching $100,000 and sales already well above the 100,000 figure, its obvious to see that the MacHeist team have done a supremely good job in creating and marketing the game – some of the marketing included clues that were hidden in the first Twitter for Mac client this year. Will it sustain the top spot and keep off Angry Birds? Only time will tell.

[Via TechCrunch]

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