At All Things Digital’s D9 conference that’s being live streamed now, Netflix CEO Reed Hastings confirmed that the service is not seeing huge traction on the iPad, with the Apple TV – and Internet-connected TVs in general – being more important for Netflix going forward. From the live-updating full transcript:
Kara: What about mobile, other platforms?
Hastings: TV most important for video, as opposed to music, which works well on mobile. In coming years we’ll be on lots of Web TV app stores.
Kara: What’s up with tablets? It’s a big deal, right?
Hastings: Meh. Apple TV more important for us. Tablets not a revolution. The big deal for us is Internet connected TVs.
Netflix keeps updating its official app for iPhone and iPad every few weeks with new features, but the company had already reported more viewing hours on the Apple TV than the iPad. The second-generation Apple TV released in September 2010 comes with direct Netflix integration on the big screen, whereas iOS devices have to run a dedicated app to download from the App Store.
Unlock More with Club MacStories
Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.
In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.
The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.
Choose the Club plan that’s right for you:
- Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
- Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
- Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.