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Motorola Prepares Another Jab at Apple with Super Bowl Commercial

It looks like Motorola is back to its usual business of launching commercials with clear and direct pokes at Apple’s products. After the “giant iPhone” argument for the iPad, here comes a teaser of the ad Motorola will run during Super Bowl for its upcoming Honeycomb tablet, the Xoom.

The ad / teaser, called “Goodbye 1984”, says:

2011 looks a lot like 1984. One authority. One design. One way to work.

It’s time for more choices. It’s time to explore. It’s time to live a free life.

In the video, you can see planet Earth wearing Apple-white earbuds slowly fading from colors to black & white. The “one design” and “one authority” Motorola mentions is an obvious reference to the popular Super Bowl commercial Apple ran in 1984, quite possibility the most famous tech commercial of all time. Tech specs of the Xoom are presented in the ad, like Android Honeycomb support, 5 MP camera and 3G connectivity upgradable to 4G.

Check out the video below. [Youtube via Engadget] Read more


MacBook Air Finds Its Natural Habitat: Floating In The Air

Sometimes Apple can take its product line a little too literally. That’s the only reason we can think of behind Apple’s latest storefront setup in various Apple Stores, where a MacBook Air is gently floating in the air, attached to a balloon.  Sure, a metal wire is attached to the balloon – but the trick works. The whole setup looks pretty cool.

Most of all, Apple put an end to all those MacBook “air” jokes. Check out the video below. [Obama Pacman via 9to5mac] Read more


From Russia With Love: Old Films Become Illegal Apps

For as much as Apple wants to curate the content of its App Store, it’s becoming increasingly difficult for the app review team at Cupertino to filter apps based on illegal content with no copyrights from the genuine ones. A new report on the BBC points to several apps being sold in the App Store with no consent from the Russian company that has rights on the content of these apps. The apps, in fact, are based on old Russian films like Gentlemen of Fortune, Assa, The Diamond Arm, Kin-dza-dza and Cheburashka.

The films and cartoons, as noted by the BBC, are still protected by copyright. Russian film studio Mosfilm and the Joint State Film Collection confirmed that they didn’t approve the release of those apps in Apple’s App Store:

It is illegal to present our films as applications either in iTunes or on any other internet site. It is permitted only on our own Mosfilm site”, Svetlana Pyleva, Mosfilm’s deputy director-general, said in an interview with bbcrussian.com.

“The only official internet site where you can watch legal Mosfilm content is the Mosfilm site.,” she said. “There are no third parties which we have permitted to use our content.

An Apple spokesperson told the Russian BBC that the company “understands the importance of protecting intellectual property”, so it won’t be a surprise to see the apps pulled soon. After all, this is not an isolated case of apps sold without consent of the original copyright owners: just open the App Store and look for clones of Nintendo’s Super Mario, Angry Birds or other 1980’s hits. The truth is most companies don’t care about the rip-offs, and some file complaints to get the apps removed. Overall, the App Store is a crowded place with more than 350,000 apps and it’s incredibly difficult, if not impossible, for Apple to check on every copyright agreement ahead of the app’s approval. At least it’s fairly easy to contact the iTunes team and claim copyright infringement.


This Front Row Mockup Is Totally Gorgeous

Designer Zach Forrester tried to imagine what would Front Row look like if Apple updated its interface with new shiny pixels, animations and a visualizer. The result, a series of mockups available here, is impressive: Zach took the basic concept underlying Front Row’s UI and the Apple TV’s browsing experience and re-imagined them with a bit of artistic sense and pixel perfection in mind.

I’m not sure about the keyboard as-you-type he designed, but everything else looks great: from the Movies view with larger poster art and slide-in animation for a single item, to the music player that includes a subtle visualizer on top of the Cover Flow navigation and next to the Now Playing album art.

More screenshots are available here, and there’s a limited web demo for you to play around as well. [via Beautiful Pixels] Read more


Android Gains 22% Of Tablet Market, Becomes #1 Smartphone Platform by Shipments

According to two different reports surfaced this morning, Google’s Android mobile operating system has gained 22% of the tablet market share and has become the world’s leading smartphone platform with 33.3 million shipments in Q4 2010.

The first report, as noted by The Loop, details how Android-based tablets grabbed 22% of the market in the fourth quarter of 2010, and while the iPad is still “dominant”, the Samsung Galaxy Tab drove sales of tablets running Google’s OS.

Strategy Analytics sees continued growth for Android-based tablets in 2011 with the release of Motorola’s Xoom and other high-profile devices. The company expects that as more Android devices hit the market, media developers in the United States and elsewhere will increasingly support the devices with content.

Read more


Xserve Third Party Replacement, ActiveSAN Revealed

ActiveSAN, the product that was being teased over the past few days has finally been announced as third party replacement for Apple’s Xserve which was discontinued in January.

The product, called ActiveSAN is rack-mountable unit, runs on the Linux operating system with metadata controllers and the ‘Quantum StorNext SAN file system’. It’s hardware uses the Active Storage product design, runs on the Intel Nehalem server platform and is Xsan compatible.

No definite word on whether it is officially endorsed by Apple yet.

Jump the break for a video introduction by the company and additional details as they come.

Read more


Mac App Store: Miro Converts Videos for iOS, For Free

Available for free in the Mac App Store, Miro Video Converter is a little utility that converts almost any kind of video to formats compatible with iOS and other Apple devices, Android handsets, WebM, Theora and a variety of other platforms. As you can guess, Miro Video Converter comes from the creators of Miro, video player and torrent downloader.

The app doesn’t offer all the control and customization possibilities seen, for example, in the popular Handbrake video conversion tool, but it’s got a nice and simple interface where all you have to do is drop a file, select the output and hit Convert.

Miro Video Converter is available here. Check out the list of supported formats and devices below. Read more


Woz Says White iPhone 4 Will Be Released Soon

The white iPhone 4 has become the mythical beast in Apple’s product line up. First expected to launch alongside the standard black iPhone 4 last year, the device got delayed multiple times and never came out. At the latest Engadget Show that aired tonight, Apple’s co-founder Steve Wozniak confirmed Apple has fixed the problems with the painting of the white iPhone and that the device is coming out soon. He also said he got custom white parts from the kid who used to sell them online, and indeed those parts lead to light leakage issues and washed-out pictures.

A report surfaced last week suggested a new Japanese paint has fixed the issues with the white iPhone, and the unit was spotted on various international carrier websites. Back in December, another report pointed to the iPhone 4 becoming available in “Spring 2011”.

At this point, we’re pretty confident the white iPhone 4 is real and its production woes a thing of the past. We also believe, though, that a white iPhone 4 on Verizon’s big launch day next would have been perfect.


Mac App Store: Developers Make App Free, Gain 24,000 Downloads in 48 Hours

Todolicious is a neat todo app for the Mac we originally previewed ahead of the Mac App Store launch. The app was priced at $4.99 and, since the new Store’s grand opening, has been selling hundreds of copies, slowly sliding to lower sales numbers due to new apps taking over the Top Paid and Category charts. That’s what usually happens after the launch of a new app, when new apps are released and you’re not Angry Birds.

The Mustacheware developers, however, tried to make the app free for two days to see how would the experiment play out. It turns out, making a simple and useful app like Todolicious free for 48 hours over the weekend brought in more than 24,000 downloads. See the graph above to see the difference between paid vs. price drop.

We have heard several stories of success in the Mac App Store in the past weeks. Autodesk announced the new Store doubled a year’s sales of Sketchbook Pro in just 20 days, Pixelmator grossed $1 million in the same amount of time and another developer went from 7 sales a day to 1,500. Given the youth of the Mac App Store, it’s too early to say “free apps do better than paid apps”, because Pixelmator and Sketchbook Pro are here to remind us paid software can do great as well. It also needs to be mentioned, though, that Todolicious was sold at $4.99, not exactly the “premium” $29.99 you would spend for a graphic editing app. As strange as it sounds, many users are willing to pay a premium to download a pro app rather than “yet other 5 bucks” to download a simple Mac app. Still, the numbers are in and they are surprising: 24,000 downloads aren’t bad for a small indie development studio that’s seeking to build a user base for the future iPhone version of the app, and whether or not these 24,000 people will stick around the exposure provided by the Mac App Store and Top Free charts is incredible.