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Posts tagged with "apple"

Virgin America Names Jet “Stay Hungry, Stay Foolish” After Steve Jobs

The saying that Steve Jobs made popular with his 2005 Stanford commencement address, “Stay Foolish, Stay Hungry” has now (literally) made its way onto a Virgin America plane.

An Airbus A320 plane (tail number N845VA) that Virgin America owns and runs, has been named “Stay Hungry, Stay Foolish”, with the quote emblazoned on the front of the plane, as seen above. A Virgin America spokesperson explained to MacRumors that the name was chosen after an internal naming competition.

The quote originated from the 1970’s magazine The Whole Earth Catalogue as Steve Jobs noted in his commencement address:

On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

[Via MacRumors]

Apple Releases An iTunes U App

Apple has just announced and released the iTunes U App for iPhone and iPad. It’s a new app that lets teachers manage their iTunes U course and an app that helps students track all the content, assignments and messages from the courses that they study. iTunes U gives teachers the ability to customise their topics that they teach, give students information about office hours, post messages to their class and give students assignments.

The all-new iTunes U app enables students anywhere to tap into entire courses from the world’s most prestigious universities. -Eddy Cue

Effectively this new iTunes U app is similar to the various content management systems that are available for universities and other educational institutions. It’s fully featured with all the various video lectures, documents, apps and books available from within the app along with messages from teachers, the syllabus and even iBooks integration. In effect, it could be a great companion for any teacher or student. Over 100 courses have currently been created with the new iTunes U app from various universities and colleges across the US and further to that iTunes U is now available for K-12 institutions as well.

With the iTunes U app for iPad, iPhone and iPod touch, those barriers no longer exist. Students anywhere can take an entire course with complete access to all course materials right at their fingertips. With the iTunes U app, students are able to access new books right from within the app, and any notes taken in iBooks® are consolidated for easy reviewing.

Jump the break to view Apple’s press release on iTunes U for iOS. iTunes U for iOS is available here.

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Apple Unveils iBooks 2.0 and iBooks Textbooks

Apple has just announced iBooks 2 at its education themed event in New York. It’s the next evolution of eBooks for the iPad that Phil Schiller calls “amazing — graphic, fun, engaging”. Apple also announced iBooks Textbooks, a new initiative to bring digital textbooks to students thanks to content deals with publishers, starting with the United States.

The new iBooks will support multitouch gestures to move throughout an iBook which can be full of “rich, engaging interactive experiences” — even featuring 3D models so a student can see, for example, inside a cell. In the demo iBook, switching the iPad to portrait re-orientated the content so that the student could focus on reading the text. That way, books can have two completely different experiences, simply by re-orientating the iPad.

As you can see, authors have total freedom in terms of laying out text and graphics.

The iBooks can also bring up definitions that can include images; there is search within the book, links between pages, pages can have slideshows and more. As for those end of chapter review questions that are so common in textbooks, iBooks can now feature “visual, interactive Q&A sections” that are much more engaging than the typical, long list of unengaging questions.

Note Taking

Another super critical study tool is highlighting and notetaking — your finger is always a highlighter. You just swipe. You can change the color. If you want to leave a note just tap.

With iBooks 2.0, Apple has brought a range of note taking features to help students with their study routine. There is everything from the traditional highlighting (just drag your finger over the desired text) to adding notes by tapping and then typing. An awesome feature here is that iBooks automatically takes all of your notes and highlights, chucks in any glossary terms and creates some study cards for revision.

I don’t think there’s ever been a textbook that made it this easy to be a good student.

 

Textbook Section in the iBookstore

These new textbook iBooks are now all available in a new ‘Textbook’ section that is on the iBookstore - all collated in one section. As is standard with iBooks, you can even get a free sample to see what the textbook is like.

These are stunning books. They take full advantage of what can be created.

Apple has worked with some partners and has brought some high school textbooks to the iBookstore and they’ll be available for $14.99 or less. Some of the publishers that have begun creating textbook iBooks includes Pearson, McGrawHill and Houghton Mifflin Harcourt - the three publishers that make 90% of textbooks. DK Publishing is also on board with four iBooks – they’re publishers of educational books for younger children. Finally, the E.O. Wilson Foundation is also on board, bringing the book ‘Life on Earth’ exclusively to the iBookstore - the first two chapters are available for free with the rest coming as they are completed for a “reasonable price”.

Of course, the authors can make these books and keep them up to date. But what’s most exciting is that it’s their book, for students. They keep it.

 

iBooks 2.0 will be available as a free update to the iBooks app today. Jump the break for Apple’s full Press Release.

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Apple’s Education Event To Focus on iPad, K-12, “Teaching Tools” for Self-Publishers

Less than 24 hours away from Apple’s “education announcement” in New York City, Bloomberg weighs in reporting that the event, set to begin at 10 AM EST at the Guggenheim Museum, will be focused on iPad, digital textbooks for students from kindergarten to 12th grade (K-12) and self-publishers. Initially rumored to be about “textbooks” as suggested by Steve Jobs in the authorized biography by Walter Isaacson, speculation leading up to the even has seen different sources claiming Apple will have a broader set of announcements with textbooks, but also a strong iPad presence and new tools to create eBooks on the desktop. Specifically, Ars Technica referred to these tools as GarageBand for eBooks.

Bloomberg now claims Apple’s educational plans will be primarily focused on showing the potential of digital textbooks and iPads in schools:

The plans, to be unveiled by Apple Internet software chief Eddy Cue, are aimed at broadening the educational materials available for the iPad, especially for students in kindergarten to 12th grade, the people said. By setting its sights on the $10 billion-a-year textbook industry, Apple is using the tablet to encourage students to shun costly tomes that weigh down backpacks in favor of less-expensive, interactive digital books that can be updated anywhere via the Web.

According to Bloomberg, there will be announcements for both publishers and authors. Authors will be able to create new digital editions of their works using a modified version of ePub, a file format that is already used in the publishing industry. Bigger publishers will be able to create digital textbooks with embedded graphics and video, suggesting that rumors of a simple interface similar to GarageBand for managing media and content within an eBook might be correct after all. It is unclear whether Apple is preparing one or more “digital tools” for independent authors and large publishing companies, although Bloomberg noted:

Apple also wants to empower “self-publishers” to create new kinds of teaching tools, said the people. Teachers could use it to design materials for that week’s lesson. Scientists, historians and other authors could publish professional-looking content without a deal with a publisher.

If true, this would suggest the company has created an improved eBook creation tool atop of the ePub standard with different options for independent authors and publishers to distribute their creations digitally through iTunes, or, for instance, locally in a classroom. Teachers willing to collaborate with students on a week’s lesson clearly wouldn’t need the App Store or the iBookstore for distribution, which may lead to some interesting speculation about “textbook sharing” and a possible iCloud implementation, too.

Highly anticipated then quickly dismissed as “over-hyped”, Apple’s education event is shaping up to be an interesting milestone for the company in the field of education. The iPad has become Apple’s second best-selling device behind the iPhone, with the company expected to report record sales for the holiday quarter next week. In spite of the iPad and iTunes offering a variety of educational content in the form of apps, eBooks and iTunes U content, in two years of iPad Apple has yet to officially commit to education and schools as a viable market for the device. Schools and universities have adopted iPads with independent programs and initiatives; now Apple has a chance to unify its educational offerings with publishers deals, a clear policy for independent authors, new tools for eBook creation, and perhaps simpler distribution methods that don’t require iTunes in the classroom and will allow for educational discounts on volume purchases (which Apple is already doing).

We’ll be covering the news from tomorrow’s Apple event starting at 10 AM EST (7 AM Pacific time) here on MacStories.

Apple Expands iTunes Match To 19 Countries Across South America & Europe

iTunes Match has today gone live in 19 more countries across South America and Europe, taking the total number of countries that now have iTunes Match to 37. iTunes Match first launched in the US just over two months ago, followed by Brazil and then Canada, Australia and some European countries in December. Today’s launch brings iTunes Match to the following countries:

Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Estonia, Guatemala, Honduras, Latvia, Lithuania, Netherlands, Nicaragua, Panama, Paraguay, Peru, and Venezuela.

Most of these countries already had support for iTunes in the Cloud (the ability to re-download iTunes Music purchases for free), but Estonia, Latvia, Lithuania, and the Netherlands did not until today.

Apple is making quick work of finalising licensing agreements for iTunes Match, the service is certainly rolling out faster internationally than some of their previous efforts. The iBookstore or even the availability of TV Shows (which is still only available in a small selection of international iTunes Stores) come to mind as examples of Apple taking a long time to seal agreements internationally.

[Via MacRumors]

Apple To Announce “GarageBand For E-Books”?

Apple is holding an education-themed media event at the Guggenheim Museum in New York on Thursday, with rumours suggesting it will heavily revolve around textbooks and the iBooks platform. Ars Technica is this morning reporting that part of the event will also be the announcement of a “GarageBand for e-books”.

The gist of this idea is that whilst anyone can create an ePub for iBooks distribution, the process is not simple - particularly if you want to go beyond the basics and add multimedia or other interactive elements. Ars Technica’s sources say Apple will announce a tool on Thursday that makes the process of creating iBooks easier. Ars points out that Apple doesn’t want to get in the textbook or book industry, just like they don’t want to enter the movie industry as content creators. Instead they have offered tools from GarageBand and iMovie to Logic and Final Cut Pro to allow anyone from consumers to professionals to create content.

The current state of software tools continues to frustrate authors and publishers alike, with several authors telling Ars that they wish Apple or some other vendor would make a simple app that makes the process as easy as creating a song in GarageBand.

Ars also believes that Apple will announce support for the ePub 3 standard in iBooks on Thursday. Apple had used the ePub 2 standard along with some HTML5-based extensions for further multimedia and interactive elements, but the new standard removes the need for the proprietary extensions - ensuring that ePubs are compatible across platforms.

[Via Ars Technica]

Apple Planning “Nearly Transparent Store” For France→

Apple Planning “Nearly Transparent Store” For France

Today’s cool Apple retail news comes from ifoAppleStore’s Gary Allen, who points to an article first appeared on AixEvProvence.fr magazine, which claims Apple is planning a nearly-transparent, all-glass retail store for the town located in the south of France.

A rendering posted by the magazine shows a one-level structure set back on a broad stone plaza, with a tan-colored rear wall, and all other encompassing walls made of glass. A second rendering shows the store is an extension of a design roughly based on the Upper West Side (NYC) store. Typically for Apple, the rendering does not show any Apple-like features and there are no visible Apple logos. According to the magazine, the city required Apple to build to new earthquake standards, and harmonize with the surrounding picturesque streets.

Of course, Apple isn’t new to state-of-the-art glass engineering. Steve Jobs famously said that they’ve been able to design Apple’s proposed future campus in Cupertino thanks to their expertise in durable glass constructions, which date back to 10 years ago when the company started opening retail stores featuring Apple’s distinctive glass. Most recently, Apple launched a redesign of its 5th Ave. Store in New York City using less glass panels and a patent for glass staircases was attributed to the company’s late CEO Steve Jobs.

This is a photo of the current Office de Tourisme in Aix en Provence.

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Apple Confirms: Media Event In New York On January 19

According to The Loop, Apple has just sent out invitations to the press confirming the rumored media event for January. The event will take place in New York at the Guggenheim Museum on January 19. As provided by The Loop, the invitation reads “Join us for an education announcement in the Big Apple” of what appears to be a chalkboard background.

Earlier this month, it was reported Apple was working with publishers in the educational market for a “big media announcement”. Speculation has arisen suggesting that the event will see the unveiling of a new textbook option in iTunes and iBooks, something that was also hinted by Steve Jobs himself, more or less, in the authorized biography by Walter Isaacson. Of course, several rumors have appeared in the past weeks claiming that there will be a series of announcement regarding iBooks and eBooks in general, albeit today’s invitation email from Apple seems to be pretty clear about the fact that the event will be focused on education.

Speaking of iBooks, a notable omission in Apple’s eBook line up is a dedicated Mac app which, many have suggested, could only make sense for textbooks on portable Mac computers.

We’ll cover Apple’s media event on January 19 with a liveblog on the site’s homepage.

Apple Planning Media Event to be Held in New York at the End of January, Says All Things D [Update!]

While a highly anticipated iPad 3 and iTV are expected by the mainstream media to be unveiled later this year, it’s a forthcoming event at the end of this month that could kick off another year full of surprises from Apple. Unrelated to the rumored products, Kara Swisher from All Things D writes that Apple is planning a media-focused event to be held in New York City at the end of the month, possibly pertaining to advertising or publishing deals.

According to sources “close to the situation”, Apple SVP of Internet Software and Services Eddy Cue is reported to be involved in the announcement. Eddy Cue oversees Apple’s wide media domain, including the iBookstore, iTunes, iAds, and Apple’s iCloud services. Cue unveiled News Corp.’s online magazine, The Daily, at a media event in NYC last February.

Media is the key word in Swisher’s announcement, and while it’s possible that the upcoming event could detail some new deals for iTunes Match (perhaps for video), a sole event will promise and detail a longterm vision of Apple’s content strategy. As we saw with the international iTunes Match rollouts, I can’t see Apple using this event to make that that announcement. Siri currently has limitations outside the United States, but that too doesn’t seem like it would constitute its own event if it were to gain better international support. Apple is paving the way for something special, and if you asked me, I’m hoping Apple is starting to sit down with digital publishers to help create tools and develop experiences that are standardized and fluid on the iPad.

[via All Things D]

Update: Alexia Tsotsis from TechCrunch writes that she has independently confirmed Apple’s January event, which will be focused on the iBooks platform. While the details are still relatively unknown, the industry-oriented event will focus on publishing and eBooks. Alexia claims that the event itself isn’t “major,” meaning there will be no product launches. It is expected that improvements to the iBooks platform will be unveiled.