MacStories Weekly: Issue 275
Apple Captured in a Single Email Message→
Matthew Panzarino writing at TechCrunch breaks down an email message between Steve Jobs, Bertrand Serlet, Scott Forstall, and others that documents the moment the App Store was born. Here’s the message:
The email captures an important moment in Apple’s history, but as Panzarino explains, it’s also an important lesson in effective leadership:
All in all, this exchange is a wildly important bit of ephemera that underpins the entire app ecosystem era and an explosive growth phase for Internet technology. And it’s also an encapsulation of the kind of environment that has made Apple an effective and brutally efficient company for so many years.
It’s also fascinating to learn how soon after the iPhone’s debut the call was made to let third-party apps onto the platform:
Though there has been plenty of established documentation of Steve being reluctant about allowing third-party apps on iPhone, this email establishes an official timeline for when the decision was not only made but essentially fully formed. And it’s much earlier than the apocryphal discussion about when the call was made. This is just weeks after the first hacky third-party attempts had made their way to iPhone and just under two months since the first iPhone jailbreak toolchain appeared.
Apple is far larger today than it was in 2007, but it was by no means small then either. The sort of ruthlessly efficient decision-making on display in Serlet and Jobs’ interaction is a lot easier for startups with a handful of employees, which makes it notable for a company of Apple’s size in 2007.
Apple Tells CNET It’s Making Privacy Changes to AirTags and Has an Android App Coming Later This Year→
CNET reports that Apple is adjusting the time within which they sound an alert when separated from their owners and adding ways to alert people when AirTags and third-party Find My network-enabled items are nearby.
Initially, AirTags were set to play a sound three days after they were separated from their owners. Now, the device will play a warning beep somewhere between 8 and 24 hours. Apple is also creating an Android app to allow owners of Android phones and devices to know if an AirTag or Find My network device is planted on them.
AirTags launched last month with numerous privacy protections baked into the device and related software, noting at the time that they expected to make adjustments along the way. With a few weeks of real-world use by customers and investigations by The Washington Post and others, today’s changes are a positive step toward ensuring that AirTags can only be used for their intended purpose: tracking belongings, not people.
The latest changes are being rolled out now and will be applied to AirTags when they are near an iPhone. Apple told CNET that it will have more details on the planned Android app later this year.
Timery Comes to the Mac and Makes Time Tracking With Toggl Easier Than Ever
I don’t track my time because I enjoy starting and stopping timers; I do it because, over the long haul, it provides valuable insight into how I’m spending my time. As useful as it is to have data on how much a project or task takes or how much time a task consumes relative to other things I do, the act of tracking itself can be tedious, which is why it can be so easy to fall out of the habit of doing it.
The reason I’ve used Timery, the time tracking app for Toggl, on my iPhone and iPad since it was released, is because of developer Joe Hribar’s attention to making it as easy as possible to track your time without a lot of fuss. Features like saved timers, widgets, keyboard shortcuts, and Shortcuts actions for automating timers have made the app a delight to use since version 1.0.
In fact, the Timery experience has been so good that I used it even though it had no Mac app, which is something I rarely do with apps I use every day. However, with the release of version 1.2 of Timery today, I no longer need to use a different time tracking app on my Mac because Timery has been released as a Mac Catalyst app, complete with all the features Timery users already know and love from iPhone and iPad versions. Today’s update to Timery isn’t just a treat for Mac users, though. Version 1.2 also packs in a long list of new keyboard shortcuts and settings for all users, making this one of the biggest updates since the app was launched.
Vidit Bhargava’s Design Concept for a Menu Bar and Multitasking on iPadOS→
Vidit Bhargava, the developer behind the excellent dictionary app LookUp, has published a compelling design concept on Pixel Posts for bringing a menu bar to the iPad and modifying how its multitasking works.
Complex apps like Adobe Illustrator hide functionality behind multiple layers of obscure icons using floating palettes that can be hard to learn. As Bhargava explains:
They are powerful utility apps that some how [sic] struggle with providing a simple, easy to use and understand navigation for their actions. Actions are often hidden behind modes, strips of complicated icons or simply not available for the lack of space.
As a result, there’s no single location you can go to find all of the functionality an iPad app offers.
Bhargava makes a good case for a menu system on the iPad, using what he calls an Extended Status Bar that includes an app’s menu and a customizable control tray to access OS actions like Spotlight search and shortcuts. In addition to the Extended Status Bar, Bhargava imagines the App Library coming to the dock and the addition of floating windows for apps like Calculator.
I’m not convinced that Apple would adopt a system so similar to macOS, but I think Bhargava’s on the right track. As more complex apps are brought to the iPad, the lack of a universal way to organize their features means users have to learn a new system for every app, which hinders pro app adoption. If Apple brought Final Cut Pro or Xcode to the iPad, I think its engineers would quickly feel the same pain points with which other developers of pro apps are already grappling.
AppStories, Episode 221 – Our watchOS 8 and tvOS 15 Wishes→
This week on AppStories, we are joined by MacStories editor and senior developer Alex Guyot to conclude our WWDC wish list series with a look at tvOS and watchOS.
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HomeRun 2 Launches as a New App with Home Screen Widgets, an In-App Grid System, and an Updated Watch Complication Editor
I’ve long considered HomeRun by Aaron Pearce a must-have app if you’re into HomeKit automation. With version 2, which is available for the iPhone and iPad and is out today, HomeRun adds all-new ways to access HomeKit scenes with in-app grids and Home Screen widgets, along with an updated Apple Watch complication editor. Although the initial setup process can be a bit laborious, investing some time in a setup on multiple devices pays off, allowing you to trigger scenes in many more ways than is possible with the Home app.
Apple Design Award Finalists Announced
For the first time, Apple has announced the finalists in the running for its annual Apple Design Awards. The awards ceremony revealing the winners will be held during WWDC at 2:00 pm Pacific on June 10th.
The finalists have been divided into six categories that include six finalists each:
Inclusivity
Delight and Fun
Interaction
Social Impact
Visuals and Graphics
Innovation
The selections include a lot of games and entertainment apps, including several Apple Arcade titles, and a mix of apps from smaller developers like CARROT Weather, Craft, Nova, and Pok Pok Playroom as well as bigger publishers. Panic’s Nova also stands out from the rest of the finalists as the sole app that is not available in one of Apple’s stores.
I like that Apple has announced the finalists in advance. Winning an ADA is a big achievement for any developer, but it’s also nice to know who the finalists are because it, too, is quite an honor among the many apps that could be chosen.
Apple Announces the Winners of the WWDC Swift Student Challenge
Apple has announced the winners of its annual WWDC Swift Student Challenge. This year, the group includes 350 students from 35 countries and regions.
Susan Prescott, Apple’s vice president of Worldwide Developer Relations and Enterprise and Education Marketing said of this year’s participants:
Every year, we are inspired by the talent and ingenuity that we see from our Swift Student Challenge applicants. This year, we are incredibly proud that more young women applied and won than ever before, and we are committed to doing everything we can to nurture this progress and reach true gender parity.
Of the many winners this year, Apple chose three sets of winners to spotlight in its press release:
- Sisters Gianna and Shannon Yan, whose app Feed Fleet matches volunteers with at-risk people for free grocery during the pandemic
- 15-year-old Abinaya Dinesh, whose app Gastro at Home helps people with gastrointestinal disorders, access information and resources about their conditions
- Damilola Awofisayo, who created TecHacks, a non-profit with the mission of “creating a supportive environment for girls everywhere to create, problem-solve, and showcase their talents alongside like-minded females to compete and work with.” Awofisayo is also working on an American Sign Language app
Apple’s WWDC Student Challenge has changed over the years, most recently focusing on the Swift programming language, but it’s been a mainstay of the conference for years now. The competition is one of my favorite parts of the conference, too, having had one of my own kids participate in it in 2013 and seeing how it inspired him to pursue a career as a developer. Since then, I’ve had the chance to meet many past winners and cover their apps on MacStories, which has made it clear to me just how big an impact the program has had in many students’ lives.











