After all the theories surrounding Apple’s new data center in North Carolina, and the rumors surfaced in the past months pinpointing a complete revamp of iOS and MobileMe with extensive cloud features, here comes an interesting tidbit suggesting that Apple is looking to improve capacity of the iTunes Store by ordering 12 petabytes of storage from Isilon Systems. As reported by AppleInsider, the additional storage will be used for hosting video content on the iTunes Store – although it is not clear whether this storage will also be dedicated to video streaming, future iOS or MobileMe functionalities, or just downloads for the existing iTunes Store. Currently, the iTunes Store hosts thousands of movies, TV shows and video podcasts that are available both in standard and high definition, can be streamed to an Apple TV or downloaded locally on Windows PCs and Macs. Read more
Posts tagged with "video"
Apple Orders 12 Petabytes (That’s 12 Million Gigabytes) For iTunes Store Video
Stephen Colbert Already Wants An iPad 3 [Video]
The iPad 2 came out a few weeks ago and it’s still the hot new gadget among Apple aficionados and average consumers, right? I mean, some people didn’t even get the chance to buy one, as they’re still waiting in line at the local Apple Store hoping for new stock to become available. Stephen Colbert got one though, he loved it as a device to send emails and tweets or check out his photos…and then he got tired of it. “Anyone know when the iPad 3 is coming out?”, he asks. “I just want something new, you know?”
Hilarious. Check out the video below.[MediaMemo via Colbert Nation]
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This Music Video Features iPhones with FaceTime
After the music video shot entirely using the iPad 2’s cameras, here comes another one – this time from Canadian band The Blue Stones – which features a couple of iPhone 4s and FaceTime. The video itself was recorded using an HD camera (you can tell from the 1080p option available in the Youtube embed), but band members had the idea to add a unique geek twist to the whole concept, and play the song back recording everything via FaceTime.
Duct tape was used to cover the FaceTime UI on the iPhones (pretty much like movie directors constantly modify the iPhone’s on-screen interface to maintain the “fiction” effect) and, overall, the result is interesting. If only because it shows how much popular iOS devices have become over the years and how FaceTime video quality is far from perfect most of the times (unlike Apple’s webpages suggests in the screenshots).
Meet The Plasticine iPad
iOS devices are beautiful examples of industrial design and we know they can also resist the most terrible accidents thanks to their great build quality, but none of them is as cute as the plasticine iPad 2 we found on Youtube. Perfectly “compatible” with multitouch and coming with a handful of third-party apps installed, this alleged prototype from Cupertino (not really, but we like the idea) does 3D projections without glasses as well, with real-time manipulation. Of course it also does games, maps, Twitter and web browsing.
Seriously though, the work that went into this stop-animation video must have been huge, and you should check it out below.
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Here Comes The (Fake) Angry Birds Movie Trailer
They say you can tell the success of a franchise from the number of additional material, gadgets, toys and extra stuff it generates besides the main line of products. Angry Birds is the perfect example: it started as an iPhone app, then it landed on the iPad, Android, home consoles. Then Rovio outsourced the production of plush toys, cellphone and tablet cases, made a deal with Universal for a movie tie-in (that’s actually well done) and there are thousands of fans worldwide coming up with the craziest Angry Birds-related creations every day. Like cakes and LEGO. The next step, the discovery of a fake movie trailer on Youtube, doesn’t come as a surprise at all at this point.
The video is embedded below, and it’s somewhat disturbing. If only because it feels “real”, with the “government” studying the behavior of the birds in secret labs and the main character feeling bad about fighting pigs but killing the birds in the process.
Totally crazy. Oh, and it’s directed by Michael Bay! Check it out below. [via The Next Web] Read more
Quick Tip: iMovie App May Not Recognize Videos From Your Camcorder
With the release of the iPad 2, Apple updated the official iMovie app for iOS to include native support for the device and a brand new user interface that takes advantage of the features and real screen estate offered by the tablet. With new precision controls, intuitive UI and several sharing functionalities, we have seen iMovie for iPad has become for many the perfect way to quickly import a video, edit it with cool transitions and subtitles, and send it off to the cloud. These videos can be imported from an iPhone or iPod Touch, or just shot with an iPad 2 in HD.
Weeks ago we discussed Apple needed a better way to let iOS devices communicate with each other to share information and data without the need of using the cable. Something like AirDrop for iOS. As it stands now, you’re either forced to attach cables, sync with iTunes, or upload to MobileMe or Dropbox and download media again on a second device.
But the problem with the iMovie app for iOS also lies in the fact that it doesn’t recognize “certain non-Apple video clips” recorded with non-iOS devices. A support document updated yesterday explains:
iMovie for iOS is designed to work with video recorded with iPad 2, iPhone 4, and iPod touch (4th generation). To ensure optimal performance, the app filters out certain non-Apple video clips from the Video browser. These incompatible clips cannot be added to your iMovie project.
It’s simple: videos from your camcorder might not be compatible with iMovie out of the box, so forget about the camera connection kit or other techniques. Apple doesn’t provide technical specifications, but we’re pretty sure a free app like Handbrake can help you along with the conversion of a video to an iOS-compatible format. [via AppAdvice]
iPad 2 and iMovie Enable “Citizen Journalism” For Breaking News
Geek Squad founder Robert Stephens was driving to work yesterday when he witnessed a large gas explosion a couple of blocks away. To see if someone had called 911 yet, he drove with his car near to the explosion site and started recording a video with his iPhone 4. A couple of minutes later, the video was edited and uploaded to the Internet to become the first semi-professional footage used by media organizations to break the news of the Minneapolis explosion.
How did the video end up on TV if it was simply shot with an iPhone? People shoot videos with their smartphones every day, but they’re not chosen to be broadcasted. It turns out, Stephens quickly transferred the video file over to his iPad 2 through the Apple Camera Connection Kit, and started editing it. He added a map, subtitles, and cleaner voice over. All of this using iMovie for iPad in a parking lot while he could still feel the heat of the explosion on his face. Once done editing, he sent the video to Youtube and CNN iReport over 3G and was one of the first eye-witnesses to tweet about the explosion and post footage. He also tweeted permission to use the video, which ended up on MSNBC and CNN coverage in a matter of minutes.
The story here is a great example of “citizen journalism”, with an Apple twist. Everyday devices like an iPhone and an iPad become indispensable tools when it comes to quickly capturing a particular scene, and uploading the results on to the Internet so everyone can see it. Furthermore, semi-professional videos edited in software like iMovie can be used by major news organizations without looking like “yet another amateur Youtube video”.
Something is also very clear: Apple needs a better way to transfer files between iOS devices without the need of hardware. Perhaps AirDrop for iOS. Check out the video below. [TwinCities via TUAW] Read more
First Music Video Shot Entirely With An iPad 2
In Cody Fink’s review of the iPad 2’s camera and photo and video examples of what the results look like for the end user, we saw the iPad 2 takes some decent photos and 720p videos for carrying the same cameras of the 4th generation iPod touch, although Cody noted picture quality was suffering from a bit of grain being captured by the lenses chosen from Apple. In spite of a quality clearly inferior to that of the iPhone 4, I still think the average user is going to be more than okay with these photos and media ending up on Twitter, Facebook, and Flickr.
What we’re seeing now, though, is the iPad 2 being used as a video capturing tool in professional environments. This video for the song “NEED” by Eddy was shot entirely using 4 iPad 2 units in a low-light set with pro and DIY steadicam rig. Remedy Films was apparently one the first studios to understand the potentialities of the iPad 2 and decided to give it a shot, literally, to see how well it would perform to record a music video and, why not, gain some free publicity from Apple blogs like ours finding this experiment incredibly cool.
We knew it wasn’t designed as a professional videocamera in the slightest, so we would be stuck with whatever results we got. We probably shouldn’t have filmed in a dark setting, but it actually worked well in a “party” environment, plus it fit the song perfectly! We still treated the cameras as “professional cameras.” we had one mounted to a steadicam rig, one was on a Kessler Crane Cineslider, and the other one was on a DIY hand held rig. The fourth iPad was held by Eddy for a few shots of her singing and dancing.
The shooting session took 5 hours, whilst editing required 12. I don’t think Remedy Films used iMovie for iPad to edit the whole thing, but it needs to be mentioned that they spent 8 hours in line to get their hands on 3 iPad 2s. You can check out the video below. Now here’s to hoping someone will release a music video shot with the iPad 2, edited in iMovie, based on a song recorded in GarageBand. Read more
iPad 2 Getting Augmented Reality Apps
With two cameras on board, it’s no surprise that developers are considering the possibility of photography and video apps for the tablet – in spite of its form factor that’s not exactly meant for quick picture taking or video shooting. Still, as Apple has proved at its March 2 event, there’s plenty of room for iPad apps that use the camera without forcing you to hold the device upright – such as FaceTime or Photo Booth, two pieces of software that use the iPad’s cameras to create unique (and funny) experiences. So while it’s likely that we won’t see a Camera+ for iPad in the near future, I believe several developers are playing around with the idea of alternative applications for the iPad that revolve around the use of the camera.
Self-portrait photography and video-mirroring apps sounds pretty obvious right now, and augmented-reality software for the iPad looks more promising in my opinion. As reported by All Things Digital, developers Total Immersion have announced AR Magic Mirror, an augmented-reality app that’s based on the camera to let users virtually try out different “hairstyles, outfits and accessories”. It sounds very similar to the French app for iPhone that let you try virtual glasses using a face-tracking technology, and indeed Total Immersion will use a technique to recognize a user’s face in order for this to work.
With the portability, processing power and broad consumer adoption of the iPad 2, a simple face tracking app today could soon become an essential makeover tool with beauty products at retail. Likewise a traditional game of online chess could become a massive, multiplayer game in the real world playing alongside vivid 3D characters and environments.
AR Magic Mirror will be a free download in the App Store, and it will be among the first augmented reality apps for the iPad – a trend that will evolve and proliferate in the next months. Check out the video below. Read more








