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Apple Airs New iPhone Commercials: “Brilliant” and “Discover”

Earlier today, Apple aired two new iPhone commercials called Brilliant and Discover. The videos are available both on Apple’s website and YouTube channel.

Like Apple’s latest iPad ad campaign, the iPhone commercials focus on third-party apps with no narration, and just a series of words quickly shown on screen alongside apps/media available on iTunes. For “Brilliant”, the words are “sweet”, “rise” and “brilliant” and content includes Apple’s Cards app, UP, Passbook, MyScript Calculator, and Philips’ hue (Philips announced an SDK today as well). For “Discover” the words are “rock”, “sharp”, and “discover” and content includes GarageBand, Maps, Infinity Blade II, Cleartune, Solar Walk, Yelp, and Shazam.

You can watch the ads below. Read more

Apple Airs New iPad Commercial During Oscars

Hollywood

Hollywood

Apple aired a new iPad commercial during the 85th Academy Awards. The ad, focused on apps for photographers and video editors and iTunes Store content, also included a brief demonstration of Apple’s Maps showing a 3D animation of the historical Hollywood sign.

The new commercial uses the same style of the ones Apple aired a week ago. There is no narration, just a series of words quickly shown on screen alongside apps available on the App Store. The words that are spoken out loud are “lights”, “camera”, and “action”. The apps shown in the video include: iMovie, Pinterest, Apple’s iTunes Movie Store, MovieSlate, 8mm for iPad, Action Movie FX, and Instant. Movie Clips from Indiana Jones and Back to the Future are also shown in the ad.

You can watch the video below. Read more

Two New iPad Ads: ‘Alive’ and ‘Together’

Apple has just released two new adverts for the iPad and iPad mini with a strong emphasis on the apps available for the devices. The adverts are different to many past iPad and iPhone ads in that there is no real narration, with just three words said in each.

The first, titled ‘Alive’ features the words; ‘Loud’, ‘Deep’ and ‘Alive’. After each word is said, a number of apps related to the word are demonstrated. For example, after “loud”, music apps are shown, a medical app showing the ear and a fashion app are demonstrated. The second ad, ‘Together’, features the words ‘Wild’, ‘Bright’ and ‘Together’. Both ads are described on Apple’s YouTube page as “With over 300,000 apps, iPad is up for anything you are”.

Both ads are embedded below.

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Apple Airs New “Dream” Commercial For “Do Not Disturb”

Apple has today aired its first new commercial of 2013: called “Dream” it features the Williams sisters playing table tennis with the main character. As with the previous iPhone 5 ads, the commercial features voiceover by Jeff Daniels. In the ad, Apple explains that with iOS’ Do Not Disturb your iPhone won’t ring (thus waking the character from his dream) unless it’s really important (Apple shows Do Not Disturb’s “allow from Favorites” setting).

Ever have a really cool dream? I’m having one right now. I don’t want to be disturbed; and I won’t, because before I went to sleep, I set this. Now my iPhone knows not to ring, unless it’s important. ‘Cause disturbing this would just be…wrong.

In a somewhat surprisingly unfortunate turn of events, several users reported today having issues with Do Not Disturb on the first day of the new year, with the feature not turning itself off automatically in the morning.

Apple has uploaded the commercial to its YouTube channel. You can check out the video below. Read more

Apple Airs New iPad mini Commercial: I’ll Be Home

Just in time for Christmas, Apple has aired a new TV commercial for the iPad mini. Focused on FaceTime, the commercial shows a girl and her grandfather sharing a moment of holiday cheer with the girl playing and singing the classic hit “I’ll Be Home for Christmas”. As with the first iPad mini commercials, the device plays side-by-side with a bigger iPad, suggesting that, in spite of the smaller size, it’s just an iPad.

This isn’t the first holiday-themed commercial Apple aired this year, as just a month ago they launched “Turkey” to showcase the iPhone 5 and iOS’ Shared Photo Stream feature. A nice touch: there’s snow falling over the Apple logo at the end of the video.

You can watch the commercial below. Read more

Apple Posts New iPad Advert: “All On iPad”

Apple has today released a new advert for the 3rd generation iPad called “All On iPad”. It runs though a bunch of tasks that you can do, ‘all on iPad’ - highlighting apps such as iBooks, FaceTime, Keynote, Square, Real Racing 2 and iPhoto.

Read it. Tweet it. Be surprised, be productive. Make a sale, make some lunch. Make a movie night. Play a game or an old favourite.
Do it all more beautifully with the retina display on iPad.

Apple previously released “This Good” and “Do It All” adverts for the 3rd generation iPad.

Apple Airs New MacBook Pro Commercial: “Innovation In Every Dimension”

Following yesterday’s announcement at WWDC, Apple today aired a new commercial for the MacBook Pro with Retina display during the NBA Finals in the United States. Still not officially available on Apple’s website or YouTube channel, we managed to find a recorded version on YouTube.

Perhaps not as emotional as Apple’s other commercials for the iPad and iPhone, the ad showcases the “radical new MacBook Pro with Retina display” loading various video streams in Final Cut Pro (which has been updated for Retina) and switching between Lion apps like Mail. The commercial ends with “innovation in every dimension”, a subtle hint at the machine’s redesigned hardware and software components that take advantage of the new display resolution.

You can watch the commercial after the break.

Update: The commercial is now available on Apple’s YouTube channel and website.
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Apple Posts New Siri Ads Featuring John Malkovich

Following a series of “celebrity ads” for the iPhone 4S’ voice-based assistant released last month, Apple today posted two new Siri TV commercials featuring actor John Malkovich. The ads, titled “Joke” and “Life” show Malkovich casually talking to Siri with short sentences and a series of single words such as “weather” or “evening”, perhaps in an effort to showcase both Malkovich’s particular attitude and Siri’s capability of handling short commands with seemingly no context (“evening” returns a series of calendar appointments, “linguica” displays local restaurants).

According to a recent study, the previous commercials featuring Zooey Deschanel and Samuel L. Jackson fared well with viewers, who, reportedly, were highly receptive to familiar faces of celebrities illustrating the latest features of the iPhone in a familiar, almost casual setting. MacRumors has put together a number of possible responses Siri can give to Malkovich’s query – tests performed with the question asked by Samuel L. Jackson showed that, in practice, Siri was a little less accurate than its primetime counterpart.

The new Siri ads are available on Apple’s website, YouTube channel, and we have embedded the official versions below.
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Samuel L. Jackson and Siri Star in New iPhone 4S Commercial (Update: Zooey Deschanel Too)

As noted by The Next Web, U.S. carrier Verizon Wireless aired a new iPhone 4S commercial featuring actor Samuel L. Jackson and Siri, the company’s virtual assistant for the iPhone 4S. Remarkably similar to Apple’s own ads in terms of style and message, the ad places Siri front and center, showcasing various functionalities of the software. Samuel L. Jackson asks his assistant to cancel appointments, create reminders, look up locations, and convert units to prepare for his “date night”. At the end of the commercial, the actor ironically asks Siri to take the night off, to which Siri replies “if you say so”.

Even more ironically, as depicted in the screenshots above, Siri really does reply to that command with a series of different answers.

Verizon Wireless’ official YouTube channel hasn’t been updated yet with the new commercial, and it’s not clear whether Apple’s official ad agency Chiat\Day may have been involved in the creation of the ad. You can check out an official embed after the break.

Update: It appears a full “Siri and celebrities” ad campaign is going live today. Another ad featuring actress Zooey Deschanel just aired as well, for carrier Sprint. It also seems like the same ads are airing with different carriers logo at the end, confirming the Samuel L. Jackson ad wasn’t simply a Verizon Wireless commercial, as initially suggested.

Update 17/4: Apple just posted the official versions of the ads on its website and YouTube channel. Find them below, or on Apple’s website (Date Night, Rainy Day).
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