Apple aired two new iPhone 6s commercials earlier today, highlighting the 4K video shooting capabilities of the device, as well as the Touch ID sensor with various iOS app integrations.
In the 1-minute 4K ad, dubbed 'Onions', Apple imagines a scenario in which a young girl shoots a close-up video of her mother cutting onions that somehow turns into a movie phenomenon. In the ad, the 'Onions' movie even goes on to win an award (with a ceremony hosted by actor Neil Patrick Harris) with a tongue-in-cheek tone that, presumably, wants to communicate how the iPhone's camera can be used to shoot high-quality footage – whether it's an onion or an actual movie.
In the second ad, Apple follows the style of its previous, fast paced iPhone 6s commercials to focus on what can be done with Touch ID on iOS 9. The ad shows people paying for products with Apple Pay, starting a car with Touch ID in a dedicated iPhone app, logging into bank accounts, and more.
Apple posted a new Apple Music ad on YouTube earlier today, featuring Taylor Swift listening and singing along to Drake and Future's Jumpman while running on a treadmill.
The ad, which is called 'Taylor vs. Treadmill' and was posted on Apple's Beats 1 Radio YouTube channel, features the 'Distractingly Good' and 'All the music you want' taglines at the end as Swift falls off the treadmill while still continuing to rap along.
Most notably, however, the ad focuses on Apple Music's support for Activity Playlists, which include selections of songs for various scenarios such as working out or relaxing at home. In this ad, the playlist picked by Taylor Swift is called #GYMFLOW.
You can watch the ad below or check it out on Beats 1's YouTube channel here.
Apple aired a new iPhone 6s commercial earlier today, featuring Sesame Street's popular Cookie Monster character.
The ad is focused on the hands-free Siri capabilities of the iPhone 6s. In the video, Cookie Monster unsurprisingly wants to eat cookies and sets a timer for the oven to finish baking them. Cookie Monster asks Siri to set a timer without interacting with the iPhone's display and then asks Siri to check how much is left in the timer, also without having to press the Home button.
The ad follows various commercials Apple has aired to highlight 3D Touch and Live Photos, two other features available on the iPhone 6s. You can watch the video below.
Your favorite TV shows, movies, games and more are on Apple TV. The future of television is apps.
The commercial – unlike the company's recent iPhone ads – doesn't feature any voiceover; instead, it draws from Apple TV's selection of apps and content to show brief snippets of popular movies and TV shows from Netflix and iTunes, footage from the NBA app, scenes from The Simpsons and Pixar's Inside Out, and more. As for apps, games such as Asphalt and Guitar Hero Live make an appearance alongside icons of other apps from the Apple TV Home screen.
Apple shared two new iPhone 6s commercials last night, once again focusing on the more powerful hardware of this year's iPhone model and hands-free Siri activation via voice.
In the first ad, titled 'Ridiculously Powerful', Apple highlights a number of apps and system features that are faster or more capable thanks to the 6s' hardware. From 3D Touch and games to multitasking, Apple Pay, and camera improvements, the ad follows the style of the company's "The only thing that's changed is everything" campaign with a quick rundown of apps and use cases that are more efficient on the new hardware. Notably, the ad features Jon Favreau and closes to what resembles a Siri command for HomeKit lights, which turn off at the end of the video.
The new 'Hey Siri' commercial is shorter and it includes a few examples of how Siri can be activated without pressing the Home button to reply to messages, look up information on the web, play music, and more. The ad also features actress Penelope Cruz asking a question to the virtual assistant with 'Hey Siri'.
Apple uploaded a new holiday commercial today (just ahead of Thanksgiving in the United States) featuring soul singer Andra Day and Stevie Wonder playing Wonder's 1967 classic 'Someday at Christmas'.
The ad is notable for a couple of reasons. First, it's not focused on any particular Apple product, although MacBooks and Apple Watches make a brief appearance. The theme of the ad is Day and Wonder playing and singing together – the ad immediately highlights VoiceOver integration in GarageBand for Mac, one of the Accessibility features that Wonder uses to interact with OS X and manage recorded tracks in the app.
Titled 'Prince Oseph', the ad shows Bill Hader activating Siri via the "Hey Siri' command, asking the assistant to check his unread emails. One of the messages found by Siri is likely to be a spam message sent by the aforementioned Prince Oseph in relation to "life-changing opportunities" for the making of "many of millions of currency". Hader asks Siri to reply with "Sign me up".
Apple aired three new iPhone 6s ads today, showcasing the device's new Camera and Siri hands-free capabilities.
The Siri ads are two brief videos that build upon Jamie Foxx's previous appearance in Apple's 3D Touch commercial. In the two ads, Foxx is shown activating Siri on an iPhone 6s Plus just by saying "Hey Siri" – one of the new Siri features in iOS 9 for the new iPhones. While they don't show any of the new Siri commands for iOS 9, the ads focus on communicating that holding the Home button is no longer necessary to activate Siri, even if you're not driving.
The 6s Camera commercial is a longer, 1-minute ad in the same style of Apple's "The only thing that's changed is everything" campaign. The video goes through all the new camera and photo functionalities of the 6s, including Live Photos, peek previews with 3D Touch, selfie flash, 4K video, and improved Slo-Mo mode. At the end of the commercial, Golden State Warriors' Stephen Curry is shown scoring a three-pointer as recorded by an iPhone in Slo-Mo.