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Posts tagged with "commercial"

Apple Posts ‘Someday at Christmas’ Ad Featuring Andra Day and Stevie Wonder

Apple uploaded a new holiday commercial today (just ahead of Thanksgiving in the United States) featuring soul singer Andra Day and Stevie Wonder playing Wonder's 1967 classic 'Someday at Christmas'.

The ad is notable for a couple of reasons. First, it's not focused on any particular Apple product, although MacBooks and Apple Watches make a brief appearance. The theme of the ad is Day and Wonder playing and singing together – the ad immediately highlights VoiceOver integration in GarageBand for Mac, one of the Accessibility features that Wonder uses to interact with OS X and manage recorded tracks in the app.

Earlier this year, Apple was honored as a recipient of the Helen Keller Achievement Awards for its implementation of accessible technologies, with a particular mention of VoiceOver by the American Foundation for the Blind.

In a subtle note, the ad closes to a "Love, Apple" message. You can watch the video below.

Apple Posts New iPhone 6s Ad Featuring Bill Hader

Apple aired a new iPhone 6s commercial last night, once again focused on Siri's hands-free capabilities on the new devices running iOS 9.

Titled 'Prince Oseph', the ad shows Bill Hader activating Siri via the "Hey Siri' command, asking the assistant to check his unread emails. One of the messages found by Siri is likely to be a spam message sent by the aforementioned Prince Oseph in relation to "life-changing opportunities" for the making of "many of millions of currency". Hader asks Siri to reply with "Sign me up".

The ad follows Apple's latest campaign focused on highlighting Siri features on the iPhone 6s, which previously saw Jamie Foxx interacting with Apple's virtual assistant in similar scenarios. Hader isn't new to Apple ads, having previously contributed to the company's WWDC video in June 2015. You can watch the video below.

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Apple Posts New iPhone 6s Camera, Siri Commercials

Apple aired three new iPhone 6s ads today, showcasing the device's new Camera and Siri hands-free capabilities.

The Siri ads are two brief videos that build upon Jamie Foxx's previous appearance in Apple's 3D Touch commercial. In the two ads, Foxx is shown activating Siri on an iPhone 6s Plus just by saying "Hey Siri" – one of the new Siri features in iOS 9 for the new iPhones. While they don't show any of the new Siri commands for iOS 9, the ads focus on communicating that holding the Home button is no longer necessary to activate Siri, even if you're not driving.

The 6s Camera commercial is a longer, 1-minute ad in the same style of Apple's "The only thing that's changed is everything" campaign. The video goes through all the new camera and photo functionalities of the 6s, including Live Photos, peek previews with 3D Touch, selfie flash, 4K video, and improved Slo-Mo mode. At the end of the commercial, Golden State Warriors' Stephen Curry is shown scoring a three-pointer as recorded by an iPhone in Slo-Mo.

You can watch Apple's new iPhone 6s commercials below.

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Apple Debuts Six New Apple Watch Adverts

Apple yesterday debuted six new adverts for the Apple Watch. The new adverts are short 15 second pieces which highlight various features of the Apple Watch (from Apple Pay to audio messages to fitness features) and how they can be useful in different contexts.

  • Sprinkle: With Apple Watch, and Apple Pay, buying something on the go is simpler than ever.
  • Date: When you get a new message Apple Watch gently lets you know it’s there, so you can see it right away.
  • Ride: Apple Watch gives you turn-by-turn directions, so if you get a little lost you won’t be for long.
  • Sing: Sending an audio message on your Apple Watch is simple. Just say it and send it.
  • Train: Apple Watch lets you check your heart rate fast so you can keep your heart beating faster.
  • Cycle: Apple Watch tracks every second of your ride, from warm up to cool down.

You can view all the adverts below the break or on YouTube.

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Apple Posts New ‘Photos & Videos’ iPhone Ad

Apple aired a new commercial as part of their "If it's not an iPhone, it's not an iPhone" campaign, this time focusing on the device's camera for photos and videos.

The entire ad showcases full-screen photos and videos taken on the iPhone 6, noting that "every day, millions of amazing photos" are shot with iPhone. Unlike other ads in the campaign, there's no mention of third-party apps – just the iPhone's camera and animations generated by photos and videos. Previously, Apple had featured iPhone photography with the "Shot on iPhone 6" initiative, which was later expanded to ads, films, and billboards across the world.

You can watch Apple's latest iPhone commercial below.

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Apple Posts New iPhone Advert: “Amazing Apps”

Apple's third advert featuring the new "If it's not an iPhone, it's not an iPhone" tagline was today posted online. The new advert, "Amazing Apps", focuses on highlighting the huge amount of apps ("over one and a half million") available on the App Store, and the notion that apps on the iPhone are "hand-picked" and "awe-inspiring".

This is an iPhone, and it comes with something amazing. An App Store with over one and a half million of the best apps available. That's over one and a half million, hand-picked, awe-inspiring, just plain surprising, who knew a phone could do that, apps. If it's not an iPhone, it's not an iPhone.

You can watch the new advert below the break, or on YouTube.

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Apple Posts Four New Apple Watch Commercials

Apple has posted four new commercials for the Apple Watch today, showcasing the device's capabilities for private communication and fitness, as well as a variety of third-party apps for international users. The new commercials follow the same stylistic choices and presentation of the first Apple Watch ads that debuted in April.

In the first two ads, called Closer and Goals, the company demonstrates how it's possible to stay in touch with others and achieve a healthier, more active lifestyle using Apple Watch. In Closer, Apple Watch use cases include Digital Touch, making phone calls, using the Watch as a remote for music, and even playing games. Rather than showing the Watch as a gadget that absorbs a user's time and attention, the message is that Apple Watch can bring people closer to each other in new ways.

In Goals, on the other hand, the company shows how the fitness tracking capabilities of Apple Watch can extend beyond workouts. From brisk walks to yoga and even filling the last three minutes of the activity rings with jumping jacks in the bedroom, achieving goals with Apple Watch includes workouts, but it can be more than that. Also in this case, Apple puts the focus on some of the fitness-oriented third-party Watch apps that have been released so far.

Lastly, in the Beijing and Berlin commercials Apple Watch is presented as a travel companion and a useful extension to the iPhone. While Apple has previously marketed the iPhone as a handy device for traveling thanks to its camera, built-in maps, and rich app ecosystem, the Watch is shown as having more or less the same role but in a more discreet and contextual fashion. These two ads are more focused on the story of Apple Watch as an everyday companion, and traveling to another city or country enables the company to easily condense features and apps in 30 seconds.

As I wrote when the first Apple Watch commercials were released:

Notably, the ads never dwell on each example too long, using multiple mini-stories to convey the glanceable, spontaneous, and brief nature of Watch interactions. With simple and elegant ads Apple is saying that the Watch is a device to get out of technology obsession and let apps come to us (and vice versa) only when necessary.

You can watch the ads below or on Apple's YouTube channel.

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