Titled 'Prince Oseph', the ad shows Bill Hader activating Siri via the "Hey Siri' command, asking the assistant to check his unread emails. One of the messages found by Siri is likely to be a spam message sent by the aforementioned Prince Oseph in relation to "life-changing opportunities" for the making of "many of millions of currency". Hader asks Siri to reply with "Sign me up".
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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, and Dialog, a show where creativity meets technology.