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Apple Posts ‘Someday at Christmas’ Ad Featuring Andra Day and Stevie Wonder

Apple uploaded a new holiday commercial today (just ahead of Thanksgiving in the United States) featuring soul singer Andra Day and Stevie Wonder playing Wonder's 1967 classic 'Someday at Christmas'.

The ad is notable for a couple of reasons. First, it's not focused on any particular Apple product, although MacBooks and Apple Watches make a brief appearance. The theme of the ad is Day and Wonder playing and singing together – the ad immediately highlights VoiceOver integration in GarageBand for Mac, one of the Accessibility features that Wonder uses to interact with OS X and manage recorded tracks in the app.

Earlier this year, Apple was honored as a recipient of the Helen Keller Achievement Awards for its implementation of accessible technologies, with a particular mention of VoiceOver by the American Foundation for the Blind.

In a subtle note, the ad closes to a "Love, Apple" message. You can watch the video below.

Apple Posts New iPhone 6s Ad Featuring Bill Hader

Apple aired a new iPhone 6s commercial last night, once again focused on Siri's hands-free capabilities on the new devices running iOS 9.

Titled 'Prince Oseph', the ad shows Bill Hader activating Siri via the "Hey Siri' command, asking the assistant to check his unread emails. One of the messages found by Siri is likely to be a spam message sent by the aforementioned Prince Oseph in relation to "life-changing opportunities" for the making of "many of millions of currency". Hader asks Siri to reply with "Sign me up".

The ad follows Apple's latest campaign focused on highlighting Siri features on the iPhone 6s, which previously saw Jamie Foxx interacting with Apple's virtual assistant in similar scenarios. Hader isn't new to Apple ads, having previously contributed to the company's WWDC video in June 2015. You can watch the video below.

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Apple Debuts Seven New Apple Watch Adverts

Apple today debuted seven new adverts for the Apple Watch, which follow in the same style as the six Apple Watch adverts that debuted on October 5. These short 15 second pieces highlight various features of the Apple Watch including Apple Pay, different watch bands, music controls and some third party apps including Uber and eBay.

  • Dance: Apple Watch lets you control your music right from your wrist. Whatever song you want to hear, just say it and play it.
  • Skate: If you need to buy something quick, Apple Pay lets you pay in a hurry.
  • Move: Your Apple Watch helps you set and achieve new goals. Even a goal as simple as moving more each day.
  • Play: Apple Watch can send you eBay alerts instantly, so you’ll never miss a bid.
  • Style: New bands, new colors, new ways to change your Apple Watch to match your own look.
  • Kiss: Your Apple Watch will gently let you know when your Uber arrives. But there’s no rush.
  • Travel: Apple Watch puts your boarding pass right on your wrist. Now traveling is one step simpler.

You can view all the adverts below the break or on Apple's website.

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Apple Posts New iPhone Advert: “Apple Pay”

Apple's fourth advert featuring the new "If it's not an iPhone, it's not an iPhone" tagline was last night posted online. The new advert, "Apple Pay", naturally focuses on Apple Pay, demonstrating Apple's contactless payment method available on the iPhone 6 in the US and UK. The advert's narration makes particular mention of how Apple Pay is "faster", "safer" and keeps your information private.

This is an iPhone, and this is Apple Pay, which lets you shop in a faster, simpler way. For groceries, and kicks, toys and your lunchtime fix. It's safer than a credit card and keeps your info, yours. And you can already use it in one million stores. If it's not an iPhone, it's not an iPhone.

You can watch the new advert below the break, or on YouTube.

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Apple Posts New ‘Photos & Videos’ iPhone Ad

Apple aired a new commercial as part of their "If it's not an iPhone, it's not an iPhone" campaign, this time focusing on the device's camera for photos and videos.

The entire ad showcases full-screen photos and videos taken on the iPhone 6, noting that "every day, millions of amazing photos" are shot with iPhone. Unlike other ads in the campaign, there's no mention of third-party apps – just the iPhone's camera and animations generated by photos and videos. Previously, Apple had featured iPhone photography with the "Shot on iPhone 6" initiative, which was later expanded to ads, films, and billboards across the world.

You can watch Apple's latest iPhone commercial below.

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‘Apps at a Tap’: Apple Posts Three New Apple Watch Ads Focusing on Travel, Fitness and Music Apps

Apple tonight debuted three new ads for the Apple Watch, each featuring the new tagline of 'Apps at a tap'. Unlike Apple's most recent Apple Watch ads from earlier this month which showed the Apple Watch in use by people in real world situations, today's ads (which are brief 15 second clips) simply feature quick demos of various Apple Watch apps.

The three ads each have a different theme, with one focused on travel apps, another on fitness apps and a third on music apps. Some of the apps featured include Uber, Expedia, WaterMinder, Shazam and StubHub.

You can view the new ads below the break or on YouTube: Travel Apps, Fitness Apps, Music Apps.

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Apple Posts New iPhone Advert: “Amazing Apps”

Apple's third advert featuring the new "If it's not an iPhone, it's not an iPhone" tagline was today posted online. The new advert, "Amazing Apps", focuses on highlighting the huge amount of apps ("over one and a half million") available on the App Store, and the notion that apps on the iPhone are "hand-picked" and "awe-inspiring".

This is an iPhone, and it comes with something amazing. An App Store with over one and a half million of the best apps available. That's over one and a half million, hand-picked, awe-inspiring, just plain surprising, who knew a phone could do that, apps. If it's not an iPhone, it's not an iPhone.

You can watch the new advert below the break, or on YouTube.

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Apple Posts Four New Apple Watch Commercials

Apple has posted four new commercials for the Apple Watch today, showcasing the device's capabilities for private communication and fitness, as well as a variety of third-party apps for international users. The new commercials follow the same stylistic choices and presentation of the first Apple Watch ads that debuted in April.

In the first two ads, called Closer and Goals, the company demonstrates how it's possible to stay in touch with others and achieve a healthier, more active lifestyle using Apple Watch. In Closer, Apple Watch use cases include Digital Touch, making phone calls, using the Watch as a remote for music, and even playing games. Rather than showing the Watch as a gadget that absorbs a user's time and attention, the message is that Apple Watch can bring people closer to each other in new ways.

In Goals, on the other hand, the company shows how the fitness tracking capabilities of Apple Watch can extend beyond workouts. From brisk walks to yoga and even filling the last three minutes of the activity rings with jumping jacks in the bedroom, achieving goals with Apple Watch includes workouts, but it can be more than that. Also in this case, Apple puts the focus on some of the fitness-oriented third-party Watch apps that have been released so far.

Lastly, in the Beijing and Berlin commercials Apple Watch is presented as a travel companion and a useful extension to the iPhone. While Apple has previously marketed the iPhone as a handy device for traveling thanks to its camera, built-in maps, and rich app ecosystem, the Watch is shown as having more or less the same role but in a more discreet and contextual fashion. These two ads are more focused on the story of Apple Watch as an everyday companion, and traveling to another city or country enables the company to easily condense features and apps in 30 seconds.

As I wrote when the first Apple Watch commercials were released:

Notably, the ads never dwell on each example too long, using multiple mini-stories to convey the glanceable, spontaneous, and brief nature of Watch interactions. With simple and elegant ads Apple is saying that the Watch is a device to get out of technology obsession and let apps come to us (and vice versa) only when necessary.

You can watch the ads below or on Apple's YouTube channel.

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