Apple's fourth advert featuring the new "If it's not an iPhone, it's not an iPhone" tagline was last night posted online. The new advert, "Apple Pay", naturally focuses on Apple Pay, demonstrating Apple's contactless payment method available on the iPhone 6 in the US and UK. The advert's narration makes particular mention of how Apple Pay is "faster", "safer" and keeps your information private.
This is an iPhone, and this is Apple Pay, which lets you shop in a faster, simpler way. For groceries, and kicks, toys and your lunchtime fix. It's safer than a credit card and keeps your info, yours. And you can already use it in one million stores. If it's not an iPhone, it's not an iPhone.
You can watch the new advert below the break, or on YouTube.