Posts tagged with "ad"

Apple Debuts New Apple TV Ad, ‘Father Time’

Actor Michael B. Jordan and NBA legend Kobe Bryant star in a new Apple TV commercial called 'Father Time' that highlights the Apple TV's Siri integration. Bryant who announced his retirement at the end of the 2015-16 NBA season, sits down on a couch with Jordan and says "Siri, open the NBA app." The app opens and the two begin watching footage of Bryant's early career. Bryant explains to Jordan, "That's the guy you're playing in this movie, a cold blooded assassin."

Jordan clearly has something different in mind. He grabs the remote and asks Siri to play The Curious Case of Benjamin Button and then to fast forward to 20:36 where he pauses the movie on an image of Brad Pitt as an old man and says "Now that's the guy I'm playing in this movie", at which point Bryant kicks Jordan out. The minute-long advertisement is funny and cleverly manages to incorporate both sports and movie content on the Apple TV, while also demoing some of the core Siri features on the Apple TV.


Apple Posts Apple Music Ad Featuring Taylor Swift

Apple posted a new Apple Music ad on YouTube earlier today, featuring Taylor Swift listening and singing along to Drake and Future's Jumpman while running on a treadmill.

The ad, which is called 'Taylor vs. Treadmill' and was posted on Apple's Beats 1 Radio YouTube channel, features the 'Distractingly Good' and 'All the music you want' taglines at the end as Swift falls off the treadmill while still continuing to rap along.

Most notably, however, the ad focuses on Apple Music's support for Activity Playlists, which include selections of songs for various scenarios such as working out or relaxing at home. In this ad, the playlist picked by Taylor Swift is called #GYMFLOW.

You can watch the ad below or check it out on Beats 1's YouTube channel here.

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Apple Airs New iPhone 6s Ad Featuring Cookie Monster

Apple aired a new iPhone 6s commercial earlier today, featuring Sesame Street's popular Cookie Monster character.

The ad is focused on the hands-free Siri capabilities of the iPhone 6s. In the video, Cookie Monster unsurprisingly wants to eat cookies and sets a timer for the oven to finish baking them. Cookie Monster asks Siri to set a timer without interacting with the iPhone's display and then asks Siri to check how much is left in the timer, also without having to press the Home button.

The ad follows various commercials Apple has aired to highlight 3D Touch and Live Photos, two other features available on the iPhone 6s. You can watch the video below.

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Apple Launches Advertising Campaign for Apple News

Speaking of Apple News, Peter Kafka of Re/code reports that Apple has started an advertising campaign focused on the iOS 9 app.

Remember Apple News? Figured. Apple would like to change that, so it’s launching an ad campaign promoting the news aggregator it launched, without much fanfare, last fall.

If you’re in San Francisco, Chicago or New York, you might see the ads on billboards and in airports; the rest of you will have to look for it online.

You can see two examples of the billboards in Re/code's article, one featuring ESPN and the other featuring VICE – but Kafka notes that Apple is also working with Vox Media.

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Apple Posts New iPhone 6s Ads Focusing on 3D Touch and Live Photos

Apple yesterday published two new iPhone 6s commercials, this time focusing on two features that are available exclusively on the new iPhone 6s; Live Photos and 3D Touch.

You can watch the videos below break, and we have also included a transcription of the two commercials.

Previous iPhone 6s adverts have included 'Ridiculously Powerful', 'Prince Oseph', 'Hey Siri', 'Flip a Coin', 'Crush', and 'The Camera'.

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Apple Airs New ‘The Future of Television’ Apple TV Ad

Apple aired a new one-minute Apple TV ad today, once again highlighting the device's new Siri features and native app platform.

Your favorite TV shows, movies, games and more are on Apple TV. The future of television is apps.

The commercial – unlike the company's recent iPhone ads – doesn't feature any voiceover; instead, it draws from Apple TV's selection of apps and content to show brief snippets of popular movies and TV shows from Netflix and iTunes, footage from the NBA app, scenes from The Simpsons and Pixar's Inside Out, and more. As for apps, games such as Asphalt and Guitar Hero Live make an appearance alongside icons of other apps from the Apple TV Home screen.

The commercial is an extended version of Apple's shorter Apple TV videos and is part of a campaign that also includes billboards reminiscent of the company's iconic six-color logo. You can watch the video below.

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Apple Posts ‘Someday at Christmas’ Ad Featuring Andra Day and Stevie Wonder

Apple uploaded a new holiday commercial today (just ahead of Thanksgiving in the United States) featuring soul singer Andra Day and Stevie Wonder playing Wonder's 1967 classic 'Someday at Christmas'.

The ad is notable for a couple of reasons. First, it's not focused on any particular Apple product, although MacBooks and Apple Watches make a brief appearance. The theme of the ad is Day and Wonder playing and singing together – the ad immediately highlights VoiceOver integration in GarageBand for Mac, one of the Accessibility features that Wonder uses to interact with OS X and manage recorded tracks in the app.

Earlier this year, Apple was honored as a recipient of the Helen Keller Achievement Awards for its implementation of accessible technologies, with a particular mention of VoiceOver by the American Foundation for the Blind.

In a subtle note, the ad closes to a "Love, Apple" message. You can watch the video below.


Apple Posts New iPhone 6s Ad Featuring Bill Hader

Apple aired a new iPhone 6s commercial last night, once again focused on Siri's hands-free capabilities on the new devices running iOS 9.

Titled 'Prince Oseph', the ad shows Bill Hader activating Siri via the "Hey Siri' command, asking the assistant to check his unread emails. One of the messages found by Siri is likely to be a spam message sent by the aforementioned Prince Oseph in relation to "life-changing opportunities" for the making of "many of millions of currency". Hader asks Siri to reply with "Sign me up".

The ad follows Apple's latest campaign focused on highlighting Siri features on the iPhone 6s, which previously saw Jamie Foxx interacting with Apple's virtual assistant in similar scenarios. Hader isn't new to Apple ads, having previously contributed to the company's WWDC video in June 2015. You can watch the video below.

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Apple Debuts Seven New Apple Watch Adverts

Apple today debuted seven new adverts for the Apple Watch, which follow in the same style as the six Apple Watch adverts that debuted on October 5. These short 15 second pieces highlight various features of the Apple Watch including Apple Pay, different watch bands, music controls and some third party apps including Uber and eBay.

  • Dance: Apple Watch lets you control your music right from your wrist. Whatever song you want to hear, just say it and play it.
  • Skate: If you need to buy something quick, Apple Pay lets you pay in a hurry.
  • Move: Your Apple Watch helps you set and achieve new goals. Even a goal as simple as moving more each day.
  • Play: Apple Watch can send you eBay alerts instantly, so you’ll never miss a bid.
  • Style: New bands, new colors, new ways to change your Apple Watch to match your own look.
  • Kiss: Your Apple Watch will gently let you know when your Uber arrives. But there’s no rush.
  • Travel: Apple Watch puts your boarding pass right on your wrist. Now traveling is one step simpler.

You can view all the adverts below the break or on Apple's website.

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