You can watch the videos below break, and we have also included a transcription of the two commercials.
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Apple aired a new one-minute Apple TV ad today, once again highlighting the device's new Siri features and native app platform.
Your favorite TV shows, movies, games and more are on Apple TV. The future of television is apps.
The commercial – unlike the company's recent iPhone ads – doesn't feature any voiceover; instead, it draws from Apple TV's selection of apps and content to show brief snippets of popular movies and TV shows from Netflix and iTunes, footage from the NBA app, scenes from The Simpsons and Pixar's Inside Out, and more. As for apps, games such as Asphalt and Guitar Hero Live make an appearance alongside icons of other apps from the Apple TV Home screen.
The commercial is an extended version of Apple's shorter Apple TV videos and is part of a campaign that also includes billboards reminiscent of the company's iconic six-color logo. You can watch the video below.
Apple uploaded a new holiday commercial today (just ahead of Thanksgiving in the United States) featuring soul singer Andra Day and Stevie Wonder playing Wonder's 1967 classic 'Someday at Christmas'.
The ad is notable for a couple of reasons. First, it's not focused on any particular Apple product, although MacBooks and Apple Watches make a brief appearance. The theme of the ad is Day and Wonder playing and singing together – the ad immediately highlights VoiceOver integration in GarageBand for Mac, one of the Accessibility features that Wonder uses to interact with OS X and manage recorded tracks in the app.
Earlier this year, Apple was honored as a recipient of the Helen Keller Achievement Awards for its implementation of accessible technologies, with a particular mention of VoiceOver by the American Foundation for the Blind.
In a subtle note, the ad closes to a "Love, Apple" message. You can watch the video below.
Apple aired a new iPhone 6s commercial last night, once again focused on Siri's hands-free capabilities on the new devices running iOS 9.
Titled 'Prince Oseph', the ad shows Bill Hader activating Siri via the "Hey Siri' command, asking the assistant to check his unread emails. One of the messages found by Siri is likely to be a spam message sent by the aforementioned Prince Oseph in relation to "life-changing opportunities" for the making of "many of millions of currency". Hader asks Siri to reply with "Sign me up".
The ad follows Apple's latest campaign focused on highlighting Siri features on the iPhone 6s, which previously saw Jamie Foxx interacting with Apple's virtual assistant in similar scenarios. Hader isn't new to Apple ads, having previously contributed to the company's WWDC video in June 2015. You can watch the video below.
Apple today debuted seven new adverts for the Apple Watch, which follow in the same style as the six Apple Watch adverts that debuted on October 5. These short 15 second pieces highlight various features of the Apple Watch including Apple Pay, different watch bands, music controls and some third party apps including Uber and eBay.
- Dance: Apple Watch lets you control your music right from your wrist. Whatever song you want to hear, just say it and play it.
- Skate: If you need to buy something quick, Apple Pay lets you pay in a hurry.
- Move: Your Apple Watch helps you set and achieve new goals. Even a goal as simple as moving more each day.
- Play: Apple Watch can send you eBay alerts instantly, so you’ll never miss a bid.
- Style: New bands, new colors, new ways to change your Apple Watch to match your own look.
- Kiss: Your Apple Watch will gently let you know when your Uber arrives. But there’s no rush.
- Travel: Apple Watch puts your boarding pass right on your wrist. Now traveling is one step simpler.
You can view all the adverts below the break or on Apple's website.
Apple's fourth advert featuring the new "If it's not an iPhone, it's not an iPhone" tagline was last night posted online. The new advert, "Apple Pay", naturally focuses on Apple Pay, demonstrating Apple's contactless payment method available on the iPhone 6 in the US and UK. The advert's narration makes particular mention of how Apple Pay is "faster", "safer" and keeps your information private.
This is an iPhone, and this is Apple Pay, which lets you shop in a faster, simpler way. For groceries, and kicks, toys and your lunchtime fix. It's safer than a credit card and keeps your info, yours. And you can already use it in one million stores. If it's not an iPhone, it's not an iPhone.
You can watch the new advert below the break, or on YouTube.
Apple aired a new commercial as part of their "If it's not an iPhone, it's not an iPhone" campaign, this time focusing on the device's camera for photos and videos.
The entire ad showcases full-screen photos and videos taken on the iPhone 6, noting that "every day, millions of amazing photos" are shot with iPhone. Unlike other ads in the campaign, there's no mention of third-party apps – just the iPhone's camera and animations generated by photos and videos. Previously, Apple had featured iPhone photography with the "Shot on iPhone 6" initiative, which was later expanded to ads, films, and billboards across the world.
You can watch Apple's latest iPhone commercial below.
Apple tonight debuted three new ads for the Apple Watch, each featuring the new tagline of 'Apps at a tap'. Unlike Apple's most recent Apple Watch ads from earlier this month which showed the Apple Watch in use by people in real world situations, today's ads (which are brief 15 second clips) simply feature quick demos of various Apple Watch apps.
The three ads each have a different theme, with one focused on travel apps, another on fitness apps and a third on music apps. Some of the apps featured include Uber, Expedia, WaterMinder, Shazam and StubHub.
Every iPhone we’ve made — and we mean every single one — was built on the same belief. That a phone should be more than a collection of features. That, above all, a phone should be absolutely simple, beautiful, and magical to use.