Apple aired two new iPhone 6s commercials earlier today, highlighting the 4K video shooting capabilities of the device, as well as the Touch ID sensor with various iOS app integrations.
In the 1-minute 4K ad, dubbed 'Onions', Apple imagines a scenario in which a young girl shoots a close-up video of her mother cutting onions that somehow turns into a movie phenomenon. In the ad, the 'Onions' movie even goes on to win an award (with a ceremony hosted by actor Neil Patrick Harris) with a tongue-in-cheek tone that, presumably, wants to communicate how the iPhone's camera can be used to shoot high-quality footage – whether it's an onion or an actual movie.
In the second ad, Apple follows the style of its previous, fast paced iPhone 6s commercials to focus on what can be done with Touch ID on iOS 9. The ad shows people paying for products with Apple Pay, starting a car with Touch ID in a dedicated iPhone app, logging into bank accounts, and more.
Actor Michael B. Jordan and NBA legend Kobe Bryant star in a new Apple TV commercial called 'Father Time' that highlights the Apple TV's Siri integration. Bryant who announced his retirement at the end of the 2015-16 NBA season, sits down on a couch with Jordan and says "Siri, open the NBA app." The app opens and the two begin watching footage of Bryant's early career. Bryant explains to Jordan, "That's the guy you're playing in this movie, a cold blooded assassin."
Jordan clearly has something different in mind. He grabs the remote and asks Siri to play The Curious Case of Benjamin Button and then to fast forward to 20:36 where he pauses the movie on an image of Brad Pitt as an old man and says "Now that's the guy I'm playing in this movie", at which point Bryant kicks Jordan out. The minute-long advertisement is funny and cleverly manages to incorporate both sports and movie content on the Apple TV, while also demoing some of the core Siri features on the Apple TV.
Apple posted a new Apple Music ad on YouTube earlier today, featuring Taylor Swift listening and singing along to Drake and Future's Jumpman while running on a treadmill.
The ad, which is called 'Taylor vs. Treadmill' and was posted on Apple's Beats 1 Radio YouTube channel, features the 'Distractingly Good' and 'All the music you want' taglines at the end as Swift falls off the treadmill while still continuing to rap along.
Most notably, however, the ad focuses on Apple Music's support for Activity Playlists, which include selections of songs for various scenarios such as working out or relaxing at home. In this ad, the playlist picked by Taylor Swift is called #GYMFLOW.
You can watch the ad below or check it out on Beats 1's YouTube channel here.
Apple aired a new iPhone 6s commercial earlier today, featuring Sesame Street's popular Cookie Monster character.
The ad is focused on the hands-free Siri capabilities of the iPhone 6s. In the video, Cookie Monster unsurprisingly wants to eat cookies and sets a timer for the oven to finish baking them. Cookie Monster asks Siri to set a timer without interacting with the iPhone's display and then asks Siri to check how much is left in the timer, also without having to press the Home button.
The ad follows various commercials Apple has aired to highlight 3D Touch and Live Photos, two other features available on the iPhone 6s. You can watch the video below.
Your favorite TV shows, movies, games and more are on Apple TV. The future of television is apps.
The commercial – unlike the company's recent iPhone ads – doesn't feature any voiceover; instead, it draws from Apple TV's selection of apps and content to show brief snippets of popular movies and TV shows from Netflix and iTunes, footage from the NBA app, scenes from The Simpsons and Pixar's Inside Out, and more. As for apps, games such as Asphalt and Guitar Hero Live make an appearance alongside icons of other apps from the Apple TV Home screen.
Apple uploaded a new holiday commercial today (just ahead of Thanksgiving in the United States) featuring soul singer Andra Day and Stevie Wonder playing Wonder's 1967 classic 'Someday at Christmas'.
The ad is notable for a couple of reasons. First, it's not focused on any particular Apple product, although MacBooks and Apple Watches make a brief appearance. The theme of the ad is Day and Wonder playing and singing together – the ad immediately highlights VoiceOver integration in GarageBand for Mac, one of the Accessibility features that Wonder uses to interact with OS X and manage recorded tracks in the app.
Titled 'Prince Oseph', the ad shows Bill Hader activating Siri via the "Hey Siri' command, asking the assistant to check his unread emails. One of the messages found by Siri is likely to be a spam message sent by the aforementioned Prince Oseph in relation to "life-changing opportunities" for the making of "many of millions of currency". Hader asks Siri to reply with "Sign me up".