Apple posted a new iPad Pro commercial today, highlighting the nature of the device as a new kind of computer.
The ad follows a simple model: it showcases common usage of an iPad Pro with accessories, apps, and system features that aren't available on traditional computers. The video jumps from showing the Apple Pencil to mentioning the iPad's touch screen, the detachable Smart Keyboard, and apps like Office and Procreate that offer unique functionality on iOS 9. At the end, iMessage in Split View and Picture in Picture (also two features of last year's iPad-focused iOS 9 update) make an appearance.
In the narration of the ad, Apple explains:
Just when you think you know what a computer is, you see a keyboard that can just get out of the way. And a screen you can touch and even write on. When you see a computer that can do all that, it might just make you wonder – "Hey, what else can it do?"
The video closes with the tagline "Imagine what your computer could do if it was an iPad Pro".
The iPad Pro's new commercial comes at an interesting time for Apple. The company announced its latest iPad, the 9.7-inch iPad Pro, as the "ultimate PC replacement" for Windows switchers, but its upcoming iOS 10 update only includes minor iPad changes – a departure from iOS 9's iPad breakthroughs. On the other hand, the iPad line recently returned to revenue growth after several quarters, likely thanks to the iPad Pro and its higher selling price.
Explaining to consumers how an iPad can be a PC replacement and, at the same time, a new take on desktop computing has always been one of Apple's toughest propositions. This new iPad Pro commercial seems to start from the basics again, asking what a computer truly is and how it can be different. It'll be interesting to see if a wider marketing campaign and more commercials will follow.
You can watch the video below.
Having a good camera won’t make you a better photographer, but having a good camera with you all the time means you have a chance to capture something special when the opportunity presents itself. That’s the power of Apple’s Shot on iPhone series.
Today, Apple released a special 30 second Shot on iPhone television advertisement called ‘Mother’s Day.’ The ad features photographs of mothers and their children, including three short video clips. Each photo also lists the first name and last initial of the photographer who took it.
Apple aired two new iPhone 6s commercials earlier today, highlighting the 4K video shooting capabilities of the device, as well as the Touch ID sensor with various iOS app integrations.
In the 1-minute 4K ad, dubbed 'Onions', Apple imagines a scenario in which a young girl shoots a close-up video of her mother cutting onions that somehow turns into a movie phenomenon. In the ad, the 'Onions' movie even goes on to win an award (with a ceremony hosted by actor Neil Patrick Harris) with a tongue-in-cheek tone that, presumably, wants to communicate how the iPhone's camera can be used to shoot high-quality footage – whether it's an onion or an actual movie.
In the second ad, Apple follows the style of its previous, fast paced iPhone 6s commercials to focus on what can be done with Touch ID on iOS 9. The ad shows people paying for products with Apple Pay, starting a car with Touch ID in a dedicated iPhone app, logging into bank accounts, and more.
You can watch the ads below.
Actor Michael B. Jordan and NBA legend Kobe Bryant star in a new Apple TV commercial called 'Father Time' that highlights the Apple TV's Siri integration. Bryant who announced his retirement at the end of the 2015-16 NBA season, sits down on a couch with Jordan and says "Siri, open the NBA app." The app opens and the two begin watching footage of Bryant's early career. Bryant explains to Jordan, "That's the guy you're playing in this movie, a cold blooded assassin."
Jordan clearly has something different in mind. He grabs the remote and asks Siri to play The Curious Case of Benjamin Button and then to fast forward to 20:36 where he pauses the movie on an image of Brad Pitt as an old man and says "Now that's the guy I'm playing in this movie", at which point Bryant kicks Jordan out. The minute-long advertisement is funny and cleverly manages to incorporate both sports and movie content on the Apple TV, while also demoing some of the core Siri features on the Apple TV.
Apple posted a new Apple Music ad on YouTube earlier today, featuring Taylor Swift listening and singing along to Drake and Future's Jumpman while running on a treadmill.
The ad, which is called 'Taylor vs. Treadmill' and was posted on Apple's Beats 1 Radio YouTube channel, features the 'Distractingly Good' and 'All the music you want' taglines at the end as Swift falls off the treadmill while still continuing to rap along.
Most notably, however, the ad focuses on Apple Music's support for Activity Playlists, which include selections of songs for various scenarios such as working out or relaxing at home. In this ad, the playlist picked by Taylor Swift is called #GYMFLOW.
You can watch the ad below or check it out on Beats 1's YouTube channel here.
Apple aired a new iPhone 6s commercial earlier today, featuring Sesame Street's popular Cookie Monster character.
The ad is focused on the hands-free Siri capabilities of the iPhone 6s. In the video, Cookie Monster unsurprisingly wants to eat cookies and sets a timer for the oven to finish baking them. Cookie Monster asks Siri to set a timer without interacting with the iPhone's display and then asks Siri to check how much is left in the timer, also without having to press the Home button.
The ad follows various commercials Apple has aired to highlight 3D Touch and Live Photos, two other features available on the iPhone 6s. You can watch the video below.
Speaking of Apple News, Peter Kafka of Re/code reports that Apple has started an advertising campaign focused on the iOS 9 app.
Remember Apple News? Figured. Apple would like to change that, so it’s launching an ad campaign promoting the news aggregator it launched, without much fanfare, last fall.
If you’re in San Francisco, Chicago or New York, you might see the ads on billboards and in airports; the rest of you will have to look for it online.
You can see two examples of the billboards in Re/code's article, one featuring ESPN and the other featuring VICE – but Kafka notes that Apple is also working with Vox Media.
Apple yesterday published two new iPhone 6s commercials, this time focusing on two features that are available exclusively on the new iPhone 6s; Live Photos and 3D Touch.
You can watch the videos below break, and we have also included a transcription of the two commercials.
Previous iPhone 6s adverts have included 'Ridiculously Powerful', 'Prince Oseph', 'Hey Siri', 'Flip a Coin', 'Crush', and 'The Camera'.
Apple aired a new one-minute Apple TV ad today, once again highlighting the device's new Siri features and native app platform.
Your favorite TV shows, movies, games and more are on Apple TV. The future of television is apps.
The commercial – unlike the company's recent iPhone ads – doesn't feature any voiceover; instead, it draws from Apple TV's selection of apps and content to show brief snippets of popular movies and TV shows from Netflix and iTunes, footage from the NBA app, scenes from The Simpsons and Pixar's Inside Out, and more. As for apps, games such as Asphalt and Guitar Hero Live make an appearance alongside icons of other apps from the Apple TV Home screen.
The commercial is an extended version of Apple's shorter Apple TV videos and is part of a campaign that also includes billboards reminiscent of the company's iconic six-color logo. You can watch the video below.