Coinciding with Sunday's Academy Awards Ceremony, Apple debuted a new iPad advert with a focus on making films. The advert features students from Los Angeles County High School for the Arts (LACHSA) as they prepare and shoot films for a school project. Also featured in the advert is Martin Scorsese, with audio excerpts from his 2014 commencement speech to the NYU Tisch School of the Arts serving as the narration to the advert.
iPad is the ultimate tool for independent filmmakers. It lets them chase their ambitions and dive deeper into the work they’re so passionate about. Learn how students at Los Angeles County High School for the Arts relied on the power and versatility of iPad to write, produce, shoot, score, and edit their films in a matter of days.
Like most of Apple's recent adverts, they've set up a page on their website with more information about the advert and those featured in it. As noted on the page, the apps featured in this advert are Final Draft Writer, FiLMiC Pro, Garageband, and VideoGrade.