Having a good camera won’t make you a better photographer, but having a good camera with you all the time means you have a chance to capture something special when the opportunity presents itself. That’s the power of Apple’s Shot on iPhone series.

Today, Apple released a special 30 second Shot on iPhone television advertisement called ‘Mother’s Day.’ The ad features photographs of mothers and their children, including three short video clips. Each photo also lists the first name and last initial of the photographer who took it.