Apple aired two new iPhone 6s commercials earlier today, highlighting the 4K video shooting capabilities of the device, as well as the Touch ID sensor with various iOS app integrations.
In the 1-minute 4K ad, dubbed ‘Onions’, Apple imagines a scenario in which a young girl shoots a close-up video of her mother cutting onions that somehow turns into a movie phenomenon. In the ad, the ‘Onions’ movie even goes on to win an award (with a ceremony hosted by actor Neil Patrick Harris) with a tongue-in-cheek tone that, presumably, wants to communicate how the iPhone’s camera can be used to shoot high-quality footage – whether it’s an onion or an actual movie.
In the second ad, Apple follows the style of its previous, fast paced iPhone 6s commercials to focus on what can be done with Touch ID on iOS 9. The ad shows people paying for products with Apple Pay, starting a car with Touch ID in a dedicated iPhone app, logging into bank accounts, and more.
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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, and Dialog, a show where creativity meets technology.