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Apple Posts New iPhone 6s Ads Focusing on 3D Touch and Live Photos

Apple yesterday published two new iPhone 6s commercials, this time focusing on two features that are available exclusively on the new iPhone 6s; Live Photos and 3D Touch.

You can watch the videos below break, and we have also included a transcription of the two commercials.

Previous iPhone 6s adverts have included ‘Ridiculously Powerful’, ‘Prince Oseph’, ‘Hey Siri’, ‘Flip a Coin’, ‘Crush’, and ‘The Camera’.

Live Photos: This is a cat. And this is a Live Photo of a cat. Live Photos are more than just photos. They come alive when you touch them. And then they go back to still when you let go. So every time you take a picture, you get more than just a photo. You get to relive the moment. Because it teleports you through space and time. I’m kidding. Time travel is dangerous.


Less Time: 3D Touch on iPhone 6s responds to the pressure of your finger so you can do a tonne of stuff in a lot less time. Like look at a site without going to it. Or watch a video without opening it. You can do pretty much everything faster. Shooting stuff. Music stuff. Couch shopping. Shoe shopping. Running. Kind of. Checking a flight from an email. [Aubrey Plaza: I’m peeking my flight. I’m not peeking my flight. I’m peeking my…wait, I missed my flight.] Owl photos. Desert photos. Photos of… Dolphins! A high-stepping man… Pizza GIFs. It’s all faster with 3D Touch on iPhone 6s.

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