Apple shared five new videos on its YouTube channel today, all of which center around working on an iPad Pro. Each video covers a different iPad workflow, as described by the following titles:
- A new way to host your own podcast
- A new way to create a presentation
- A new way to go paperless
- A new way to take notes
- A new way to design your space
What I love about these videos, each of which are just over a minute long, is that they demonstrate the actual apps and workflows you can use to accomplish these tasks on the iPad Pro. For example, the podcast hosting video features Anchor for recording, editing, and publishing the podcast, Files for adding audio from an external source, and GoodNotes for holding your speaking notes. The video on taking notes features Notability exclusively, highlighting the app’s versatility for handwritten and typed notes, drawings, and audio recordings.
Each of the five videos ends the same way, by stating that the video was filmed, edited, designed, and made entirely with the iPad Pro. I can’t imagine a better way Apple could push the message that the iPad is a device for getting real work done.
Today Apple launched four new 15-second ads, each of which highlights the iPad’s capabilities in common domains – travel, notes, paperwork, and portability – compared to common tools in those same settings.
Two of the ads showcase the iPad’s usefulness as a paperless solution in the workplace and at school. While other employees and students wrangle with messy desks full of disorganized papers, the iPad users in the ads access all their documents and books from the compact tablet. Another ad takes place on an airplane, where flyers have tray tables that are over-crowded with their meal and laptops – the iPad Pro user, however, simply collapses the Smart Keyboard and uses the iPad in tablet mode to free up more space. Finally, the last ad shows users packing overstuffed bags with items like books, while the iPad user easily throws their sleek device into a backpack.
Apple clearly wants to convey how the iPad can make people’s lives easier and more organized – a fitting message during a season packed with travel and back-to-school plans.
Today, Apple introduced a new search ad product called Search Ads Basic. The existing search ad service, which was introduced a little over a year ago, has been renamed Search Ads Advanced.
Search Ads Basic offers fewer of the advanced options and tracking available in Search Ads Advanced and spending is capped at $5,000 per month, but developers only pay for installations generated by their search ads. In contrast, developers pay every time someone taps on an ad under the Search Ads Advanced program, whether or not the tap results in a purchase. To get started, all that is needed is to pick the app to be advertised, set a spending budget, and choose a maximum per-user installation cost, for which Apple provides a suggested maximum based on historical App Store data.
Apple is positioning Search Ads Basic as an alternative for developers who don’t have the time to fiddle with the more sophisticated options available with Search Ads Advanced. There is no doubt the process is simple. I set up a campaign for my app Blink in less than a minute.
With a $5,000 per month spending limit the new program also seems tailored to smaller developers who may be uncomfortable paying for taps or managing the more complex options of a Search Ads Advanced campaign. Although larger development shops are not precluded from using Basic, the spending limit should discourage larger companies with big advertising budgets.
Currently, Search Ads Basic is limited to US App Store, but it will be rolling out to the stores in additional countries later. As it did last year, Apple is sending email messages to developers offering a $100 credit to try Search Ads.
Just ahead of Thanksgiving in the United States, Apple posted their annual holiday ad on YouTube earlier today. The company’s holiday commercials have become a tradition in recent years, and they tend to carry a message that goes beyond advertising the specific features of Apple products.
This year’s ad, titled Sway, is all about AirPods and Apple Music. The video is set on Tuesday, December 19, and follows a woman who starts dancing and walking down a street as she listen to Sam Smith’s Palace on her AirPods. The performance continues after she bumps into a man walking by and the two start dancing together in the snow while sharing AirPods. The ad cuts back to reality and the tagline “move someone this holiday” appears. As with holiday ads in previous years, Apple picked a beautiful song to accompany the video; the incredible choreography nicely complements the idea of sharing a moment with someone through music.
Apple’s 2017 holiday commercial follows last year’s ‘Frankie’s Holiday’ and 2015’s ‘Someday at Christmas’ featuring Andra Day and Steve Wonder. You can watch the video below.
Apple posted a series of five short videos to YouTube today encouraging consumers to switch to the iPhone. The spots, which are each just 16 seconds long, take place on a two-tone stage. The left side of each set is a plain gray color and represents ‘your phone.’ The more colorful, right-hand side of the stage is the iPhone.
The ads make the case that:
- It’s easy to move your photos from another phone to the iPhone;
- Moving to the iPhone from another phone is straightforward;
- The iPhone is faster than your current phone;
- Your privacy is protected by the iPhone; and
- Switching to get a better music experience is simple.
None of the ads have any dialogue. Instead, they use humorous skits and music to make each point.
You can check out all five spots after the break.
Apple released a new ad in its ‘practically magic’ series highlighting the video recording capabilities of the iPhone 7. The ad begins with a cinematic scene of two young actors performing Shakespeare’s Romeo & Juliet. The camera cuts to a third person perspective to reveal that it’s not a film playing in a theater, but a school play being recorded by a dad in the audience with his iPhone 7. The ad ends with the tag line ‘your movies look like movies on iPhone 7.’
Apple yesterday published two new iPhone 6s commercials, this time focusing on two features that are available exclusively on the new iPhone 6s; Live Photos and 3D Touch.
You can watch the videos below break, and we have also included a transcription of the two commercials.
Previous iPhone 6s adverts have included ‘Ridiculously Powerful’, ‘Prince Oseph’, ‘Hey Siri’, ‘Flip a Coin’, ‘Crush’, and ‘The Camera’.
Apple shared two new iPhone 6s commercials last night, once again focusing on the more powerful hardware of this year’s iPhone model and hands-free Siri activation via voice.
In the first ad, titled ‘Ridiculously Powerful’, Apple highlights a number of apps and system features that are faster or more capable thanks to the 6s’ hardware. From 3D Touch and games to multitasking, Apple Pay, and camera improvements, the ad follows the style of the company’s “The only thing that’s changed is everything” campaign with a quick rundown of apps and use cases that are more efficient on the new hardware. Notably, the ad features Jon Favreau and closes to what resembles a Siri command for HomeKit lights, which turn off at the end of the video.
The new ‘Hey Siri’ commercial is shorter and it includes a few examples of how Siri can be activated without pressing the Home button to reply to messages, look up information on the web, play music, and more. The ad also features actress Penelope Cruz asking a question to the virtual assistant with ‘Hey Siri’.
You can watch the videos below.