Apple shared two new iPhone 6s commercials last night, once again focusing on the more powerful hardware of this year’s iPhone model and hands-free Siri activation via voice.
In the first ad, titled ‘Ridiculously Powerful’, Apple highlights a number of apps and system features that are faster or more capable thanks to the 6s’ hardware. From 3D Touch and games to multitasking, Apple Pay, and camera improvements, the ad follows the style of the company’s “The only thing that’s changed is everything” campaign with a quick rundown of apps and use cases that are more efficient on the new hardware. Notably, the ad features Jon Favreau and closes to what resembles a Siri command for HomeKit lights, which turn off at the end of the video.
The new ‘Hey Siri’ commercial is shorter and it includes a few examples of how Siri can be activated without pressing the Home button to reply to messages, look up information on the web, play music, and more. The ad also features actress Penelope Cruz asking a question to the virtual assistant with ‘Hey Siri’.
Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.
In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.
The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.
Choose the Club plan that’s right for you:
Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.
Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, and Dialog, a show where creativity meets technology.