Apple yesterday debuted a new advert on its YouTube channel which showcases the redesigned Apple Music that comes with iOS 10. The extended, 80 second, advert explores the key features of Apple Music and actually shows, step-by-step, how you can use the app.
The walk-through begins by showing how you can access your own music library, and then moves on to demonstrate the For You feature of Apple Music which, based on your tastes and listening history, will recommend “music you’ll love next”. The advert then pivots to demonstrating how you can share music and your playlists, before showing you how to download music to your device and explore new music in the Browse tab of Apple Music. Finally, the advert highlights the live and on demand radio stations that Apple Music offers, with a particular focus on Beats 1, which also offers interviews with musicians.
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