Apple yesterday debuted a new advert on its YouTube channel which showcases the redesigned Apple Music that comes with iOS 10. The extended, 80 second, advert explores the key features of Apple Music and actually shows, step-by-step, how you can use the app.
The walk-through begins by showing how you can access your own music library, and then moves on to demonstrate the For You feature of Apple Music which, based on your tastes and listening history, will recommend "music you'll love next". The advert then pivots to demonstrating how you can share music and your playlists, before showing you how to download music to your device and explore new music in the Browse tab of Apple Music. Finally, the advert highlights the live and on demand radio stations that Apple Music offers, with a particular focus on Beats 1, which also offers interviews with musicians.
This Apple Music advert follows last month's tongue-in-cheek Apple Music advert featuring James Corden. You can watch this advert on Apple's YouTube page, or below the break.
Airing for the first time last night during the 2016 Emmy Awards, Apple debuted a new extended 2 minute advert for Apple Music featuring James Corden.
The tongue-in-cheek advert sees a serious Corden attempt to pitch ideas for an Apple Music advert to Apple executives Jimmy Iovine, Bozoma Saint John, and Eddy Cue. Corden's ideas range from the bizarre, with Corden impersonating famous musicians, to the melodramatic, swimming through 40 million Apples. The trio of Apple executives rebuff Corden's extravagant ideas, simply pointing out that Apple Music is available offline, that there are over 40 million songs, and playlists are handpicked for users.
This is not Apple's first collaboration with Corden. Earlier this year Apple bought the Carpool Karaoke scripted TV series which was based on the segment that began in the The Late Late Show with James Corden. Corden also appeared with Tim Cook in a Carpool Karaoke skit for the opening video of Apple's September 6 keynote earlier this month.
YouTube via MacRumors
Speaking of Apple News, Peter Kafka of Re/code reports that Apple has started an advertising campaign focused on the iOS 9 app.
Remember Apple News? Figured. Apple would like to change that, so it’s launching an ad campaign promoting the news aggregator it launched, without much fanfare, last fall.
If you’re in San Francisco, Chicago or New York, you might see the ads on billboards and in airports; the rest of you will have to look for it online.
You can see two examples of the billboards in Re/code's article, one featuring ESPN and the other featuring VICE – but Kafka notes that Apple is also working with Vox Media.