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Posts tagged with "apple"

Apple Posts New iPad 2 Commercial: “Now”

Apple has posted a new iPad 2 commercial on its website and official YouTube channel entitled “Now”. Similarly to previous commercials, “Now” puts the focus on what is possible to do with an iPad 2, things like holding a book store in your hands, “listen to a magazine” or “touch the stars”. Apple’s short, elegant and concise iPad commercials want to capture the essence of the iPad as a personal device to do things that were impossible before.

Now, we can watch a newspaper; listen to a magazine; curl up with a movie; and see a phone call. Now, we can take a classroom anywhere; hold an entire book store; and touch the stars.

Because now, there’s this.

Among the featured apps, FaceTime, Spin Magazine, iBooks and the award-winning Star Walk. Apple’s previous iPad 2 commercials were called “We Believe” and “If You Asked”. Check out the new video below.
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Apple and Samsung Execs In Talks Over Lawsuits, U.S. Judge Asks Them “To Get Along”

The patent litigation between Apple and Samsung revealed interesting details at a hearing on Friday in a San Jose, Calif. federal court, where U.S. Judge Lucy Koh asked representatives of the two companies if it was possible to “get along”, ironically promising to send them a box of chocolate, Reuters reports. In mentioning the relationship between the two companies (Samsung provides electronic components for some of Apple devices including the iPhone and iPad), Judge Koh also asked if there was a chance to get executives from Apple and Samsung in a meeting, with Apple attorney Harold McElhinn effectively confirming that the case got the attention of high-level executives, who have been meeting and talking over the lawsuits filed against each other in Europe, Asia, and the United States.

At a hearing on Friday in a San Jose, Calif. federal court, U.S. District Judge Lucy Koh referenced the close business relationship between the two companies. “Can’t we all just get along here?” asked Koh, who suggested the companies try to resolve the case through alternative dispute resolution outside of court.

“I will send you with box of chocolates, whatever,” Koh said.

Additional details weren’t provided by Apple or Samsung attorneys. The patent litigation between the two companies started back in April, when Apple sued Samsung over the look and feel of the Galaxy devices running the Android operating system with Samsung’s custom graphical skin. As Samsung began filing countersuits in Asia, Europe and later the United States, Apple then asked the court Samsung should hand over prototypes of the Droid Charge, Galaxy Tab 8.9, Galaxy Tab 10.1, Infuse 4G and Galaxy S 2 to Apple’s external legal team for evaluation in regards to the lawsuit. Samsung fired back by asking to see production units of the unannounced and unreleased iPhone 5 and iPad 3. Most recently, Apple extended the patent infringement claims to other Samsung devices and said the company (described as “the copyist”) is trying to harass Apple by demanding production of trade secrets.

Kickstarter: iBamboo Speaker Is A Really Cool Eco-Friendly iPhone Speaker

We’ve talked about a number of really cool Kickstarter projects over the past few months and today we’ve found another one; iBamboo speaker. Using just a foot of bamboo it uses the natural resonance to amplify the sound coming from an iPhone to create an ‘electricity-free’ speaker.

Merging the latest high tech with the simple beauty of nature, iBamboo is a100% eco-friendly speaker made from a whole length of bamboo.

Brilliant in simplicity, the iBamboo speaker is literally a foot of bamboo that has only had minor modifications; a slot for the iPhone, a flattened out base (so it sits flat on a surface) and the two edges of the bamboo tapered to direct the sound forward.

These speakers combine the high-tech of the modern day with the simplicity and aesthetics of nature. Since bamboo is a natural material, no two iBamboos are alike. Every piece has the same functional parameters, but each one is unique in its appearance and beauty.

You can support the project on Kickstarter from $5 and if you pledge $25 or more you’ll be pre-ordering your own iBamboo speaker.  Jump the break for a video demonstration of the iBamboo speaker in action.

[Via Tree Hugger]
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Intuit And Apple Working To Try And Get Quicken 2007 Working On Lion

With Lion launching next month, some users who rely on Quicken for Mac 2007 may want to hold off updating for a while. As it stands it Quicken relies on Rosetta, an engine that allows PowerPC code to run on Intel Macs, but Lion removes support for Rosetta – rendering Quicken for Mac unable to run on Lion.

The Mac Observer talked to the Aaron Patzer of Quicken to find out a bit more about the situation and found that PowerPC codebase is the foundation for Quicken for Mac 2007. Patzer says it “has many intricacies – including its own custom-built database engine that are very much PowerPC specific”. He explains that porting the code over would take a significant amount of work, which is why they recently decided to develop Quicken Essentials, a brand new app developed on the Intel code.

For many Quicken Essentials or perhaps another Intuit owned service, Mint.com, would suffice in replacing Quicken for Mac 2007. However because of its lack of some features, most critically bill pay and detailed investment tracking, it may not be enough. Well there is some, potentially, good news for those users. Patzer said that Intuit has been working “closely with Apple” to potentially get Rosetta (or parts of it) running in Lion.

The project has been underway for the past few months, with Intuit working to possibly embed specific Rosetta libraries into Quicken For Mac 2007 to get it to run. This, too, is not a simple project and may never come to fruition.

Patzer says they will know by the end of summer where the project stands and whether or not the old Quicken for Mac will run in Lion. However in somewhat more positive news, Intuit is on their way to deliver an iPad app for Mint.com within the next few months.

[Via The Mac Observer]

Why the $100 gift card is better than an iPod

This year, Apple isn’t offering an iPod touch with the purchase of a new Mac. Instead, Apple is handing out a $100 gift card, advertising that the extra money is best spent on apps from the Mac App Store. You could argue that a $229 iPod touch is more valuable since you can resell it, but that ends up being a hassle as you have to buy the device upfront, mail in a rebate, and receive a check from Apple at a later date. Some might want the free iPod touch, but you could argue that a majority of senior high and college students already have one (or an iPhone), and wouldn’t benefit from an additional model. Apple no longer needs to make the iPod touch popular. By giving students a $100 gift card instead of offering a physical device, Apple is getting students to invest in the future. While the past decade was primarily about the iPod, this decade’s focus is shifting towards apps and Apple’s iCloud.

Apple is leveraging this year’s Back to School promotion to make the Mac App Store popular. While the credit can be spent in the App Store, iTunes Store, or the iBookstore, Apple wants you to load up your Mac with new software. In a matter of minutes, students can open their Macs, create an Apple ID, and download the entire iWork suite with little effort. Developers should be incredibly happy about this: Apple is giving potential customers money to spend on their applications. I would be coming out of my socks right now if I was the developer of Smartr or iStudiez Pro. This is a huge win-win for everyone involved. By handing out a $100 gift card, Apple accomplishes three things:

  1. Students have the opportunity to load up their Macs with paid software at no cost from the Mac App Store.
  2. Apple is aiding developers in the sales of their apps.
  3. Apple takes a 30% cut of each app downloaded.

By teaching students to purchase apps from the Mac App Store, Apple can lock new customers into their ecosystem, and get people used to the idea that software doesn’t come on a disc. Developers will be getting a lot of exposure during the duration of this program, although I think Apple will benefit again when the iWork suite will likely be the first thing students download. The beauty of handing students $100 worth of credit for apps, music, and books is that Apple will eventually make thirty percent of that credit back if students spend the entirety their cards in the Mac App Store or otherwise. Apple is investing in students to use their products, in developers to develop new apps on the Mac, and in their own ecosystem in one fell swoop. This is a great marketing strategy by Apple.

Patent Details Potential Future Find My iPhone Features

If features presented in a patent application from Apple this morning come to fruition, the ‘Find My iPhone’ service will become far more powerful in keeping your data secure. The primary feature described in the patent is one where the device would be able to detect a potential ‘intrusion’ by an unauthorised user of the device when an incorrect passcode is entered multiple times. It would proactively raise the security risk and then take steps to secure a users data.

When a raised security level is reached, certain files and content would be selectively protected. This data could be scrambled instead of wiped out – meaning that if a user does get the device back they still have the data and just have to unscramble it. The raised security level could also transition the device into a surveillance mode where the device records certain actions taken by a user including their actions, the ambient sounds, location of the device and then sends that data out, presumably to iCloud.

If a device is lost or stolen, it could become purposively limited from making calls, text messages and using mobile data so that the user doesn’t face costs from their mobile provider. Similarly, if the device has access to a corporate VPN, that VPN data could be altered when the device faces a raised security risk.

The patent also describes a system of how if a device is or presumed to be lost or stolen that it could request the location of the device. A pop-up would appear on the device, warning that location data is about to be sent, a user could then over-ride it with the correct passcode, or alternatively, contact the owner. Presumably this would be helpful if someone who found the device is trying to return the device.

[Via Patently Apple]

Angry Birds Updated With New Episode, Rovio Boasts Of 1 Million Downloads A Day

The unbelievably popular Angry Birds app has today received a new update, version 1.6.0, which brings a new episode for users to play with. The new underground episode, titled ‘Mining and Dining with the Burrowing Piggies’, is jam packed with another 15 levels to complete.

With a bottomless appetite, the bad piggies have burrowed deep in underground caverns to hide the eggs they stole from you. Use the landscape and geology to your advantage to chase the pigs out of their hiding holes, gather rare gems, and retrieve the eggs!

The new levels are cave themed and as usual there are jewels to find, but there is also new a gameplay mechanic – shoot at the hanging stalactites to “pop those pesky burrowing piggies”. Apart from the new levels, Rovio has tweaked some existing levels that were stonewalling people. The app update is available for both the iPhone version version and iPad version of Angry Birds.

Meanwhile, Peter Vesterbacka CEO of Rovio, spoke at the openIDEAS Conference in Europe today and revealed that the Angry Birds games are now seeing over a million downloads per day. You may recall that Rovio revealed that over Christmas Day last year it saw its most successful day ever with one million downloads – now that’s a daily occurance. In recent times it had also surpassed 250 million downloads.

[Via The Next Web]

Yahoo Tries To Improve App Search With Yahoo! App Search And AppSpot

Yahoo today launched a new search service that aims to improve the searching experience for the iPhone App Store and the Android Marketplace. The service brings a new app called Yahoo! AppSpot to the iPhone and Android as well as the Yahoo! App Search website.

With 425,000-plus apps in the Apple App Store and 200,000 apps in Android Market, we know finding what you want can be exhausting. And even more challenging: There are times you don’t know the specific name of the app, so you’re leaving it up to chance that you’re actually downloading the app you really want.

Yahoo claims to be able to search the App Store and Android Marketplace more intelligently as well as also offering users personal recommendations from within the AppSpot app. The personal recommendations feature works by first taking a look at all the apps you currently have on your iPhone (it asks for permission) and then displays eight suggestions for each category of the store. Unfortunately the recommendation system seemed very poor for me at least, suggesting a rather bizarre range of apps from ‘Alphabet Car’ to ‘Justin Bieber Revenge’ to ‘Foreclosure Search’.

Both the website and the app from Yahoo gives you all the same information that Apple’s own store provides, including: a description, rating, price and screenshots. If you choose to download the app through the AppSpot app it will launch you straight over to the App Store app. If you’re on the website on your Mac/PC though it will give you the option to either send an SMS with a link, open up the iTunes Preview page in your browser or display a QR code with the link embedded (the AppSpot App has a QR reader inbuilt).

You can try Yahoo! App Search from here and download the Yahoo! AppSpot App from here. Jump the break for a video promo.

[Via Engadget]
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Apple Launches 2011 Back To School Promotion In US And Europe, Features $100 Gift Card

As had been rumored and then confirmed last night, Apple has launched its 2011 Back to School promotion today, featuring a $100 gift card for use on any of Apple’s digital stores. The promotion runs from today until September 20th this year and is available for college students and faculty staff.

When you buy a new qualifying Mac with Apple education pricing* from June 16, 2011, through September 20, 2011, you’ll get a $100 Back to School Card

The qualifying Mac’s include the MacBook, MacBook Pro, MacBook Air and iMac – all of which are at a discounted rate for students. The gift card will work on the Mac App Store, App Store, iTunes Store or the iBookstore. The promotional page also highlights some accessories to help you “Gear up for college” as well as suggested “Apps for Studies” and “Apps for Study Breaks”.

The promotion has also launched in the UK where a £65 gift card is offered and in various other European countries where a 75 € gift card is offered.