If you asked a child, she might call it magic. And if you asked us, we’d say it’s just getting started.
Apple just posted a new iPad 2 commercial which, following the lead of the first one posted last month, is aimed at showcasing the various functionalities of the product. The iPad 2 is being promoted as an inspiring device for musicians, a “groundbreaking” tool for doctors, or a powerful machine for a CEO. Again, Apple shoots for simplicity, elegance and minimalism in these new iPad 2 commercials. The iPad 2 sure is lighter and thinner than its predecessor, but it’s all about the software when it comes down to the experience. This is what they believe.
Check out the video after the break. [via YouTube]
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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, and Dialog, a show where creativity meets technology.