THIS WEEK'S SPONSOR:

Concepts

Sketch, Note, Draw


New iPad 2 Ad: We Believe

But when technology gets out of the way, everything becomes more delightful.

What separates Apple from other companies can be summed up in a single quote. Apple isn’t a company that’s competing on specs, nor do they wish to win the gigahertz war. Quite simply, the answer to the tablet computer isn’t the ability to play Flash media or score the highest on a GPU benchmark. Apple understands that it’s how you use a tablet, and not what it is, that makes the iPad a very real Post-PC device. At the iPad 2 announcement, Steve Jobs said:

Technology married with liberal arts, humanities, yields the result that makes our hearts sing.

This video is a representation of just that. You can catch the video after the break.

[via YouTube]

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.