From the start, the iPad has always been rife with potential. This is partly because it launched as a new type of product category, with unexplored use cases prompting users towards a different computing experience. But it’s also because the device’s very nature – a slab of glass that becomes its software – evokes countless possibilities.
To celebrate 10 years of iPad, I spoke to the developers of many of the device’s best apps across areas of productivity and creative work. They’re the people who make that slab of glass into something new, realizing the iPad’s potential but also showing, by their constant work of iteration and reinvention, that there’s always more that can be done.
In sharing their stories from the last decade, the people I spoke with outlined some of the best and worst things about iPad development, memories of their reactions to the product’s introduction, and dreams for where its future might lead. All throughout, it’s clear how much excitement remains for the iPad’s potential even 10 years on.













