Apple Launches Free App To Browse iAds

By Federico Viticci

Released a few minutes ago in the App Store, iAd Gallery is a new iPhone app developed by Apple and aimed at showcasing the best iAd campaigns that landed on iOS in the past weeks. The app collects several iAds for iPhone, you can browse by advertiser, category or ad feature thanks to a spinning wheel that lets you easily jumo through ads and select the ones you want to “watch”. You can also learn more about the advertising agencies behind a campaign, and check out the latest ads from the iAd network. You can also “love” specific iAd campaigns and access them at any time from the Loved tab in the bottom toolbar.

The iAd Gallery is a celebration of advertising, featuring iAd campaigns from some of the world’s best brands and their advertising agencies. The iAd Gallery gives you easy access to a selection of the fun and informative ads that have run in some of your favorite apps. Use the Browse feature to discover ads you haven’t seen, or to find those you want to see again. Even lets you tag your favorites to a Loved section that’s all your own.

From a first quick test, it appears that the app takes a few seconds to load the initial gallery (even on a fast WiFi network), but once loaded everything is quite responsive. Browsing through ads in the wheel feels smooth and fast; in the More section, you can contact the iAd team to ask for more info about joining the network. Clearly this is an app meant for media and business to showcase the capabilities of iAds, and perhaps also educate App Store users about the interactivity of Apple’s ad platform. We’re not sure what kind of message Apple is sending to advertisers here, and if the impressions generated in this app account for the iAd campaign itself. It is worth nothing, though, that Apple recently cut the minimum iAd buy in half to $500,000 from the previous $1 million, and a released a desktop tool called iAd Producer to simplify the creation of iAds for designers and developers. Advertisers claimed that iAd wasn’t off to a happy start at all after the initial hype, although we’re hearing iAd revenue for iOS devs has seen a huge rise in the past three weeks. Apple also rolled out fullscreen iAds for the iPad.

You can find iAd Gallery here. More screenshots below. Read more

Apple Asks Toyota To Take Cydia Theme Down

By Federico Viticci

Two days ago we reported Toyota launched a new advertising campaign in the Cydia through ModMyi’s repository based on a custom theme iPhone users could install on their jailbroken devices. The theme promoted Toyota’s affiliate Scion 2011 tC vehicle, with graphics on screen depicting the car in various elements of the standard iOS interface. Toyota didn’t directly get in touch with Cydia’s creator Jay Freeman to launch the ad campaign, which was organized and hosted through ModMyi’s repository. Many saw the advertising campaign as the first step for large companies like Toyota to avoid the App Store altogether to promote their brands and products on the iPhone. With 10-15 million jailbroken devices out there, launching an ad campaign in Cydia through a third-party repo must have sounded like the perfect opportunity to Toyota.

Too bad Apple didn’t think that was a really good idea. In fact, Toyota was apparently asked by Apple to take the theme down, and Toyota accepted to ”maintain their good relationship with Apple.” The campaign had been in the works since April 2010 with Toyota and advertising agency Velti.

Kyle Matthews of ModMyi reports:

Apple also heard about the theme and ad campaign. I received a call from our contact at Velti this evening as well as an email asking me to please take the theme out of Cydia. On the phone, he explained Apple had contacted Toyota and requested they remove the theme and stop the advertising campaign. They (Velti) in turn contacted me relaying the message.

Apple doesn’t obviously like jailbreak (they called it “illegal” before the Digital Copyright Millennium Act updated its rules and observed jailbreaking a phone is in a consumer’s rights), and they’re taking another hard stance against those who promote or support (or make business with) Cydia in any way. Sorry Toyota, but you’ll have to take that theme down.

MailTabs Brings Safari-like Tabs to Mail.app

By Federico Viticci

If you use Mail.app on your Mac desktop to stay on top of your inboxes and messages and you’re that kind of user who opens a lot of Mail windows to navigate between accounts, folders and new messages, perhaps you’ve thought about getting a new email client with support for tabs. In web browsers, tabs are the best way to open multiple links at once without being forced to clutter your screen with dozens of standalone windows (although some people still prefer to keep separate sets of tabs organized in different windows); furthermore, new solutions like Mozilla’s Panorama for Firefox enable us to literally open hundreds of tabs and visually switch between them retaining some free space in the toolbar. Tabs have basically changed the way we browse. How about enabling them in Mail.app now?

That’s what a new plugin called MailTabs does. Available for free and supporting auto-updates (that means you won’t have to download a new version every time), once installed MailTabs will put Safari-like tabs in Mail for OS X. New messages, conversations and inboxes will open in a new tab sitting below the top toolbar instead of a new Mail window. The UI is far from perfect in this first release, but tabs really work and sessions are even restored when you close Mail.app and open it again. When you send a new message from within a tab, the tab is automatically closed as soon as you hit Send. The plugin has no other configuration options available in the Settings, and I’m hoping the developers will add further customization possibilities in the future updates. MailTabs also seems to have a small footprint on CPU resources and RAM.

If you’re a fan of plugins like TotalFinder and, overall, tabs for web browsers, you should try MailTabs. It’s a free download here.

Zen Viewer Adds AirPlay Support, Can Open Files In Other Apps

By Federico Viticci

Zen Viewer is a beautiful file manager for iPad with a unique interface design we reviewed a few weeks ago. The app impressed us with its original approach to file management on the tablet: Zen Viewer makes great use of the iPad’s large screen by providing a split view that allows you to easily browse files, and preview media like songs in the upper panel. From our review:

The first thing to understand about Zen Viewer is the column interface with “Library” on the left and “Files” in the other panel. Files is where all your imported documents will end up in, and you can choose to organize them at a later time in the Library. Files is your “everything bucket”, whilst the Library is meant for organization purposes and management. You can move, copy and paste files by just hitting the gear icon in the Files toolbar and selecting the items you want to move or copy in a different location (like a folder in the Library).

The app went under two updates in the past weeks, and whilst the second one is aimed at fixing bugs discovered in the previous releases, the first update introduced the possibility to stream audio and video files through AirPlay to an Apple TV or compatible AirPlay speakers; Zen Viewer can now also receive files from other apps (like iFiles or GoodReader) thanks to the addition of the “Open In” menu. Similarly, Zen Viewer can send files to other apps installed on your iPad.

You can find Zen Viewer at $2.99 in the App Store. If you’re looking for an innovative and great-looking iPad file manager, Zen Viewer is one of the new apps of 2011 to try out.

Stephen Colbert Already Wants An iPad 3 [Video]

By Federico Viticci

The iPad 2 came out a few weeks ago and it’s still the hot new gadget among Apple aficionados and average consumers, right? I mean, some people didn’t even get the chance to buy one, as they’re still waiting in line at the local Apple Store hoping for new stock to become available. Stephen Colbert got one though, he loved it as a device to send emails and tweets or check out his photos…and then he got tired of it. “Anyone know when the iPad 3 is coming out?”, he asks. “I just want something new, you know?”

Hilarious. Check out the video below.[MediaMemo via Colbert Nation]
Read more

Google Books for iOS Update: Landscape Reading, Faster

By Federico Viticci

Released in December for iPhone and iPad users, the official Google Books app was very promising as it gave everyone access to Google’s 2 million book catalogue, with the possibility to download books locally and read them on-device. The app, however, sported some pretty bad UI inconsistencies and user experience issues, such as the impossibility to read in landscape mode on the iPad or several bugs that turned many users into frustrated readers that had to deal with an unstable and slow app.

Google wants to change this today with a major update to Google Books for iOS that introduces landscape reading on the iPad, a “find” feature that shows matches for a specific keyword as you scroll down the book and a useful “Get eBooks” button that will automatically sign you into the Google eBookstore with the same username you used to log into the app. The app is now faster, bugs have been fixed and the iPad on iOS 4.3 also gets a nice 3D page curling effect. Google claims they have improved the book downloading experience, too, as well as the whole responsiveness of the app.

If you’re a Google Books user, you can find the app here. The update is propagating in the iTunes Store now.

iPad 2 Tops Consumer Reports Rankings In Spite of “Competitors”

By Federico Viticci

In the past year, product review and rating magazine Consumer Reports had a troubled relationship with Apple products and its users: since the release of the iPhone 4 on AT&T in June 2010 and the whole “Antennagate” debacle that saw Apple issue a press conference to clarify that the issue was common to every smartphone and announce the free Bumper program, Consumer Reports couldn’t recommend the phone even when a) it was topping the publication’s rankings and b) Apple released the Verizon iPhone which, according to many, doesn’t come with any signal attenuation issues. They, however, recommended bumpers. It was pretty clear that Consumer Reports suddenly had a “thing” for not recommending Apple’s iPhones anymore, but we’re not here to speculate on the reasons or the testing methods they use.

The good news for Apple is, Consumer Reports today announced that the new iPad 2 tops the magazine’s tablet rankings, beating other devices in test labs. Competitors are approaching quickly, though, and Consumer Reports thinks that other tablets will soon give people more choice between different models:

So far, Apple is leading the tablet market in both quality and price, which is unusual for a company whose products are usually premium priced,” said Paul Reynolds, Electronics Editor at Consumer Reports. “However, it’s likely we’ll see more competitive pricing in tablets as other models begin to hit the market.

In their tests, the iPad 2 sported longer battery life than any other tablet: (from Archos, Dell, Motorola, Samsung, and ViewSonic)

The largest gap in performance among the 10 tested tablets was evident in Consumer Reports’ battery-life test, measured by playing the same video clip continually on each tablet and timing how long it played until the battery ran down. The top-scoring iPad 2 lasted 12.2 hours, but the lowest-rated tablet, the Archos 70 Internet Tablet, $270, lasted just 3.8 hours.

Tech specs, of course, aren’t everything when it comes to a personal device like a tablet, and Apple knows this very well. Still, if you’re really interested in Consumer Reports’ take on the whole subject, check out the full press release after the break. [via BGR]

Spotify iPhone App Updated With New Design

By Federico Viticci

In spite of the issues with music labels the company is facing in the attempt to launch the service in the United States, Spotify is still committed to making great mobile apps to stream, organize and cache music for offline access while on the go. A major update to the iPhone client (not available in the US App Store) was released last night, and you can find it here for free.

The Spotify iPhone app requires a Premium account: this subscription enables you to use the mobile apps for iOS, Android and other devices, removes ads and lets you stream songs at a higher bitrate. Premium also allows you to save music offline and access the service from another country (that’s what I do). The new iPhone app (version 0.4.11) is a rather big update as it brings a completely new (and elegant) UI design, much cleaner than before. With this new design style, I can’t wait to see what the iPad app will look like – Spotify hasn’t detailed plans for an iPad client but that’s most likely in the works and (finally) ready to ship. The new Spotify for iPhone has also been localized into French and Spanish, and marks the comeback of the Edit button to create and manage playlists, select them for offline usage and delete them. In the main screen, the “Local Files” tab indicates the music files wirelessly synced from Spotify on your computer. The (very unstable) iPod integration feature has been removed in this version.

Spotify for iPhone is available here. More screenshots below. Read more

Woz: “The Tablet Is For The Normal People”→

Linked By Federico Viticci

Woz: “The Tablet Is For The Normal People”

Apple co-founder Steve Wozniak, speaking at the Storage Networking World in Santa Clara, California:

The tablet is not necessarily for the people in this room,” Wozniak told the audience of enterprise storage engineers. “It’s for the normal people in the world,” Wozniak said.

“I think Steve Jobs had that intention from the day we started Apple, but it was just hard to get there, because we had to go through a lot of steps where you connected to things, and (eventually) computers grew up to where they could do … normal consumer appliance things,” Wozniak said.

The roots of the iPad can be easily found in the first Macintosh, “the computer for the rest of us”. I have no doubt Steve Jobs thought from the beginning that, someday, a single screen to hold in our hands would become many people’s standard way of using a “computer”. This is happening now – almost 30 years later – thanks to technological and engineering advancements.

And if you think that the concept of the iPad as we know it came years before the iPhone – it makes you wonder what the next 10 years are going to be like.

Permalink