Back in December, Apple launched the first iAd for the iPad – a fullscreen interactive experience for the Tron: Legacy movie that allowed users to check out characters’ bios, trailers and storyline within a well-designed interface that was the first to make use of the iPad’s larger screen for the iAd platform. When the Tron iAd was launched, however, Apple confirmed that it would be the only one for 2010, with more iPad-specific iAds coming in 2011. As noted by CNET, the rollout of these new iAds has begun today with Unilever and the NCAA.
Unilever has teamed up with the National Collegiate Athletic Association “to give users an up-close view of three of its stars”. The ad runs in fullscreen mode and comes with video ads featuring Earvin “Magic” Johnson, John Thompson III, and Bobby Hurley. The iAd also enables users to answer NCAA-based questions, and check out daily game schedules directly from the iPad.
With the introduction of iOS 4.3, it was clear that Apple had implemented full iAd support in the tablet. The application to design and develop iAds on the Mac, iAd Producer, was in fact updated last week to include iOS 4.3 support and “creation of ads with multiple banners”. The news of new iAds for the iPad comes after Apple cut the minimum iAd buy in half at the end of the first round of campaigns, probably to address advertisers’ complaints that iAds, although successful and well-targeted, weren’t worth the $1 million minimum spending required by Apple.