THIS WEEK'S SPONSOR:

Kolide

The fleet visibility solution for Mac, Windows, and Linux that can help you securely scale your business


Apple Rolling Out iAds for iPad

Back in December, Apple launched the first iAd for the iPad – a fullscreen interactive experience for the Tron: Legacy movie that allowed users to check out characters’ bios, trailers and storyline within a well-designed interface that was the first to make use of the iPad’s larger screen for the iAd platform. When the Tron iAd was launched, however, Apple confirmed that it would be the only one for 2010, with more iPad-specific iAds coming in 2011. As noted by CNET, the rollout of these new iAds has begun today with Unilever and the NCAA.

Unilever has teamed up with the National Collegiate Athletic Association “to give users an up-close view of three of its stars”. The ad runs in fullscreen mode and comes with video ads featuring Earvin “Magic” Johnson, John Thompson III, and Bobby Hurley. The iAd also enables users to answer NCAA-based questions, and check out daily game schedules directly from the iPad.

With the introduction of iOS 4.3, it was clear that Apple had implemented full iAd support in the tablet. The application to design and develop iAds on the Mac, iAd Producer, was in fact updated last week to include iOS 4.3 support and “creation of ads with multiple banners”. The news of new iAds for the iPad comes after Apple cut the minimum iAd buy in half at the end of the first round of campaigns, probably to address advertisers’ complaints that iAds, although successful and well-targeted, weren’t worth the $1 million minimum spending required by Apple.

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.