According to AdAge, Apple will launch its first iAd for the iPad later today. The iAd will feature Disney’s blockbuster movie “Tron Legacy” and, according to an Apple spokesperson, it’ll be the only iAd to appear on the tablet this year.
The format, designed to maximize the ad potential of Apple’s tablet computer, will be launched widely in early 2011 when other ads start flowing onto the platform.
Like its iPhone and iPod Touch predecessors, the first iPad iAd is chock-full of the rich graphics, touch navigation and video native to apps.
The full-screen ad will allow users to enjoy 10 minutes of footage, use a theater locator to check on where they can go see Tron: Legacy, preview the soundtrack in-ad with the possibility to directly download it from iTunes – again, without leaving the ad. The preview should go live in a few hours in apps such as TV Guide which was updated on November 30th to vaguely include support for iOS 4.2. I just fired up the app and the iAd isn’t showing up yet.
In November, Apple announced that it would bring iPhone’s iAds to Europe starting with an exclusive Renault campaign to showcase the Twizy car. Apple has also teamed up with brand agency Dentsu to bring iAd to Japan in 2011.
Update: Screenshots of the Tron: Legacy iAd below.
Update #2: More screenshots. I’m playing around with this iAd right now, and it’s really impressive on the iPad.
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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, and Unwind, a fun exploration of media and more.
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