John: 2025 was a different sort of year for apps, which is reflected in this year’s MacStories Selects Awards winners. App innovation comes from many places. Sometimes it’s new Apple APIs or hardware, and other times it’s broader shifts in the tech world.
Last year was marked by a series of App Store changes in the EU, U.S., and elsewhere that have begun to reshape the app landscape. The updates have been slow to roll out and have been met with resistance from Apple, but we’re starting to see policy updates, like developers’ ability to offer web-based purchases, translate into new business models, expanding the kinds of apps that are available.
Political and regulatory pressures on Apple continued to affect the apps we use this year, too, but the lion’s share of the change we saw in 2025 came from more traditional sources. This year, it was great to see a surge in app innovation sparked by Apple Intelligence and other AI services, the Liquid Glass design language, and other new APIs and features from Apple. The result has been a broad-based acceleration of app innovation that we expect to continue into 2026 and beyond. But before looking ahead to what’s next, it’s time to pause as we do each year to reflect on the many apps we tried in 2025 and recognize the best among them.
This year, the MacStories team picked the best apps in six categories:
- Best New App
- Best New Feature
- Best Watch App
- Best Mac App
- Best Design
- App of the Year
Club MacStories members were part of the selection process, too, picking the winner of the MacStories Selects Readers’ Choice Award. And as we’ve done in the past, we also named a Lifetime Achievement Award winner that has stood the test of time and had an outsized impact on the world of apps. This year’s winner, which joins past winners:
- Transit
- Pixelmator
- PCalc, and
- Drafts
is the subject of a special story that Federico wrote for the occasion.
As usual, Federico and I also recorded a special episode of AppStories covering all the winners and runners-up. It’s a terrific way to learn even more about this year’s honorees.
You can also listen to the episode below.
And with that, it’s our pleasure to unveil the 2025 MacStories Selects Awards.

























