I’d like to create an integrated television set that is completely easy to use,’ [Steve Jobs] told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.
In the past two months since Walter Isaacson’s biography hit the bookshelves and people read that paragraph I quoted above, rumours of an Apple TV have hit a fever-pitch. Only a few people really know what Jobs meant by the quote and what his intentions were, but regardless, many people have speculated on what it is he “finally cracked”.
I’ve been following along closely to the discussion because I’m fascinated by where the TV industry is inevitably headed and because I want to see how Apple will come into another new industry and try to disrupt it (presuming they do, of course). More than that, I am some what of an outsider to the latest developments in the TV industry - living in Australia where TV content offerings are years behind that of the US and (to a lesser extent) Europe. Local TV stations have (forever) been slow in acquiring US content, taking weeks, months, if not years to show a popular US series and our online choices have been minimal - with the exception of ABC iView and some dismal options from other networks.
So it is with this point of view, that I want to take a crack at figuring out what exactly this new Apple TV will be, why Apple wants to build one and how it might change our consumption of content. Jump the break to read it all.








