THIS WEEK'S SPONSOR:

Backblaze

Astonishingly Easy And Unlimited Cloud Backup


Apple Planning Media Event to be Held in New York at the End of January, Says All Things D [Update!]

While a highly anticipated iPad 3 and iTV are expected by the mainstream media to be unveiled later this year, it’s a forthcoming event at the end of this month that could kick off another year full of surprises from Apple. Unrelated to the rumored products, Kara Swisher from All Things D writes that Apple is planning a media-focused event to be held in New York City at the end of the month, possibly pertaining to advertising or publishing deals.

According to sources “close to the situation”, Apple SVP of Internet Software and Services Eddy Cue is reported to be involved in the announcement. Eddy Cue oversees Apple’s wide media domain, including the iBookstore, iTunes, iAds, and Apple’s iCloud services. Cue unveiled News Corp.’s online magazine, The Daily, at a media event in NYC last February.

Media is the key word in Swisher’s announcement, and while it’s possible that the upcoming event could detail some new deals for iTunes Match (perhaps for video), a sole event will promise and detail a longterm vision of Apple’s content strategy. As we saw with the international iTunes Match rollouts, I can’t see Apple using this event to make that that announcement. Siri currently has limitations outside the United States, but that too doesn’t seem like it would constitute its own event if it were to gain better international support. Apple is paving the way for something special, and if you asked me, I’m hoping Apple is starting to sit down with digital publishers to help create tools and develop experiences that are standardized and fluid on the iPad.

[via All Things D]

Update: Alexia Tsotsis from TechCrunch writes that she has independently confirmed Apple’s January event, which will be focused on the iBooks platform. While the details are still relatively unknown, the industry-oriented event will focus on publishing and eBooks. Alexia claims that the event itself isn’t “major,” meaning there will be no product launches. It is expected that improvements to the iBooks platform will be unveiled.

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.