Clips is finally growing up.
Since its debut in 2017, Clips has offered a variety of fun, easy to use tools for making or editing videos, but it has always been hamstrung by one severe limitation: you could only create videos with a square aspect ratio. I’ve always found Clips far more accessible than other video creation apps, such as Apple’s iMovie, because it was designed from the ground up for mobile. The inability to create standard widescreen videos, however, or even portrait videos for Instagram stories, was a dealbreaker. As a result, my use of Clips has only been intermittent; despite liking the app a lot, I’ve only ever created two legitimate projects with it.
My use is sure to increase now. With today’s 3.0 update for Clips, Apple is finally eliminating the app’s requirement for square video while simultaneously making its iPad experience far better than before. Clips 3 is what the original app should have been, and it might just mean Apple finally has the ingredients for a hit.