With the June 30 deadline approaching for publishers willing to implement recurring subscriptions in their iOS apps, Apple just got the first big name on board with the new iTunes subscription system: the New York Times will comply to Apple’s terms and offer in-app subscriptions by June 30 to give iPhone and iPad users to subscribe to the NYT with the one-click option touted by Apple.
As reported by All Things Digital, the New York Times decided to play Apple’s game rather than pull their iOS apps from the App Store. The New York Times will give 30% of revenue from subscriptions away to Apple, and give up on customers’ data as Apple’s subscriptions are based on opt-in sharing of personal info with the publisher. Read more